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Gerry Tosh is a Rare Whisky Director at Whyte & Mackay at Whyte & Mackay. They possess expertise in brand management, trade marketing, international marketing, fmcg, alcoholic beverages and 45 more skills.
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Rare Whisky DirectorWhyte & Mackay Sep 2017 - PresentGlasgow -
Head Of International SalesBrewdog May 2016 - Sep 2017 -
Business Sector ControllerMaxxium Uk Ltd May 2015 - May 2016StirlingSent on secondment to Edrington’s UK distributor, I revitalised the sales team and brought about positive change across team culture, operational management and strategy. Major successes included the implementation of a new reporting system and more demanding team objectives; the sales team responded fantastically well, generating 243% growth YoY.Key to that success was better talent development and engagement. We transformed behaviour and instilled a more supportive and ambitious culture, which led to my being awarded the company ‘PRIDE’ value award. -
Global Marketing Manager - Highland ParkEdrington Sep 2010 - May 2015Perth, United KingdomPromoted to lead marketing of Highland Park’s global brand, I was proud to be part of the brand’s most successful ever period and was nominated for Marketeer of the year 2014 by the Scottish Marketing Society.We launched new whisky, packaging and marketing plans that won a series of top industry awards, and delivered substantial increases in revenue and profitability.The idea for the Valhalla concept, which celebrated Orkney’s Viking associations, used innovative branding to drive exceptional PR impact and revenue growth. We had similar success with the Warrior series, which achieved major travel retail growth.Critical to these achievements was an outstanding international team, who displayed great commitment and loyalty. -
Head Of Brand EducationEdrington 2005 - Sep 2010Perth, United KingdomWorking with distributors, I set up a global network of ambassadors, recruiting and training a high performing team of 12 who generated revenue growth of premium whisky brands by delivering effective promotions and cultivating relationships with high end collectors.Major achievements included the creation of the first social media strategy from scratch - including innovative new Twitter tastings – as well as conception and delivery of our highly sought-after global single cask programme.I with the help of my team also transformed performance of the distillery visitor centre, creating a 5 star visitor experience which attracted an increase in visitor numbers of 31%.
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Area Director - CanadaEdrington 2005 - 2007Perth, United KingdomIn Canada I drove growth across all Edrington brands, collaborating with local brand teams to tailor global strategy for regional variations. We achieved significant growth by working intelligently with the Canadian government’s automated pricing system, as well as cultivating strong relationships across third party distributors. As ever, identifying, recruiting and developing high potential staff was crucial to this growth.
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Global Brand AmbassadorEdrington 2002 - 2005Perth, United KingdomDelivering advocacy and mentorship for Highland Park, I was delighted to win three prestigious industry awards, including being named Whisky Ambassador of the year, the youngest winner by two decades. I was also inducted as the youngest ever member of Keepers of the Quaich.
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Business Development ManagerMaxxium Jun 1998 - Jun 2002Carlisle, United KingdomExpanded key accounts revenue and drove growth during period of transition as Edrington created its UK distributor, Maxxium. I achieved top sales figures, and won a national competition for sales and distribution of the blended whisky portfolio.
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Sales Manager - UkEnergizer 1996 - 1998Newcastle Upon Tyne, United KingdomMy time at Ever Ready was a solid sales training foundation during which I exceeded all targets and won three national sales competitions.
Gerry Tosh Skills
Gerry Tosh Education Details
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University Of AbertayBusiness Administration -
High School Of Dundee
Frequently Asked Questions about Gerry Tosh
What company does Gerry Tosh work for?
Gerry Tosh works for Whyte & Mackay
What is Gerry Tosh's role at the current company?
Gerry Tosh's current role is Rare Whisky Director at Whyte & Mackay.
What is Gerry Tosh's email address?
Gerry Tosh's email address is gt****@****n.co.uk
What schools did Gerry Tosh attend?
Gerry Tosh attended University Of Abertay, High School Of Dundee.
What skills is Gerry Tosh known for?
Gerry Tosh has skills like Brand Management, Trade Marketing, International Marketing, Fmcg, Alcoholic Beverages, Marketing Strategy, International Sales, Brand Development, Sales, Customer Insight, Marketing Management, Market Planning.
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Gerry Tosh
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