SZGM Marketing & Consulting (PTY)Ltd aimed primarily at assisting organisations (SME, Intermediate, & large corporations) with:- Strategic Marketing planning (TTL approach from Digital, ATL, BTL & activation).- Game Planning.- Business Development.- Consumer segmentation.- Brand Planning.- Brand Activation and Brand Experience.We use our 15 years expertise in Global Marketing, Local Marketing and Sales Development to ensure a winning and successful recipe for your organization post-COVID-19.- 10% of all our invoicing goes towards The EARCH Foundation (a benevolent organization Educate A Rural Child; focused on alleviating poverty through education in rural South Africa).

• Head of Marketing, CSI and Customer Insights & Analytics• Strategic Marketing Planning.• Strategic Customer Analysis & Insights.• Strategic Corporate Social responsibility & Public relations, in collaboration with partners and South African sustainability stakeholders.• Partner & Stakeholder relationship management.• Team Management.

• Head of Marketing, CSI and Customer Insights & Analytics• Strategic Marketing Planning.• Strategic Customer Analysis & Insights.• Strategic Corporate Social responsibility & Public relations, in collaboration with partners and South African sustainability stakeholders.• Partner & Stakeholder relationship management.• Team Management.

• Head of Marketing, CSI and Customer Insights & Analytics• Strategic Marketing Planning.• Strategic Customer Analysis & Insights.• Strategic Corporate Social responsibility & Public relations, in collaboration with partners and South African sustainability stakeholders.• Partner & Stakeholder relationship management.• Team Management.

• Head of Marketing, CSI and Customer Insights & Analytics• Strategic Marketing Planning.• Strategic Customer Analysis & Insights.• Strategic Corporate Social responsibility & Public relations, in collaboration with partners and South African sustainability stakeholders.• Partner & Stakeholder relationship management.• Team Management.

• Head of Marketing, CSI and Customer Insights & Analytics• Strategic Marketing Planning.• Strategic Customer Analysis & Insights.• Strategic Corporate Social responsibility & Public relations, in collaboration with partners and South African sustainability stakeholders.• Partner & Stakeholder relationship management.• Team Management.

• Head of Marketing, CSI and Customer Insights & Analytics• Strategic Marketing Planning.• Strategic Customer Analysis & Insights.• Strategic Corporate Social responsibility & Public relations, in collaboration with partners and South African sustainability stakeholders.• Partner & Stakeholder relationship management.• Team Management.

Head of LoyaltyPartner managementStrategic loyalty marketing

Brand Marketing Manager of 3 tiers: - Management of Smart Shopper marketing (brand)- Management of value added services (money transfer, travel, bill payments, etc.)- Management of Pick n Pay People n Planet (Sustainability, Entrepreneurial development, etc.)

Clicks marketing managementClubCard loyalty MarketingPartner managementPeople Management

Brand Manager on Debonairs PizzaMarketing plan execution Brand strategy & Brand plan delivery & implementationBudget Management Franchise managementStakeholder management (internal & external)

Formulate group marketing strategy.Reformulating and executing Corporate Identity.Responsible for group service delivery and customer experience.Group marketing research, both customer and market segmentation for the group. Manage & drive group revenue through marketing strategy and stakeholder engagement. Brand director for individual hospitals (Clinix Health Group has 7 sister hospitals).Group digital strategy management (web, social media, online marketing, etc.).

Brand Manager Carolina Herrera Fragrances Brand strategy managementForecasting & demand planningAgency procedures & business partnering Carolina Herrera Breast Health Foundation (CSI)

Brand Management of Vital Health Foods brands for RSA, AUS, UK, Switzerland, Namibia and Zimbabwe.Articulating the Business & Brand Plan for Vital Health Foods brandsBrand communication plan strategy Championed Vital Mini Rice Cakes to Winning Product of The Year (Health Snack Category, FY 2014/5).Manage media communicationFacilitate NPD & Innovation processBrand performance analysisPeople management

Project management of Castle Lite “Ignite Lite” for Cape Region.Responsible for District Scorecard (HR, Finance, Distribution & Operations).Roll out of Castle Lite Project to Cape Region through Management of Main Market Merchant Team working on Castle Lite only.Budgetary management of the Castle Lite growth strategy for District Cape Peninsula.Management of Castle Lite causal marketing (CSI) department and charitable organizations.Community development within Khayelitsha & Dunoon in Western Cape.Completion of SAB Sales Academy and Team Leader Academy.Responsible for all BTL activations & POS creation on Castle Lite for District Cape Peninsula.

Marketing Management of South Africa’s No. 1 Fragrance, Aramis and exclusive designer fragrances for South Africa, Namibia, Zimbabwe and a sales distribution in Angola & Zambia.Marketing Management of brands: Aramis; Tommy Hilfiger; DKNY; LAB Series; Michael Kors & Kiton – through marketing plan & brand plan on individual brands.Management of a team of professional Product Managers managing the above brands portfolio.Budgetary control & financial forecasting.Forecasting and Demand Planning & oversee sales to South Africa’s leading fashion retailers (Edgars, Truworths, Foschini, Stuttafords & Woolworths).Innovative Product launches and Management of P&L, ATL & BTL of above international Brands.Measurement on Brand Growth and Brand Salience through customer development.International Budget meeting update and financial management.Recruitment of Staff & coaching Marketing Interns.CRM implementation, social media strategy roll-out and management for ADF Department.Agency procedures and business partnering.Management of ADF CSI project – home for displaced children.

Brand Management of South Africa’s biggest brandy brand – Klipdrift portfolio.Developing Klipdrift Premium, Klipdrift Gold & Commando Business & Brand Plans.Brand Communication Planning Strategy for the above three brands.Managing media communication on behalf of a mother-brand strategy.Local forecasting of Klipdripft Premium brand. Determining, maintaining and protecting the brand positioning, salience, equity and influencing market share through ATL & BTL activity (translation of brand strategy TTL).NPD process; thus managing brand innovation evolution and market product launch (gifting strategy).Conduct brand performance analysis and initiating timeous corrective action through Consumer Insight business partnering.Managing Marketing Budget.Managing work partner relationships both internal and external – with Creative, Media and PR agencies.Successful management of agency procedures in light of brand strategy and brand imagery.

Project Management of two successful route-to market programmes.Managing key accounts.Marketing the premium spirit category through commercial acumen and brand training, thus providing the right brand, to the right consumer at the right time at the right price.Category Management in maximizing on and off-trade presence.Executing sales drivers through DWBB (DIAGEO way of brand building).Budget management & forecasting. Managing the above customer base through business development representatives (BDR) on my team working on NGG/Reserve Brands.Managing AC Nielson Market read along with Synnovate as indication of market share gained from competitors.

Managing client base of 190 customers.Price & Availability maintenance.Sales & brand targets.Event management.Community activity CSI projects.