Brad Gerstein

Brad Gerstein Email and Phone Number

Principal, Insights and Strategy - Craft Leader @ Credera
United States
Brad Gerstein's Location
Evanston, Illinois, United States, United States
Brad Gerstein's Contact Details

Brad Gerstein personal email

About Brad Gerstein

Innovative UX and Product Design leader with over 15 years of experience driving exceptional user experiences and delivering measurable business results. Proven track record of leading global design teams to create user-centric products that have increased customer engagement by 40% and boosted revenue by $50 million. Skilled in developing and executing cohesive design strategies, fostering a culture of creativity and collaboration, and driving product innovation from concept to market leadership. Adept at improving customer satisfaction and loyalty through strategic vision, effective storytelling, and data-driven design solutions.Design Tools: Adobe Creative Suite, Figma, Sketch, InVision. Design Methodologies: Design Systems, OOUX, User-centered Design, Heuristic Evaluation. Project Management: Agile Methodologies, Rapid Design Experimentation, Iterative Design Processes. Leadership: Team Mentorship, Strategic Vision, Cross-functional Collaboration. Analytics: Amplitude, Mixpanel, Fullstory. Communication: Storytelling, Presentation Skills, Stakeholder Engagement. Technical Understanding: CMS, CDP, CRM, Web Services, Mobile DesignSpecialties: Strategy, User Research, Digital Product Design, User Experience, Information Architecture, User Interface Design, User Personas, User-Centered Design, Content Strategy, Usability Testing, Web Design, Visual Design, Brand Identity Design, Digital Marketing, eCommerce Design, Engagement Management, Project Management, Sales

Brad Gerstein's Current Company Details
Credera

Credera

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Principal, Insights and Strategy - Craft Leader
United States
Website:
credera.com
Employees:
1880
Brad Gerstein Work Experience Details
  • Credera
    Principal, Insights And Strategy - Craft Leader
    Credera
    United States
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  • Credera
    Principal, Insights & Strategy - Craft Leader
    Credera Oct 2023 - Present
    Addison, Tx, Us
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  • Credera
    Principal, Experience Design
    Credera Nov 2022 - Oct 2023
    Addison, Tx, Us
    • Led strategic UX design initiatives, significantly improving JD Power ranking for Mercedes-Benz from #7 to #1 in less than one year.• Streamlined global content delivery and model year change-over processes, enhancing design execution and efficiency.• Directed the growth of Credera's Experience Design practice through team mentorship, fostering a collaborative design culture, and driving business development activities.
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  • Owens Corning
    Customer Experience Innovation Consultant
    Owens Corning Oct 2022 - Nov 2022
    Toledo, Oh, Us
    Supporting Owens Corning’s digital marketing efforts to design scalable new business model opportunities, create market disruption, and continue the digital transformation of the business’ revenue generating platforms.
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  • Ta Digital
    Vice President, Experience Design
    Ta Digital Feb 2019 - Aug 2022
    Newark, California, Us
    • Established a global UX practice, driving strategic vision and effective storytelling to communicate business-enabling insights and deliver compelling design solutions.• Developed a system for the largest health insurer to distribute personalized health plan content, optimizing the sales process by improving knowledge transfer and distribution.• Developed a social media health-tracking system for a top cancer-fighting organization, helping to boost positive comorbidities by 69% in two years.
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  • Independent
    Independent Cx Strategy, User Experience & Interface Design Expert
    Independent Apr 2017 - Feb 2019
    • Provided digital strategy and user experience design services to clients, including DeVry and Northstar Travel Media.• Led the transformation of NTM's travel destination information service into an industry-leading SaaS product, increasing trip revenue for agents by 34% in 20 months.• Guided the strategic redesign of DeVry’s online course catalog and registration system by facilitating stakeholder workshops, ideation sessions, and prioritization workshops.
  • Northwestern University School Of Professional Studies
    Adjunct Professor
    Northwestern University School Of Professional Studies Mar 2015 - Apr 2018
    Chicago, Illinois, Us
    Advised and helped craft curriculum for courses in Information Design at Northwestern University School of Professional Studies, Masters of Science in Information Design & Strategy program. Developed and taught course in Models and Theories of Human-Centered Design for the degree program. The course introduces students to design thinking, user research, experience design, and usability testing. Theory is combined with practical exercises and case studies involving each design method.
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  • Fcb Chicago
    Svp, Ux Group Planning Director
    Fcb Chicago Jan 2016 - Apr 2017
    Chicago, Il, Us
    • Modernized member services experience for a major credit card company, reducing call center support volume by 12% annually.• Led UX teams across the US and Canada for global brands in complex, heavily regulated industries including financial services, healthcare, and automotive.
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  • Rauxa
    Svp, Experience
    Rauxa Sep 2010 - Dec 2015
    Irvine, California, Us
    • Designed top-tier interactive experiences for clients. Led agency promotion, internal collaboration, and innovation in human-centered design as the digital space evolved.• Transformed a home warranty company's customer journey, boosting conversions by 130% and reducing support calls by 40%.
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  • Digital Bootcamp
    Ux Instructor
    Digital Bootcamp Jan 2012 - Jan 2015
    Chicago, Il, Us
    Advise and consult agencies on the latest trends and methods in user experience design and mobile.
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  • Chicago Portfolio School
    User Experience Instructor
    Chicago Portfolio School Jun 2011 - Jan 2015
    Chicago, Il, Us
    Provide an overview of the User Experience Design profession and its methodologies to post-graduate students. Instruction includes exposure to practical methods of user research, personas, sketching, wireframes, prototyping, visual design, agile development, testing and validation.
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  • Decision Counsel
    Evp, Creative And User Experience
    Decision Counsel Sep 2003 - Sep 2010
    Oakland, Ca, Us
    Established creative and user experience teams, closed new business, defined best practices in client engagement and project management, directly led numerous assignments from content rich dynamic web sites to sales and marketing materials for industry leading events. Worked with clients in a broad range of industries including Silicon Valley technology companies, Las Vegas casinos and nightclubs, B-to-B and B-to-C media outlets and Major League Baseball.• Advanced from Art Director to Executive Vice President during tenure• Conceptualized, designed and built software products, web and mobile applications to meet our client’s unmet needs in sales and marketing• Developed expert knowledge in B-to-B media online best practices• Won awards for original design and best use of social media• Clients included Google, Palm, CNN Money, Time Warner, Thomson Reuters, Sun Microsystems, PBS, MLB and Samsung among others.
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  • Gerstein Design Group
    Principal
    Gerstein Design Group Mar 2002 - Sep 2003
    Consulting designer for a wide variety of clients including health care,entertainment, technology and sports. Projects included identity system design,sales collateral systems, e-commerce web sites, and Flash animations. Clientsincluded Blue Shield of California, Salesforce.com, and Sun Microsystems.
  • Liquid Thinking
    Art Director
    Liquid Thinking Jul 2000 - Jan 2002
    Developed logos and identity systems for corporate clients. Led a team of designers,writers, and programmers to create immersive user experiences in interactive, web,and print projects.
  • Planet Data, Inc.
    Director Of Design
    Planet Data, Inc. Jun 1996 - Jan 1998
    Led web site design and production of online shopping ventures and portals.
  • Tigerman Mccurry Architects
    Associate
    Tigerman Mccurry Architects Jun 1995 - Apr 1996
    Chicago, Illinois, Us
    Developed presentation layouts and drawings for competition entries and proposed initial design concepts.
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Brad Gerstein Skills

User Experience User Interface Design Creative Direction Digital Marketing Information Architecture Web Design E Commerce Social Media Digital Strategy Strategy User Centered Design Graphic Design Mobile Applications Marketing Content Strategy Web Development User Experience Design Mobile Devices User Interface Seo Interactive Advertising Interaction Design Agile Methodologies New Media Interactive Marketing Experience Design Logo Design Brand Development Persona Sales Project Management Usability Testing Adobe Creative Suite Web Services Corporate Identity Content Management User Research Creative Strategy User Acceptance Testing Mobile Personas Heuristic Evaluation Prototyping Prototype Photoshop Art Direction Visual Design Mobile Design Cms Product Design

Brad Gerstein Education Details

  • Artcenter College Of Design
    Artcenter College Of Design
    Interactive Design And Graphic Design
  • Tulane University
    Tulane University
    Architecture

Frequently Asked Questions about Brad Gerstein

What company does Brad Gerstein work for?

Brad Gerstein works for Credera

What is Brad Gerstein's role at the current company?

Brad Gerstein's current role is Principal, Insights and Strategy - Craft Leader.

What is Brad Gerstein's email address?

Brad Gerstein's email address is br****@****tal.com

What schools did Brad Gerstein attend?

Brad Gerstein attended Artcenter College Of Design, Tulane University.

What are some of Brad Gerstein's interests?

Brad Gerstein has interest in Design, Information Architecture, Entrepreneurship, Dogs (Pets), Seth Godin, Steve Wozniak, Web Development, Lean Startups, Front End Web Development, Chicago Cubs.

What skills is Brad Gerstein known for?

Brad Gerstein has skills like User Experience, User Interface Design, Creative Direction, Digital Marketing, Information Architecture, Web Design, E Commerce, Social Media, Digital Strategy, Strategy, User Centered Design, Graphic Design.

Who are Brad Gerstein's colleagues?

Brad Gerstein's colleagues are Shafali Thakur, Ranveer Kumar, Craig Smith, Ramya Reddy Vonteddu, Praveen Kumar, Antonio King, Mba, Trey Bass.

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