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A highly energetic, driven leader with almost twenty years of executive experience in the fields of commerce, product and merchandising with the world’s leading sports company and denim brand. Almost 11 years spent in international positions with rapid progression through the Nike organisation. Responsible for building markets, businesses, and teams across Europe Middle East and Africa. Most recently, my career has taken me to the Frasers Group during an exciting and pivotal period in their Elevation journey. This has enabled me to bring my learnings and expertise into a retail dedicated environment. Frasers has provided the platform to develop and deliver consumer led marketing and business strategies; successfully lead complex enterprise scale transformation; and building exceptional cross functional teams in matrix organisations.I have a track record of exceeding commercial expectations, based on establishing best in class practices, outstanding stakeholder relationships built on trust, enabling people to realise their potential and obsessing the consumer while being a champion of diversity, inclusion and equality.
New Balance
View- Website:
- newbalance.com
- Employees:
- 10227
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Vice President Sales EmeaNew BalanceAmsterdam, Nh, Nl
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Managing Director SportFrasers Group Jun 2022 - PresentLondon , GbResponsible for taking Frasers “Elevation” strategy to the next level across all sport brands in their portfolio, with Sports Direct being called out as a leading retailer when it came to profitability. Have developed a 3 year strategy and clear priorities that are successfully delivering progress and growth in all areas of the business; clearly positioning Sports Direct as the recognised “home of sport” and the leading sporting goods retailer across the UK and entire European marketplace. -
Owner Gw ConsultingGw C Jul 2021 - May 2022Head hunted to conduct an in-depth, wide ranging project for Fraser Group in the sporting goods sector. The work centred on identifying and recommending best practice business planning/processes through a key transformation period. Also within the scope of the project is an analysis of the UK market to position their business to optimise opportunities in the home market and across expansion territories in Europe.
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Vice President General Manager Merchandising Marketplace EmeaNike Aug 2018 - Jan 2021Beaverton, Or, UsDriven by the marketplace, the merchandising function in Nike is responsible for ensuring that the correct product assortment is available (at both retailers and digitally) to respond to the dynamic and varying needs of our consumer throughout EMEA. In a promotion, I moved from sales to reinvigorate the merchandising function both internally, and to our external partners to assist in maximising sales by serving consumer right assortments in a newly formed segmented marketplace. -
Senior Strategic Account Director Foot Locker At NikeNike Mar 2017 - Aug 2018Beaverton, Or, UsFootlocker is the largest Sporting Goods retailer globally including widespread presence across Europe. They are amongst Nike’s most important retail partners. This role encompassed full P&L responsibility, cross-functional management, and sales target achievement by maintaining and exploiting new opportunities to grow the business. This was based on strategic development aligned with excellent operational execution and dynamic commercial terms to maximise sustainable profitability to Nike and the partner.
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Senior Category Sales Director Nike Sportswear Western EuropeNike Jun 2015 - Mar 2017Beaverton, Or, UsThe step to NSW was an exciting promotion opportunity to manage sales for the largest single Nike category. Covering both men’s and women’s, the business has consistently accounted for in excess of 50% of total annual revenues.
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Senior Sales Director Young Athletes Western EuropeNike Sep 2014 - May 2015Beaverton, Or, UsThe success delivered by the Young Athlete team over the past couple of years were officially recognised. Excellent commercial results were complimented by an elevation to how it is regarded both internally and externally with our customers.Leading Sales for the category that I've been passionate about from the start and is a journey making great strides but still very much in progress. We and I know where we want to go and believe we have the ability and resources in place to make it to the next destination.
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Sales Director Young Athletes Western EuropeNike Aug 2012 - Aug 2014Beaverton, Or, UsAn initial 2-year position in EMEA was extended in order to take charge of the YOUNG ATHLETES Category worth hundreds of millions of Dollars in revenue annually. The primary elements of the role were to drive sales across the Western Europe GEO and during this process to elevate the profile Young Athletes both internally and externally versus more recognised and prominent categories (Football, Running etc.)
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Senior Strategic Account Executive - FootlockerNike Sep 2010 - Jul 2012Beaverton, Or, UsI was offered the opportunity to move from Ireland to Nike’s European HQ to manage sales for the apparel business of the company’s largest European account (global account, Footlocker). This element of the business had been under performing versus the highly successful footwear part of the business for some time.Developing close-knit relations internally and with the customer I was able to illustrate the opportunity for apparel. A willingness internally to implement a bespoke plan for Footlocker, in tandem with a trusting customer knowing that I was working to improve their business reaped quick rewards.The turnaround plan focused on the customer and continually coming up with creative solutions for their business resulted in large-scale growth of the apparel business while under my charge. Revenues and profits grew ahead of target for both parties an historic barrier of 1 million tee-shirts delivered during one particular year was achieved.
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Ireland Sales ManagerNike Sep 2009 - Aug 2010Beaverton, Or, UsDirectly charged with the development of Nike business in Ireland from a unit, revenue and profitability perspective. Apart from defined quarterly and annual objectives my main focus was to develop a 3-year sustainable growth plan for the brand in a market slowly emerging from recession.Core to this plan was to explore all category revenue opportunities while ensuring alignment towards achievement of joint the UK/Ireland strategy. I’m proud to say that the Irish business punched above its weight, delivering a disproportionate level of revenue relative to the size of the market compared to the UK.
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Field Manager & Key Account ExecutiveNike Jun 2006 - Aug 2009Beaverton, Or, UsInitially this role solely encompassed the full range of sales activities for the 3 largest customers in the Irish market or which one was the 4th largest in the total UK / Ireland business. Breaking it down my responsibilities included sales / target execution (net revenues & unit shipping) with account management excellence through on-going product presentations, order review meetings & order book management.Continually excelling in these activities lead to my first experience of team management. After only a year with the company I became responsible for the entire field sales team, driving them to achieve their targets while supporting them in customer issues and their own development.
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Accounts Manager Ireland (Sales)Levi Strauss & Co. Jan 2005 - May 2006San Francisco, California, UsMy first sales job was to cover the southern part of Ireland inheriting an account profile that had been significantly underperforming over a long period. This was an issue also being experienced elsewhere and Levi’s developed a “Premiumisation” strategy to rectify the situation and future proof the brand.I successfully implemented this plan by cleaning up the distribution channels, re-energising customer relationships, rationalising number of doors served, and implementing correct Levi’s segmentation strategies within this area. Order levels grew and with it my own level of responsibility. My sales proportion of the business grew from an initially 20% of the business to over 40% by the time I left. -
Retail Coordinator Manager IrelandLevi'S® Footwear & Accessories Jul 2002 - Dec 2004Hong Kong, Hong Kong, HkRecruited to deliver merchandising and product training within store environments in greater Dublin (and surrounding counties) for both Levi’s and Dockers. Additionally I worked in tandem with Sales during sell-in periods and throughout the year to optimise range plans. -
Visual Merchandising ManagerClerys Department Store Mar 2000 - May 2002
Ger Wright Skills
Ger Wright Education Details
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Technological University DublinVisual Merchandising & Design
Frequently Asked Questions about Ger Wright
What company does Ger Wright work for?
Ger Wright works for New Balance
What is Ger Wright's role at the current company?
Ger Wright's current role is Vice President Sales EMEA.
What is Ger Wright's email address?
Ger Wright's email address is ge****@****ike.com
What is Ger Wright's direct phone number?
Ger Wright's direct phone number is +313562*****
What schools did Ger Wright attend?
Ger Wright attended Technological University Dublin.
What are some of Ger Wright's interests?
Ger Wright has interest in I Have A Strong Interest In Fashion.
What skills is Ger Wright known for?
Ger Wright has skills like Sales Operations, Retail, Strategy, Account Management, Merchandising, Sales, Management, Sporting Goods, Marketing Strategy, Crm, Marketing, Sales Management.
Who are Ger Wright's colleagues?
Ger Wright's colleagues are Pascal Mushagalusa, Nurul Hidayah, John Wilson, Kamil Gąsior, Golden Lee, Holly-Rose Gleaves, Lovley Hawa.
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