Gert-Jan Lagas

Gert-Jan Lagas Email and Phone Number

Area Vice President EMEA @ Mural
Oegstgeest, ZH, NL
Gert-Jan Lagas's Location
Oegstgeest, South Holland, Netherlands, Netherlands
Gert-Jan Lagas's Contact Details

Gert-Jan Lagas work email

Gert-Jan Lagas personal email

About Gert-Jan Lagas

I am an entrepreneurial and flexible leader with a passion for Digital Transformation, Strategy, and Technology Sales (Enterprise Sales). With a strong track record in driving results, I thrive in fast-paced environments, managing complex C-level stakeholder relationships across both scale-ups and large corporates. Colleagues describe me as energetic, reliable, and deeply committed to my teams and their success.Currently, I lead the Sales Organization for EMEA & APAC at Mural, focusing on expanding our footprint in Emerging, Enterprise, and Strategic Accounts. Mural is trusted by 95% of the Fortune 100, empowering innovative teams at companies like IBM, Intuit, Microsoft, and Atlassian. We help teams achieve faster progress, better ideas, and consistently excellent results.Outside of work, my family is my greatest joy—spending time with my wife and two children, Lauren and Filip, recharges me. I also developed a passion for running in 2021, which led to completing a marathon in 02:55:36 (2024), a half marathon in 01:21:44 (2024), and a 10K in 37:43 (2023). My proudest achievement so far has been finishing the NYC Marathon in 2:56:37 (2023).

Gert-Jan Lagas's Current Company Details
Mural

Mural

View
Area Vice President EMEA
Oegstgeest, ZH, NL
Website:
mural.co
Employees:
565
Gert-Jan Lagas Work Experience Details
  • Mural
    Area Vice President Emea
    Mural
    Oegstgeest, Zh, Nl
  • Mural
    Area Vice President Emea & Apac
    Mural Jun 2023 - Present
    San Francisco, California, Us
    In this role I am leading the EMEA & APAC Sales organization for Mural, focussing on the expansion of the current book of business (Emerging, Enterprise & Strategic Accounts).Level up your teamwork with an intuitive digital whiteboard built for teams to do their best work together.Teams don’t need a better place to work. They need a better way to work. For forward-thinking companies, the Mural whiteboard system is that way. When you make it a mural instead of a meeting, you’ll level up your team’s collaboration skills with an intuitive space built for teams to do their best work together. As the only complete system that offers both a place to collaborate and the guidance to hone your team’s collaboration skills, Mural is a frictionless way for teams to learn by doing. Our built-in methods are designed to teach and strengthen habits, so teams collaborate confidently and boost results. Mural is trusted by 95% of the Fortune 100, including innovative teams at IBM, Intuit, Microsoft, GitLab, Steelcase, Thoughtworks, and Atlassian. With Mural, you’ll see faster progress, better ideas, happier teams, and more consistently excellent results. That’s happy work.Learn more about who we are and how we hire by visiting our Careers website at at www.mural.co
  • Okta
    Country Manager Benelux
    Okta Feb 2022 - Jun 2023
    San Francisco, California, Us
    Leading Okta's hyper growth journey in Benelux by building, growing and developing great teams, deepen our strategic partnerships and by being obsessed with our customer's success.Okta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 6,500 pre-built integrations, Okta customers can easily and securely use the best technologies for their business. Over 7,950 organizations, including 20th Century Fox, Nordstrom, Slack, and Twilio, trust Okta to protect the identities of their workforces and customers.
  • Okta
    Country Director
    Okta Sep 2021 - Feb 2022
    San Francisco, California, Us
    Establishing our presence and growing our business in the NL market. Want to be part of this exciting journey? Please apply for the roles posted on LinkedIn or contact me directly!Okta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 6,500 pre-built integrations, Okta customers can easily and securely use the best technologies for their business. Over 7,950 organizations, including 20th Century Fox, Nordstrom, Slack, and Twilio, trust Okta to protect the identities of their workforces and customers.
  • Salesforce
    Regional Vice President Of Sales - Marketing Cloud
    Salesforce Feb 2021 - Aug 2021
    San Francisco, California, Us
  • Salesforce
    Regional Vice President Data & Identity + Datorama Benelux & Nordics At Salesforce
    Salesforce Feb 2020 - Jan 2021
    San Francisco, California, Us
    Responsible for leading the Sales of the Data Solutions of Marketing Cloud - across Benelux & Nordics. Salesforce Marketing Cloud is the #1unified marketing platform that helps companies - giant to small - get to know their costumers, engage with them, and personalise a seamless brand experience across all channels. In my role I am focussed on the Marketing Tech Solutions of Salesforce Portfolio.Data & Identity solutions are Interaction Studio (Salesforce acquired Evergage in Feb2020), Advertising Studio and Audience Studio (will evolve in a CDP end of 2020). Furthermore I manage the Datorama team, a Marketing Intelligence tool.
  • Google
    Head Of Google Marketing Platform Google Nl
    Google Feb 2019 - Feb 2020
    Mountain View, Ca, Us
    Responsible for managing a team of Sales Managers and Strategy for Google's Marketing Platform in NL. This team sells Google Marketing Technology (GA360, DV360, SA360, Cloud for Marketing) to large advertisers of Google. Main goals of the team are Acquisition, Retention and Customer Success - Make the Technology work for them by creating business value.
  • Google
    Head Of Google Analytics 360 Suite Benelux & Nordics
    Google Mar 2018 - Jan 2019
    Mountain View, Ca, Us
    Member of the Google Analytics 360 Suite Management Team in EMEA. Managing a sales team of 4 FTE. 2 FTE in Amsterdam, 1 FTE in Oslo and 1 FTE in Stockholm. 3 Sales Managers and 1 Sales Engineer. I am responsible for team management, Quarterly Plans, the Year Plan, strategic renewals (Booking, eBay etc), new deals (IKEA) and adoption / activation of our technology by leading data projects (Audience creation, Cloud Usage, CRM onboarding etc). Dotted-line responsibility to a team of 20 FTEs.
  • Google
    Regional Manager Google Analytics 360 Suite For Benelux & Nordics
    Google Nov 2015 - Feb 2018
    Mountain View, Ca, Us
    Commercially end responsible for the GA360 business & team in Benelux & Nordics focussing on the largest Google Advertisers in this region. Complex stakeholder management (internal & external) is key to succeed in this role. Dotted-line responsibility to a team of 10 FTEs.Accomplishments• Hit my targets 8 Q’s in a row and Benelux & Nordics became the Nr.2 region in GA360 revenue (after UK) in EMEA & Emerging Markets.• Won the MBS Leadership Award H2 2017. Rationale: If anyone always follows through and takes the lead, it is Gert-Jan. He typically puts his own interest below the group, or another individual's, and makes the end result count.• Awarded for transforming the Northern Region, nominated by the EMEA board (2016).
  • Google
    Sr. Industry Manager Omni-Channel Retail
    Google May 2015 - Oct 2015
    Mountain View, Ca, Us
    In this role I was responsible for the digital transformation of the biggest retail advertisers in NL, in Fashion, Consumer Electronics, Home & Furniture in order to realize sales. Complex Internal and external stakeholder management, up to and including C-level in both client and Google. Dotted-line responsibility to a team of 4 FTEs.Accomplishments• 28% YoY ($27M 2013 to $35M in 2014). Focus clients were Coolblue, G-Star, Tommy Hilfiger, AHOLD and IKEA.• Organizer and moderator of the Coolblue Executive Summit in MTV (HQ Google, US).• Keynote for 2.500 colleagues on Programmatic Advertising at the Google Summit in Dublin
  • Google
    Industry Manager Omni-Channel
    Google Apr 2014 - Apr 2015
    Mountain View, Ca, Us
    Strategic and operational consultancy at the bleeding edge for all Google products; PPC, metasearch, Google’s Marketing Platform, (mobile)GDN, YouTube & For Work, focusing on the largest advertisers within the online & offline retail industry. Dotted-line responsibility to a team of 4 FTEs.
  • Google
    Acting Industry Head Omni-Channel
    Google Oct 2013 - Mar 2014
    Mountain View, Ca, Us
    Managed a team of 8 FTE’s who consulted the Omni-Channel retailers in NL, including the most sophisticated online pure play clients. Internal and external stakeholder management up to and including C-level in both client and Google. Accomplishments• Replaced Industry Head, I got awarded by the NL MT for bringing back structure, fun and results in the team by taking over the responsibility to lead the team.
  • Google
    Industry Manager Omni-Channel Retail
    Google Feb 2013 - Sep 2013
    Mountain View, Ca, Us
    Managing a team with which I manage strategic accounts of Google: the biggest online Consumer Electronics Retailer in Benelux, international Fashion clients, Supermarkets and Home & Garden (including DIY).Focussing in this role on search, programmatic marketing (Doubleclick), CRO, mobile strategy and online branding (Display & Online Video / YouTube).✓ Adwords✓ Google Display Network✓ YouTube✓ Demand Side Platform: Doubleclick ✓ Digital Transformation ✓ Programmatic Marketing✓ Conversion Rate Optimization
  • Greetz
    Online Marketing Manager
    Greetz Feb 2012 - Jan 2013
    Amsterdam, Nederland, Nl
    Managing a small team of online marketers in order to grow the revenue for the Gifts business for Greetz. In this role I was responsible for the development of this new e-Commerce Platform, pricing of the gifts, paid, owned & earned media, the Mobile e-Commerce Apps (Android & IOS) and the P&L. Accomplishments• Winner Best Mobile Webshop at the Thuiswinkel Awards 2012 (competitors: Wehkamp & Marktplaats)• Keynotes on several events in 2012 (f.e. WebWinkel Vakdagen)• Responsible for new strategic partnerships (Samsung & Friesland Campina), and unlocked co-advertising budgets. This resulted in nation wide campaigns.
  • Greetz
    Online Campaign Manager
    Greetz Oct 2009 - Feb 2012
    Amsterdam, Nederland, Nl
    I was responsible for all online media channels in order to acquire new clients for Greetz.Accomplishments• Set up new e-Commerce platform (baby cards). Responsible for the whole customer funnel.• Responsible for the social media strategy and the Greetz Blog (all non-existing at that time) and integrate social successful in the organization Greetz.nl (before I came in there was no social media at Greetz). • Lead the iPhone and iPad project from scratch with internal and external stakeholders: design and it internal and external Sharewire (App developer)• Managing different trainees.
  • The Walt Disney Company
    Online Marketing Coordinator
    The Walt Disney Company Jul 2006 - Oct 2009
    Burbank, Ca, Us
  • Telescreen B.V.
    Trainee
    Telescreen B.V. Jan 2006 - Jun 2006
    Il
  • The Walt Disney Company
    Trainee
    The Walt Disney Company Feb 2005 - Jul 2005
    Burbank, Ca, Us

Gert-Jan Lagas Skills

Online Marketing E Commerce Online Advertising Digital Marketing Seo Social Media Social Media Marketing Affiliate Marketing Web Analytics Marketing Strategy Sem Google Analytics Mobile Marketing Interactive Marketing Google Adwords Strategy Facebook New Business Development Conversion Optimization Direct Marketing Market Research Mobile Applications Mobile Devices A/b Testing Sea Greeting Cards Mobile Commerce Link Building Partner Management Search Advertising Brand Management Partnership Marketing Doubleclick Crm Email Marketing Mobile Advertising Search Engine Marketing Display Advertising Digital Media Marketing Business Development Ppc Digital Strategy Partnership Management Mobile Doubleclick For Publishers

Gert-Jan Lagas Education Details

  • Insead
    Insead
    Leadership Communication With Impact Programme
  • Rotterdam School Of Management, Erasmus University
    Rotterdam School Of Management, Erasmus University
    General
  • Language Institute Regina Coeli
    Language Institute Regina Coeli
    General
  • Nima B
    Nima B
    Marketing
  • Haarlem Business School
    Haarlem Business School
    Marketing
  • University Of Gävle
    University Of Gävle
    Marketing
  • University Of Cambridge
    University Of Cambridge
    Language (English)
  • Hogeschool Leiden
    Hogeschool Leiden
    Leiden University Of Applied Sciences (Nursing)
  • Elevate - Internal Management Course Salesforce
    Elevate - Internal Management Course Salesforce

Frequently Asked Questions about Gert-Jan Lagas

What company does Gert-Jan Lagas work for?

Gert-Jan Lagas works for Mural

What is Gert-Jan Lagas's role at the current company?

Gert-Jan Lagas's current role is Area Vice President EMEA.

What is Gert-Jan Lagas's email address?

Gert-Jan Lagas's email address is gl****@****ural.co

What schools did Gert-Jan Lagas attend?

Gert-Jan Lagas attended Insead, Rotterdam School Of Management, Erasmus University, Language Institute Regina Coeli, Nima B, Haarlem Business School, University Of Gävle, University Of Cambridge, Hogeschool Leiden, Elevate - Internal Management Course Salesforce.

What are some of Gert-Jan Lagas's interests?

Gert-Jan Lagas has interest in Football, Fashion (Clothes), Other Cultures, Travelling, Reading, But Als In Running, Music (Going To Concerts), Interested In Digital.

What skills is Gert-Jan Lagas known for?

Gert-Jan Lagas has skills like Online Marketing, E Commerce, Online Advertising, Digital Marketing, Seo, Social Media, Social Media Marketing, Affiliate Marketing, Web Analytics, Marketing Strategy, Sem, Google Analytics.

Who are Gert-Jan Lagas's colleagues?

Gert-Jan Lagas's colleagues are Gherman Medovets, Lauren Thomas, Savannah Waddell, Rogelio Pivetta, Wamiq Hayat Bhat Wamiq, Ricky Parikh, Victoria Vitale.

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