Global Head Food & Agri Innovation
Utrecht Area, Netherlands
Responsible for Rabobank’s worldwide Banking for Food Innovation program.The innovation program provides the bank with a unique platform to generate new income, clients and business models in the Food & Agri sector. The program is all about delivering new value to clients, partners and the bank.Context innovation program:Rabobank’s stated mission is to feed the world sustainably. The combination of a rapidly growing population, massive amounts of food waste, and the detrimental environmental impacts of food production are all necessitating transformation and innovation within the food supply chain. The system as well as the bank need to change, evolve and become more efficient if we are to address the food demands of the world and the ever-changing consumer. Innovation within the Food & Agri industry and the bank will be critical factors in the food system transformation.Corporations and farmers are seeking ways to expand and advance their businesses. They are looking at ways to accelerate their innovation and to discover new technologies, practices and (sustainability) solutions that can help to protect and grow their market position. Innovations and new practices are driving sectoral transformations which are profoundly impacting the wholesale, retail and rural Rabobank client base. With Rabobank’s ‘Growing a Better World Together’ strategy and role as global financial advisor throughout the food supply chain, Rabobank is uniquely positioned to take a prominent and trusted role in driving the innovation of the sector, anticipating new business opportunities for the bank and contributing at the same time to addressing changed world food demands. Ultimately, by driving and sponsoring (disruptive) Food & Agri Innovations, Rabobank’s goal is to be the primary partnership bank bringing Food & Agri innovation to clients and collectively Grow a Better World Together while simultaneously being recognized as the leading global F&A Innovation knowledge bank.