Brad Gerstein Email & Phone Number

United States

Addison, TX, US

Addison, TX, US

• Led strategic UX design initiatives, significantly improving JD Power ranking for Mercedes-Benz from #7 to #1 in less than one year.
• Streamlined global content delivery and model year change-over processes, enhancing design execution and efficiency.
• Directed the growth of Credera's Experience Design practice through team mentorship, fostering a collaborative design culture, and driving business development activities.

Toledo, OH, US

Supporting Owens Corning’s digital marketing efforts to design scalable new business model opportunities, create market disruption, and continue the digital transformation of the business’ revenue generating platforms.

Newark, California, US

• Established a global UX practice, driving strategic vision and effective storytelling to communicate business-enabling insights and deliver compelling design solutions.
• Developed a system for the largest health insurer to distribute personalized health plan content, optimizing the sales process by improving knowledge transfer and distribution.
• Developed a social media health-tracking system for a top cancer-fighting organization, helping to boost positive comorbidities by 69% in two years.

• Provided digital strategy and user experience design services to clients, including DeVry and Northstar Travel Media.
• Led the transformation of NTM's travel destination information service into an industry-leading SaaS product, increasing trip revenue for agents by 34% in 20 months.
• Guided the strategic redesign of DeVry’s online course catalog and registration system by facilitating stakeholder workshops, ideation sessions, and prioritization workshops.

Chicago, Illinois, US

Advised and helped craft curriculum for courses in Information Design at Northwestern University School of Professional Studies, Masters of Science in Information Design & Strategy program. Developed and taught course in Models and Theories of Human-Centered Design for the degree program. The course introduces students to design thinking, user research.

Chicago, IL, US

• Modernized member services experience for a major credit card company, reducing call center support volume by 12% annually.
• Led UX teams across the US and Canada for global brands in complex, heavily regulated industries including financial services, healthcare, and automotive.

Irvine, California, US

• Designed top-tier interactive experiences for clients. Led agency promotion, internal collaboration, and innovation in human-centered design as the digital space evolved.
• Transformed a home warranty company's customer journey, boosting conversions by 130% and reducing support calls by 40%.

Chicago, IL, US

Advise and consult agencies on the latest trends and methods in user experience design and mobile.

Chicago, IL, US

Provide an overview of the User Experience Design profession and its methodologies to post-graduate students. Instruction includes exposure to practical methods of user research, personas, sketching, wireframes, prototyping, visual design, agile development, testing and validation.

Oakland, CA, US

• Established creative and user experience teams, closed new business, defined best practices in client engagement and project management, directly led numerous assignments from content rich dynamic web sites to sales.
• Advanced from Art Director to Executive Vice President during tenure
• Conceptualized, designed and built software products, web and mobile applications to meet our client’s unmet needs in sales and marketing
• Developed expert knowledge in B-to-B media online best practices
• Won awards for original design and best use of social media
• Clients included Google, Palm, CNN Money, Time Warner, Thomson Reuters, Sun Microsystems, PBS, MLB and Samsung among others.

Consulting designer for a wide variety of clients including health care,entertainment, technology and sports. Projects included identity system design,sales collateral systems, e-commerce web sites, and Flash animations. Clientsincluded Blue Shield of California, Salesforce.com, and Sun Microsystems.

Developed logos and identity systems for corporate clients. Led a team of designers,writers, and programmers to create immersive user experiences in interactive, web,and print projects.

Led web site design and production of online shopping ventures and portals.

Chicago, Illinois, US

Developed presentation layouts and drawings for competition entries and proposed initial design concepts.

Mfa, Interactive Design And Graphic Design

Masters Of Architecture (M.Arch.), Architecture