Gerry Rojas Email and Phone Number
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In my role as SVP of Integrated Sales Marketing Strategy, Sponsorships, and Solutions at ESSENCE Ventures, I’m responsible for creating compelling narratives that not only showcase the unique strengths of our brands but also resonate deeply with our audiences and partners. I develop strategic storytelling frameworks that highlight the cultural impact and power of ESSENCE Ventures' brands, crafting sales and marketing materials that showcase how we elevate multicultural communities through media, technology, and experiences. Driving revenue growth is at the heart of my responsibilities. I work directly with our Chief Revenue Officer and sales leadership team to implement innovative sales strategies that align with our company’s revenue objectives. By developing packages that integrate digital, social, and experiential components, I create multi-dimensional solutions that appeal to clients and continue to elevate our market presence. My approach is data-driven; I continuously analyze market trends, client feedback, and competitor activities to fine-tune our offerings, ensuring they meet and exceed industry standards.
Core Throughline Consulting
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Integrated Media And Brand Partnerships ConsultantCore Throughline ConsultingNew York, Ny, Us
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Svp Product Marketing And Sales StrategySundial Media & Technology GroupNew York, United States
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Svp Of Integrated Sales Marketing Strategy, Sponsorships And Solutions For Essence VenturesEssence Communications Inc. Oct 2024 - PresentBrooklyn, New York, United StatesAs the SVP of Integrated Sales Marketing Strategy, Sponsorships, and Solutions at ESSENCE Ventures, I work on the development and execution of cross-brand sales strategies, sponsorship activations, and commercial partnerships across our portfolio, including ESSENCE, ESSENCE Festival of Culture, AfroPunk, Girls United, and so much more. I’m responsible for weaving compelling narratives that not only showcase the unique strengths of our brands but also resonate deeply with our audiences and… Show more As the SVP of Integrated Sales Marketing Strategy, Sponsorships, and Solutions at ESSENCE Ventures, I work on the development and execution of cross-brand sales strategies, sponsorship activations, and commercial partnerships across our portfolio, including ESSENCE, ESSENCE Festival of Culture, AfroPunk, Girls United, and so much more. I’m responsible for weaving compelling narratives that not only showcase the unique strengths of our brands but also resonate deeply with our audiences and partners. I work on the development of strategic storytelling frameworks that highlight the cultural impact and significance of ESSENCE Ventures' brands, crafting sales and marketing materials that showcase how we elevate our multicultural communities through media, technology, and experiences.Driving revenue growth is at the heart of my responsibilities. I work directly with our Chief Revenue Officer and our leadership team to implement innovative sales strategies that align with our company’s revenue objectives. By developing packages that integrate digital, social, and experiential components, I create multi-dimensional solutions that appeal to clients and create a movement with our market presence. My approach is data-driven; I continuously analyze market trends, client feedback, and competitor activities to fine-tune our offerings, ensuring they meet and exceed industry standards. Show less -
Chief Marketing Officer Of Ntertain And Co-President Of Am16 AgencyNtertain May 2023 - Oct 2024Miami, Florida, United StatesOur primary responsibility at NTERTAIN is our U.S. and International audience fanbase. NTERTAIN’s mission is to have a positive impact with everything we create in partnership with our emerging and iconic talent, brands we represent to the influence we create. NTERTAIN's capabilities include: Brand strategy & partnerships, product development, content production for all platforms, 360 creative design services, music marketing, social media management, digital marketing, public relations… Show more Our primary responsibility at NTERTAIN is our U.S. and International audience fanbase. NTERTAIN’s mission is to have a positive impact with everything we create in partnership with our emerging and iconic talent, brands we represent to the influence we create. NTERTAIN's capabilities include: Brand strategy & partnerships, product development, content production for all platforms, 360 creative design services, music marketing, social media management, digital marketing, public relations and experiential events. All while harnessing the power of storytelling to create compelling narratives that resonate with our cross-cultural audience and deliver world-class solutions to brands. Show less -
Sr. Director, Client SolutionsThe Latin Recording Academy Aug 2022 - Apr 2023New York City Metropolitan AreaResponsible for creating integrated multiplatform campaigns for blue chip clients on the biggest stage in Latin Entertainment with the Latin Recording Academy. Oversee the strategy, implementation and management of strategic partnerships reaching Hispanics in the U.S. and Internationally through the uniting force of music! -
Executive Director, Brand & Sales Marketing, People En EspañolMeredith Corporation May 2021 - Jul 2022New York City Metropolitan AreaIn my role as the Executive Director of Brand & Sales Marketing at Dotdash Meredith, I managed a multimillion-dollar budget in advertising and sponsorship revenue. My responsibilities encompassed creating marketing campaigns and advocating for a portfolio of brands including People en Español, Siempre Mujer, Chica, and the Latino digital/social audience across the Meredith Latino O&O Network. -
Vice President, Creative PartnershipsNbcuniversal Media, Llc Jun 2016 - Oct 2020Greater New York City AreaSales marketing executive responsible for multimedia product monetization for entertainment genres across reality, award shows, and scripted series. Responsible for shaping creative solutions with internal cross-functional partners, agencies and clients. -
Director, Client SolutionsNbcuniversal Media, Llc Mar 2014 - Jun 2016New York, United StatesMultimedia sales marketing leader successful for revenue generation by intersecting creativity, data and insights. Worked directly with talent, management teams and internal cross-functional teams to develop culturally relevant solutions from ideation, launch, execution and learnings.
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Director, 360 Integrated Marketing SolutionsNbcuniversal Media, Llc Aug 2010 - Mar 2014Los Angeles Metropolitan AreaIntegrated sales marketing strategist across experiential, linear, digital and social platforms. Responsible for product revenue generation across key categories: Pharma, Wireless, Consumer Electronics, Beverage, CPG, QSR, Auto and Beauty.
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Marketing ConsultantMindset Connects Feb 2009 - Jul 2010New York City Metropolitan AreaIndependent multimedia marketing consultant specializing in creating, managing, and executive producing experiential events designed to connect artists with brands and turn consumers into fans.Client roster included: Diageo, LVMH, Jack Daniels Studio No.7, Music Labels, Latina Magazine, Heliograph Project and Cargo Trade Show.
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Director, Experiential EventsBatanga Media Nov 2007 - Oct 2008Responsible for the development of a new experiential Batanga Live event division, producing concerts, performances and stunts to connect music artists, celebrities with fans and consumers, influencers, brand partners, press and marketing initiatives. -
Account SupervisorMktg Jan 2003 - Nov 2007New York City Metropolitan AreaFormerly known as US Concepts, initially responsible for leading brand strategy for Johnnie Walker and Hennessy reaching their target consumers. Having grown the business year over year. I was charged with leading the development of their new multicultural division, Urban Concepts where I went on to produce 1st ever branded entertainment experiences and music tours for key Spirit brands creating brand awareness and engagement. -
Sales And Marketing ManagerUrban Latino Media, Ltd Dec 2001 - Jan 2003New York, United StatesSales marketing executive responsible for ideation and selling branded advertorial and experiential events. Exceeded sales record for a single magazine issue. -
Health EducatorSaint Vincent Catholic Medical Centers May 2000 - Dec 2001New York City Metropolitan AreaHealth Educator representing SVCMC at community health fairs and corporate events during key health periods throughout the year. I served as a first responder to the 9/11 tragedy at the World Trade Center from being at ground zero to serving as a translator within emergency services.
Gerry Rojas Skills
Gerry Rojas Education Details
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Executive Learning -
Pharmacy -
North Bergen Hs
Frequently Asked Questions about Gerry Rojas
What company does Gerry Rojas work for?
Gerry Rojas works for Core Throughline Consulting
What is Gerry Rojas's role at the current company?
Gerry Rojas's current role is Integrated Media and Brand Partnerships Consultant.
What is Gerry Rojas's email address?
Gerry Rojas's email address is g_****@****mac.com
What is Gerry Rojas's direct phone number?
Gerry Rojas's direct phone number is +131222*****
What schools did Gerry Rojas attend?
Gerry Rojas attended William Paterson University Of New Jersey, New York University, Rutgers University - Newark, North Bergen Hs.
What skills is Gerry Rojas known for?
Gerry Rojas has skills like Integrated Marketing, Relationship Marketing, Advertising, Digital Media, Digital Marketing, Social Media Marketing, Digital Strategy, Event Management, Event Planning, Social Media, Sponsorship, Entertainment.
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