Gert-Jan Lagas
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Gert-Jan Lagas Email & Phone Number

Area Vice President EMEA at Mural
Location: Oegstgeest, South Holland, Netherlands 18 work roles 9 schools
1 work email found @mural.co LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Current company
Role
Area Vice President EMEA
Location
Oegstgeest, South Holland, Netherlands
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Who is Gert-Jan Lagas? Overview

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Quick answer

Gert-Jan Lagas is listed as Area Vice President EMEA at Mural, a with 565 employees, based in Oegstgeest, South Holland, Netherlands. AeroLeads shows a work email signal at mural.co and a matched LinkedIn profile for Gert-Jan Lagas.

Gert-Jan Lagas previously worked as Area Vice President EMEA & APAC at Mural and Country Manager Benelux at Okta. Gert-Jan Lagas holds Executive Education, Leadership Communication With Impact Programme from Insead.

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{first_initial}{last}@mural.co
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Profile bio

About Gert-Jan Lagas

I am an entrepreneurial and flexible leader with a passion for Digital Transformation, Strategy, and Technology Sales (Enterprise Sales). With a strong track record in driving results, I thrive in fast-paced environments, managing complex C-level stakeholder relationships across both scale-ups and large corporates. Colleagues describe me as energetic, reliable, and deeply committed to my teams and their success.Currently, I lead the Sales Organization for EMEA & APAC at Mural, focusing on expanding our footprint in Emerging, Enterprise, and Strategic Accounts. Mural is trusted by 95% of the Fortune 100, empowering innovative teams at companies like IBM, Intuit, Microsoft, and Atlassian. We help teams achieve faster progress, better ideas, and consistently excellent results.Outside of work, my family is my greatest joy—spending time with my wife and two children, Lauren and Filip, recharges me. I also developed a passion for running in 2021, which led to completing a marathon in 02:55:36 (2024), a half marathon in 01:21:44 (2024), and a 10K in 37:43 (2023). My proudest achievement so far has been finishing the NYC Marathon in 2:56:37 (2023).

Listed skills include Online Marketing, E Commerce, Online Advertising, Digital Marketing, and 42 others.

Current workplace

Gert-Jan Lagas's current company

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Mural
Mural
Area Vice President EMEA
Oegstgeest, ZH, NL
Website
Employees
565
AeroLeads page
18 roles

Gert-Jan Lagas work experience

A career timeline built from the work history available for this profile.

Area Vice President Emea

Oegstgeest, Zh, Nl

Area Vice President Emea & Apac

Current

San Francisco, California, Us

In this role I am leading the EMEA & APAC Sales organization for Mural, focussing on the expansion of the current book of business (Emerging, Enterprise & Strategic Accounts).Level up your teamwork with an intuitive digital whiteboard built for teams to do their best work together.Teams don’t need a better place to work. They need a better way to work. For forward-thinking companies, the Mural whiteboard system is that way. When you make it a mural instead of a meeting, you’ll level up your team’s collaboration skills with an intuitive space built for teams to do their best work together. As the only complete system that offers both a place to collaborate and the guidance to hone your team’s collaboration skills, Mural is a frictionless way for teams to learn by doing. Our built-in methods are designed to teach and strengthen habits, so teams collaborate confidently and boost results. Mural is trusted by 95% of the Fortune 100, including innovative teams at IBM, Intuit, Microsoft, GitLab, Steelcase, Thoughtworks, and Atlassian. With Mural, you’ll see faster progress, better ideas, happier teams, and more consistently excellent results. That’s happy work.Learn more about who we are and how we hire by visiting our Careers website at at www.mural.co

Jun 2023 - Present

Country Manager Benelux

San Francisco, California, Us

Leading Okta's hyper growth journey in Benelux by building, growing and developing great teams, deepen our strategic partnerships and by being obsessed with our customer's success.Okta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 6,500 pre-built integrations, Okta customers can easily and securely use the best technologies for their business. Over 7,950 organizations, including 20th Century Fox, Nordstrom, Slack, and Twilio, trust Okta to protect the identities of their workforces and customers.

Feb 2022 - Jun 2023

Country Director

San Francisco, California, Us

Establishing our presence and growing our business in the NL market. Want to be part of this exciting journey? Please apply for the roles posted on LinkedIn or contact me directly!Okta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 6,500 pre-built integrations, Okta customers can easily and securely use the best technologies for their business. Over 7,950 organizations, including 20th Century Fox, Nordstrom, Slack, and Twilio, trust Okta to protect the identities of their workforces and customers.

Sep 2021 - Feb 2022

Regional Vice President Of Sales - Marketing Cloud

San Francisco, California, Us

Feb 2021 - Aug 2021

Regional Vice President Data & Identity + Datorama Benelux & Nordics At Salesforce

San Francisco, California, Us

Responsible for leading the Sales of the Data Solutions of Marketing Cloud - across Benelux & Nordics. Salesforce Marketing Cloud is the #1unified marketing platform that helps companies - giant to small - get to know their costumers, engage with them, and personalise a seamless brand experience across all channels. In my role I am focussed on the Marketing Tech Solutions of Salesforce Portfolio.Data & Identity solutions are Interaction Studio (Salesforce acquired Evergage in Feb2020), Advertising Studio and Audience Studio (will evolve in a CDP end of 2020). Furthermore I manage the Datorama team, a Marketing Intelligence tool.

Feb 2020 - Jan 2021

Head Of Google Marketing Platform Google Nl

Mountain View, Ca, Us

Responsible for managing a team of Sales Managers and Strategy for Google's Marketing Platform in NL. This team sells Google Marketing Technology (GA360, DV360, SA360, Cloud for Marketing) to large advertisers of Google. Main goals of the team are Acquisition, Retention and Customer Success - Make the Technology work for them by creating business value.

Feb 2019 - Feb 2020

Head Of Google Analytics 360 Suite Benelux & Nordics

Mountain View, Ca, Us

Member of the Google Analytics 360 Suite Management Team in EMEA. Managing a sales team of 4 FTE. 2 FTE in Amsterdam, 1 FTE in Oslo and 1 FTE in Stockholm. 3 Sales Managers and 1 Sales Engineer. I am responsible for team management, Quarterly Plans, the Year Plan, strategic renewals (Booking, eBay etc), new deals (IKEA) and adoption / activation of our technology by leading data projects (Audience creation, Cloud Usage, CRM onboarding etc). Dotted-line responsibility to a team of 20 FTEs.

Mar 2018 - Jan 2019

Regional Manager Google Analytics 360 Suite For Benelux & Nordics

Mountain View, Ca, Us

Commercially end responsible for the GA360 business & team in Benelux & Nordics focussing on the largest Google Advertisers in this region. Complex stakeholder management (internal & external) is key to succeed in this role. Dotted-line responsibility to a team of 10 FTEs.Accomplishments• Hit my targets 8 Q’s in a row and Benelux & Nordics became the Nr.2 region in GA360 revenue (after UK) in EMEA & Emerging Markets.• Won the MBS Leadership Award H2 2017. Rationale: If anyone always follows through and takes the lead, it is Gert-Jan. He typically puts his own interest below the group, or another individual's, and makes the end result count.• Awarded for transforming the Northern Region, nominated by the EMEA board (2016).

Nov 2015 - Feb 2018

Sr. Industry Manager Omni-Channel Retail

Mountain View, Ca, Us

In this role I was responsible for the digital transformation of the biggest retail advertisers in NL, in Fashion, Consumer Electronics, Home & Furniture in order to realize sales. Complex Internal and external stakeholder management, up to and including C-level in both client and Google. Dotted-line responsibility to a team of 4 FTEs.Accomplishments• 28% YoY ($27M 2013 to $35M in 2014). Focus clients were Coolblue, G-Star, Tommy Hilfiger, AHOLD and IKEA.• Organizer and moderator of the Coolblue Executive Summit in MTV (HQ Google, US).• Keynote for 2.500 colleagues on Programmatic Advertising at the Google Summit in Dublin

May 2015 - Oct 2015

Industry Manager Omni-Channel

Mountain View, Ca, Us

Strategic and operational consultancy at the bleeding edge for all Google products; PPC, metasearch, Google’s Marketing Platform, (mobile)GDN, YouTube & For Work, focusing on the largest advertisers within the online & offline retail industry. Dotted-line responsibility to a team of 4 FTEs.

Apr 2014 - Apr 2015

Acting Industry Head Omni-Channel

Mountain View, Ca, Us

Managed a team of 8 FTE’s who consulted the Omni-Channel retailers in NL, including the most sophisticated online pure play clients. Internal and external stakeholder management up to and including C-level in both client and Google. Accomplishments• Replaced Industry Head, I got awarded by the NL MT for bringing back structure, fun and results in the team by taking over the responsibility to lead the team.

Oct 2013 - Mar 2014

Industry Manager Omni-Channel Retail

Mountain View, Ca, Us

Managing a team with which I manage strategic accounts of Google: the biggest online Consumer Electronics Retailer in Benelux, international Fashion clients, Supermarkets and Home & Garden (including DIY).Focussing in this role on search, programmatic marketing (Doubleclick), CRO, mobile strategy and online branding (Display & Online Video / YouTube).✓ Adwords✓ Google Display Network✓ YouTube✓ Demand Side Platform: Doubleclick ✓ Digital Transformation ✓ Programmatic Marketing✓ Conversion Rate Optimization

Feb 2013 - Sep 2013

Online Marketing Manager

Amsterdam, Nederland, Nl

Managing a small team of online marketers in order to grow the revenue for the Gifts business for Greetz. In this role I was responsible for the development of this new e-Commerce Platform, pricing of the gifts, paid, owned & earned media, the Mobile e-Commerce Apps (Android & IOS) and the P&L. Accomplishments• Winner Best Mobile Webshop at the Thuiswinkel Awards 2012 (competitors: Wehkamp & Marktplaats)• Keynotes on several events in 2012 (f.e. WebWinkel Vakdagen)• Responsible for new strategic partnerships (Samsung & Friesland Campina), and unlocked co-advertising budgets. This resulted in nation wide campaigns.

Feb 2012 - Jan 2013

Online Campaign Manager

Amsterdam, Nederland, Nl

I was responsible for all online media channels in order to acquire new clients for Greetz.Accomplishments• Set up new e-Commerce platform (baby cards). Responsible for the whole customer funnel.• Responsible for the social media strategy and the Greetz Blog (all non-existing at that time) and integrate social successful in the organization Greetz.nl (before I came in there was no social media at Greetz). • Lead the iPhone and iPad project from scratch with internal and external stakeholders: design and it internal and external Sharewire (App developer)• Managing different trainees.

Oct 2009 - Feb 2012
Team & coworkers

Colleagues at Mural

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9 education records

Gert-Jan Lagas education

Executive Education, Leadership Communication With Impact Programme

Insead

Master’S Degree, Business Administration And Management, General

Rotterdam School Of Management, Erasmus University

English Language And Literature, General

Language Institute Regina Coeli

Nima B, Marketing

Nima B

Bachelor, Marketing

Haarlem Business School

Bachelor, Marketing

University Of Gävle

Bachelor, Language (English)

University Of Cambridge

Foundation Year, 2000, Leiden University Of Applied Sciences (Nursing)

Hogeschool Leiden

Education record

Elevate - Internal Management Course Salesforce
FAQ

Frequently asked questions about Gert-Jan Lagas

Quick answers generated from the profile data available on this page.

What company does Gert-Jan Lagas work for?

Gert-Jan Lagas works for Mural.

What is Gert-Jan Lagas's role at Mural?

Gert-Jan Lagas is listed as Area Vice President EMEA at Mural.

What is Gert-Jan Lagas's email address?

AeroLeads has found 1 work email signal at @mural.co for Gert-Jan Lagas at Mural.

Where is Gert-Jan Lagas based?

Gert-Jan Lagas is based in Oegstgeest, South Holland, Netherlands while working with Mural.

What companies has Gert-Jan Lagas worked for?

Gert-Jan Lagas has worked for Mural, Okta, Salesforce, Google, and Greetz.

Who are Gert-Jan Lagas's colleagues at Mural?

Gert-Jan Lagas's colleagues at Mural include Justin Maurer, Paul Khumalo, Carolyn Bates Hogan, Brent Leuthold, and Austin Luke.

How can I contact Gert-Jan Lagas?

You can use AeroLeads to view verified contact signals for Gert-Jan Lagas at Mural, including work email, phone, and LinkedIn data when available.

What schools did Gert-Jan Lagas attend?

Gert-Jan Lagas holds Executive Education, Leadership Communication With Impact Programme from Insead.

What skills is Gert-Jan Lagas known for?

Gert-Jan Lagas is listed with skills including Online Marketing, E Commerce, Online Advertising, Digital Marketing, Seo, Social Media, Social Media Marketing, and Affiliate Marketing.

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