Gerry Summers is a President at ESA & Company at ESA & Company. Colleagues describe them as "Gerry is the consummate professional executive and there is no better sales & marketing person alive than Gerry.He's also the very best TV market-penetration specialist you'd ever want to be associated with. In addition to the foregoing,Gerry is very unselfish and sensitive to his client's individual needs. He's taught me many marketing methods,e.g.AIDA-Attention,Interest,Desire & action. He gets action for you.Peace Out.Jim Dwyer."