Develop, implement and support the European sales strategies coordinated with the Rite-Hite North American based Operating Companies. Drives overall product strategy, research and development requirements, development, and manufacturing coordination for new and emerging products. Plans, organizes, and control an assigned product line from conceptual stages through product life cycles to optimize profit and meet marketing, financial, and corporate growth objectives.

Development and execution of sales, marketing and service strategies for Rite-Hite in Europe. Ensure profitable sales and service organization. Development and build up an European company structure to ensure premium support for all of our customers. Work in close cooperation with Rite-Hite Distribution as well as all Material Handling Companies in the United States. Responsible for implementation and training of the German sales organization to support the end-user sales philosophy. Implementation and training of the German service organization to ensure a premium support for all end-user customers. Ensure a premium network between Rite-Hite and all International representatives. To increase and improve synergies between Global Account customers and other customers. Customize and introduce premium sales tools to our distribution network in Europe.

Develop and implement the European marketing strategies for assigned core products, including dock levelers, vehicle restraints, high-speed doors, dock seals & shelters, aftermarket products, HVLS fans, etc.Responsible for executing the product business plans for marketing Europe and participating in the development of the long term strategic plan. Key areas of focus will include introduction of new products, identification of key competitive threats and development of marketing competitive strategies, sales support & pricing and sales training programs for products. Participation in the marketing council.

Rite-Hite Fans is a new division from Rite-Hite Aftermarket Corporation for Environmental Control Solutions in Europe. Product line includes the Revolution Fan, Revolution SP Fan, Fan Commander Touch Screen Control Station and AirLine Fabric Air Tunnel.Responsible for creating annual and ongoing plans for designated product lines in Europe. Responsibilities include market research, competitive intelligence, strategic selling strategies, sales presentations, distribution and sales support, marketing strategies, sales training, sales forecasts and pricing strategies.

Rite-Hite has over 45 years of experinece providing solutions at the loading dock and throughout your facility for maximum safety, efficiency, energy savings and productivity. Product lines include dock levellers, vehicle restraints, dock seals/shelters, industrial doors, safety barriers, industrial fans and a variety of aftermarket products.In September 2003 Rite-Hite acquired the German based company CAEMA Verladesysteme GmbH with manufacturing facilities in Germany and Poland. I am responsible for the International Sales of all product lines mentioned above. I studied at the Higher Professional Education “De Maere” in The Netherlands, Faculty of Technology with Management Science as discipline of study.

In Europe, Rite-Hite’s presence increased thru the acquisition of Caljan (DK) and CAEMA Verladesysteme (D). In 2001 Rite-Hite acquired the Danish company Caljan ApS. In 2002 I was involved with the integration of both European organizations (Caljan and Rite-Hite) into Caljan Rite-Hite. The full integration became effective on 1 October 2002. The production was transferred from The Netherlands to Denmark. The local Dutch organization was adapted to become a sales and service office for the Benelux market. Today the full range of Rite-Hite and Caljan products is offered in the Benelux.

In 1992 I started my career at Rite-Hite who was in process to start up their European operation. My involvement included product development, marketing, direct sales and expanding our distribution network.

To prepare quotations and projects within a defined time frame. Telephone sales of parts and systems.