Ger Wright Email & Phone Number

Amsterdam, Nh, Nl

London , Gb

Responsible for taking Frasers “Elevation” strategy to the next level across all sport brands in their portfolio, with Sports Direct being called out as a leading retailer when it came to profitability. Have developed a 3 year strategy and clear priorities that are successfully delivering progress and growth in all areas of the business; clearly positioning Sports Direct as the recognised “home of sport” and the leading sporting goods retailer across the UK and entire European marketplace.

Head hunted to conduct an in-depth, wide ranging project for Fraser Group in the sporting goods sector. The work centred on identifying and recommending best practice business planning/processes through a key transformation period. Also within the scope of the project is an analysis of the UK market to position their business to optimise opportunities in the home market and across expansion territories in Europe.

Beaverton, Or, Us

Driven by the marketplace, the merchandising function in Nike is responsible for ensuring that the correct product assortment is available (at both retailers and digitally) to respond to the dynamic and varying needs of our consumer throughout EMEA. In a promotion, I moved from sales to reinvigorate the merchandising function both internally, and to our external partners to assist in maximising sales by serving consumer right assortments in a newly formed segmented marketplace.

Beaverton, Or, Us

Footlocker is the largest Sporting Goods retailer globally including widespread presence across Europe. They are amongst Nike’s most important retail partners. This role encompassed full P&L responsibility, cross-functional management, and sales target achievement by maintaining and exploiting new opportunities to grow the business. This was based on strategic development aligned with excellent operational execution and dynamic commercial terms to maximise sustainable profitability to Nike and the partner.

Beaverton, Or, Us

The step to NSW was an exciting promotion opportunity to manage sales for the largest single Nike category. Covering both men’s and women’s, the business has consistently accounted for in excess of 50% of total annual revenues.

Beaverton, Or, Us

The success delivered by the Young Athlete team over the past couple of years were officially recognised. Excellent commercial results were complimented by an elevation to how it is regarded both internally and externally with our customers.Leading Sales for the category that I've been passionate about from the start and is a journey making great strides but still very much in progress. We and I know where we want to go and believe we have the ability and resources in place to make it to the next destination.

Beaverton, Or, Us

An initial 2-year position in EMEA was extended in order to take charge of the YOUNG ATHLETES Category worth hundreds of millions of Dollars in revenue annually. The primary elements of the role were to drive sales across the Western Europe GEO and during this process to elevate the profile Young Athletes both internally and externally versus more recognised and prominent categories (Football, Running etc.)

Beaverton, Or, Us

I was offered the opportunity to move from Ireland to Nike’s European HQ to manage sales for the apparel business of the company’s largest European account (global account, Footlocker). This element of the business had been under performing versus the highly successful footwear part of the business for some time.Developing close-knit relations internally and with the customer I was able to illustrate the opportunity for apparel. A willingness internally to implement a bespoke plan for Footlocker, in tandem with a trusting customer knowing that I was working to improve their business reaped quick rewards.The turnaround plan focused on the customer and continually coming up with creative solutions for their business resulted in large-scale growth of the apparel business while under my charge. Revenues and profits grew ahead of target for both parties an historic barrier of 1 million tee-shirts delivered during one particular year was achieved.

Beaverton, Or, Us

Directly charged with the development of Nike business in Ireland from a unit, revenue and profitability perspective. Apart from defined quarterly and annual objectives my main focus was to develop a 3-year sustainable growth plan for the brand in a market slowly emerging from recession.Core to this plan was to explore all category revenue opportunities while ensuring alignment towards achievement of joint the UK/Ireland strategy. I’m proud to say that the Irish business punched above its weight, delivering a disproportionate level of revenue relative to the size of the market compared to the UK.

Beaverton, Or, Us

Initially this role solely encompassed the full range of sales activities for the 3 largest customers in the Irish market or which one was the 4th largest in the total UK / Ireland business. Breaking it down my responsibilities included sales / target execution (net revenues & unit shipping) with account management excellence through on-going product presentations, order review meetings & order book management.Continually excelling in these activities lead to my first experience of team management. After only a year with the company I became responsible for the entire field sales team, driving them to achieve their targets while supporting them in customer issues and their own development.

San Francisco, California, Us

My first sales job was to cover the southern part of Ireland inheriting an account profile that had been significantly underperforming over a long period. This was an issue also being experienced elsewhere and Levi’s developed a “Premiumisation” strategy to rectify the situation and future proof the brand.I successfully implemented this plan by cleaning up the distribution channels, re-energising customer relationships, rationalising number of doors served, and implementing correct Levi’s segmentation strategies within this area. Order levels grew and with it my own level of responsibility. My sales proportion of the business grew from an initially 20% of the business to over 40% by the time I left.

Hong Kong, Hong Kong, Hk

Recruited to deliver merchandising and product training within store environments in greater Dublin (and surrounding counties) for both Levi’s and Dockers. Additionally I worked in tandem with Sales during sell-in periods and throughout the year to optimise range plans.