Gert Aerts is a Business Unit Lead - Marketing Expert at Ants. They is proficient in German, Spanish, French and English.
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Business Unit Lead - Marketing ExpertAntsAntwerp, Be -
Business Unit Lead - Marketing ExpertAnts Jan 2024 - PresentAntwerp, Flemish Region, BelgiumTogether, our complementary team of experienced senior marketeers combines over 50 years of hands-on experience in performance marketing, content marketing, marketing automation and programmatic advertising.A broad expertise that translates into a strategic framework that we share with our clients today. For us, digital strategy is not a hollow concept, but an ongoing total approach.At Ants Connect we go beyond mere strategy, transforming it into a powerhouse of efficient execution that delivers remarkable short-term results and ensures enduring value creation for the long term, proven by our own developed 1-1-3 model.Interested in a partnership to elevate your business to new heights? Let's talk!Services:° Digital strategy° Advertising & search engine marketing° Marketing automation° In-house marketing support° CMO as a Service -
Marketing, Innovation & Business AdvisoryThree Times Three Sep 2020 - PresentMechelen, Flemish Region, Belgium
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Client, Validation & Growth AdvisorCosmos Collective - Hiring 🚀 Oct 2022 - Jan 2024Antwerp, Flemish Region, BelgiumWe’re Cosmos Collective, the experiment studio that helps you to accelerate innovation and drive growth.Our aim is to guide entrepreneurs & companies to find new growth paths through testing new innovative solutions & de-risk their ideas at amazing speed on both sides of the Atlantic(🇧🇪 Antwerp - 🇳🇱 Amsterdam - 🇺🇸 New York).Do you have a problem worth solving?Do you have a solution worth building?Do you have a product/service worth scaling?We help you to start turning these questions into assumptions. Let’s use experimentation as fuel to gather in-market data for your next business case. -
FounderLokkal Oct 2020 - Dec 2022Mechelen, Flemish Region, BelgiumWe are a new online supermarket - more specific a fresh food market - with a focus on fresh, qualitatively and locally produced food. We offer local top products from farmers, growers and producers through a user-friendly mobile application and webshop. Order your groceries where and when you want and have them delivered the next day to your home.At Lokkal we believe that delicious, fresh and locally sourced food should be easier available for everyone. We operate at the intersection of food, technology and distribution.Download the Lokkal app from the Apple App Store or the Google Play Store.Hungry? Visit www.lokkal.be
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Head Of Marketing & SalesYr Kv Mechelen Jul 2018 - Oct 2020Mechelen, BelgiumI am responsible for the commercial and marketing department within the club.In consultation with the executive committee, we determine the marketing and sales strategy and the brand positioning of KV Mechelen. Together with my team we translate this strategy through actions for our existing and potential supporters and business partners and achieve the stated sales goals.My main task is to lead the marketing and sales team to achieve the predetermined commercial goals. I also manage the commercial budget and am I responsible for the management of current, and the conclusion of, long-term structural partnerships and sponsor contracts.Furthermore, I supervise the management and optimization of the CRM and FRM of the organization. Hereby we can meet the wishes and needs of all target groups of the club. This allows me and my team to develop sales strategies and results-driven marketing campaigns (from A to Z) for all products and services offered by the club (Merchandising, Ticketing, Hospitality, Advertising, F&B, Networking, Etc.). Always within the allocated marketing budget. -
Marketing ResponsibleYr Kv Mechelen May 2016 - Jul 2018Mechelen, BelgiumI am responsible for the marketing department within the club. Together with the main shareholders and communication responsible, we determine the marketing policy and positioning of the organisation. It is my job to translate this policy through actions for our existing, new and potential supporters and business partners and achieve the stated goals.One of my key tasks is the monitoring of the brand KV Mechelen, improving the brand awareness and creating and monitoring the synergy between the club and its business partners.As a result, the club acts as a business platform, creating additional business between the partners/sponsors, resulting in additional sales to their B2B- and/or B2C-customers.In addition, I search for new business opportunities for the club and take care of the optimization of the marketing tools. Through market research and keeping up to date with innovations in several areas, I try to create added value for all departments within the club.Furthermore, I manage and optimize the CRM and FRM of the organization. Hereby we can meet the wishes and needs of all target groups of KV Mechelen. This allows me to develop sales strategies and results-driven marketing campaigns (from A to Z) for all products and services offered by the club (Merchandising, Ticketing, Hospitality, Advertising, F&B, Networking, Etc.). Always within the allocated marketing budget.In cooperation with our communication team, I control and optimize the internal and external communication of the club.Also, I support the sales department by providing leads, making sales, marketing and customer analyses and providing sales tools.During home games I coordinate all commercial & marketing activities of the club and its partners. Therefore, I am in contact with the broadcasting company, command post (police services & security manager), operators, teammanager, canteen staff and everyone else involved in the operational activities during a home game. -
Marketing AssistentYr Kv Mechelen Oct 2014 - May 2016Mechelen, BelgiumAs Marketing Assistent at KV Mechelen, I assist the Commercial- and Marketing Superior with the elaboration of the marketing strategy, for our existing, new and potential business partners.My responsibility includes sales of the different advertising opportunities on our various channels, both on- and offline, the management and elaboration of marketing campaigns and CRM.I am also involved with the optimization of the internal and external communication in cooperation with the communication department. -
ProjectionistUtopolis Mechelen Dec 2012 - Sep 2013MechelenOperational support and control of the BARCO digital projectors. -
Steward/KassierUtopolis Mechelen Feb 2006 - Sep 2013Mechelen -
Supervisor (Chef- Kassier)Utopolis Mechelen Nov 2010 - Dec 2012Mechelen
Gert Aerts Education Details
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KhleuvenProfessionele Bachelor, Bedrijfsmanagement Marketing - Bedrijfscommunicatie -
Cvo Campus Vijfhoek MechelenSecretariaat - Talen -
Don Bosco HaachtEconomie - Moderne Talen
Frequently Asked Questions about Gert Aerts
What company does Gert Aerts work for?
Gert Aerts works for Ants
What is Gert Aerts's role at the current company?
Gert Aerts's current role is Business Unit Lead - Marketing Expert.
What schools did Gert Aerts attend?
Gert Aerts attended Khleuven, Cvo Campus Vijfhoek Mechelen, Don Bosco Haacht.
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