Gerson B. Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brasil

I lead the business partnerships of BradesCard, managing people, operations and projects with integrated business view, focusing on continuous economic profit generation with maximum efficiency. Responsible for a portfolio of 21 MM of active cards, leading a team of 44 employees and 320 people in 3 service provider companies.I am responsible for the efficiency program focused on the Digital Customer Service and Experience Management (CXM), reducing operating costs by 11.3% with robotic process automation (RPA) and quality assurance.I run all of our operations of financial services, including the selling and processing of cards, payments and loans. More recently, I have been working in this ecosystem with Fintechs and partnerships through marketplaces to deliver our products.My job is to assure that, in the shortest possible time, the customers have the expected result from the experience of using our products and services through successive interactions with our internal teams, along with implementation of proper security measures that comply with financial regulations, as well as providing business continuity and privacy requirements (LGPD - Consumer Data Privacy Laws).I always use technology as a strategic resource to reach our business objectives, achieving the planned results with the best customer experience.I have also been managing conception and delivery of Data Science and Advanced Analytics products and services, focusing on predictive score models, developed with Artificial Intelligence and Machine Learning techniques, and lead projects to put them into practice.

Niterói, Rj, Brazil

Managed 150 people of BradesCard's operation at Lojas Leader retailer, responsible for technology, cardholder service's call center, credit, collection, fraud prevention, card embossing, issuing and sending invoices, backoffice of interchange with credit card's flags, issuers, acquirers and merchants, accounting classification/reconciliation and those corresponding interfaces with the core systems.

Maringá Area, Brazil

In charge of managing IT of University, Colégio Objetivo and Distance Learning (EAD), covering systems development, security and infrastructure of data center and telecommunications.Responsible for modernizing the Distance Learning (EAD) operation, implementing the project that enabled quality and high availability for more than 70,000 students.Managed the implementation of the Talisma's CRM Platform integrated with sales and academic service centers, automatically processing and directing leads in the retention and prospecting of new students, fully integrated (SOA) with legacy systems and focused on prospecting new students, relationship and charging of students that are already enrolled.Leadership of 70 employees in project teams, systems development, technical support, infrastructure operations and IT governance, with the best practices in planning and operational continuity, ensuring governance with best practices of organization, planning, operations continuity and controlling of activities related to telecommunications and information technologies.Led projects and efforts of continuous improvement of processes related to IT needed to support development, operational excellence and sustainability of distance education courses, in order to add value to the business and deliver a high quality service to the students.Provided high availability, load balancing and security for infrastructure of the EAD operations, using Microsoft SQL Server AlwaysOn, F5 Big-IP and Fortigate, benefiting more than 70 000 students on two campi and 59 EAD Polos throughout Brazil.Focused on continuous improvement of BPM, providing organization and methodologies that fulfil the best market practices.Managed deployment of new features, updates and maintenances in the ERP (Totvs Microsiga) and HR management system (Senior).Maintained technologies, systems and infrastructure, to guarantee availability, performance, reliability and security.

Rio De Janeiro Area, Brazil

Head of IT infrastructure, systems and technical support for the database and production computational environment, datacenter operations, virtualization & private cloud computing, networking and telecommunications connectivity (WAN/LAN/Voice) at Getulio Vargas Foundation (FGV).Managed projects for deployment of new features, and coordination of all updates and maintenances (evolutionary and corrective) in the ERP - Oracle Oracle E-Business Suite (EBS).Responsible for modernizing the Distance Learning (EAD) systems and infrastructure, significantly improving the quality and availability of FGV Online's academic operations. Structured IT Security area in FGV with penetration testing, mapping key vulnerabilities, baselines and configuration settings, and a service of operational intelligence based on Splunk for security management.Decentralized essential services for the smooth operations of FGV, deploying a multi-tenant cloud architecture. Implemented the portal of FGV Ensino Médio (ensinomediodigital.fgv.br) in a cloud architecture (AWS), to offer high quality content and promote exchange of experiences between professors and students. Through RFP, contracted new local networks (LAN) and a wide area network (WAN) to connect the buildings and facilities of FGV, increasing by 112% the bandwidth & speed, with only 20% additional monthly cost. Set up a process for quality assurance/acceptance of project & systems development, controlling changes, negotiating 120 days warranty, reducing rework by as much as 50% and costs by 40% (US$35/h to US$20/h).Managed changes with high security standards – failure percentage of 10% on the average quantity of 300 changes per month – keeping technological environments with availability higher than 98%.

Rio De Janeiro Area, Brazil

Management of business operations, digital marketing, logistics, systems and infrastructure for the commercial channels of digital commerce, telesales and corporate sales (B2B / B2B2C).Managed digital commerce operations, responding for product assortment, digital marketing, e-commerce systems and infrastructure, consumer services and sales Call Center, corporate sales (B2B / B2B2C) and logistics at CASA&VIDEO, producing a sales growth of $320 K (2005) to $67 MM (2008).Managed contracts and service levels with transportation and courier service providers, keeping quality and control over a volume of up to one thousand home delivery orders per day, as well as planning product transfers between Distribution Centers, in order to minimize stock out and keep deliveries within the agreed service levels.Designed, implemented and delivered new products in the corporate sales modality (Incentive Marketing / Partnerships / Gift Card), Wedding Lists and insurance to Extended Warranties.Defined key performance indicators and established monitoring routines of service levels in operational areas, negotiating warranties and compensations with suppliers.

Rio De Janeiro Area, Brazil

Leadership of operations and a staff of 45 professionals processing sales of products and value-added services - Wedding Gift Lists, Gift Cards, Life Insurance and Extended Warranty - through virtual channels as e-commerce, telesales and corporate sales (B2B / B2B2C). Has restructured the processes in technology, credit, logistics, quality service, positivation (recovery) of canceled sales, customer retention and improved service levels. Also reduced losses with fraud and chargeback to levels below 1% of sales by credit card to customers outside the physical store. In terms of business processes, centralized the Gift Lists' operations through using gift certificates to replace products, improving service quality and reducing operational costs by 25%.

Rio De Janeiro Area, Brazil

Has structured several processes and controls in the IT field, enabling the management and delivery of more than fifty projects within three years, including the adequacy of the turn of the year 2000 and the new business model for credit and collection operations, among others. Due to these actions the company achieved the market lead in consumer finance in shops, and consolidated the second position in the personal loan market.

Rio De Janeiro Area, Brazil

Implementation of Bank's methodologies for audit and project management, in line with the PMBOK, reporting to the headoffice in UK about all of the monthly progress and cost indicators. Responded by liaison with internal and external audits - Lloyds in São Paulo and in England, KPMG and the Central Bank of Brazil.Managed all relationships with audit and regulatory agencies, eliminating 80% of pending issues and consolidating the company’s good reputation of high security standard.Established a Project Management Office (PMO) that assured participation and commitment of areas vital to the success of the projects, besides validating and approving requirements and changes.

São Paulo Area, Brazil

Development and leadership of several projects of information systems and decision support, data warehouse and data mining in large companies throughout Brazil, and later on promoted to execplan's regional office manager for RJ and ES, taking the lead in sales and projects in three consecutive semesters.

Bsc, Computer Science Engineer

Master Of Business Administration - Mba, Finance And Corporate Management