Hello! I was waiting for you!! Can I tell you a little about myself?My passion is to tell stories.Of brands.Of people.Of companies.Latam Gateway / Marketing Manager: Payment InstitutionStructuring the marketing department, processes, and internal and external teams.Brand AwarenessInternal MarketingI lead the art direction of the marketing department at Latam Gateway and manage and analyze the results of projects developed by the team. Responsible for planning all communication channels of the company, providing support to the customer service team on Reclame Aqui.Deu Match Consultoria / Founder - Owner: Strategic Brand Positioning.Marketing and design consultancy services.Development of training programs.Some noteworthy cases:Reputation on Reclame Aqui: In just four months, I assisted in transforming the company's reputation on Reclame Aqui from "poor" to "good" through the structuring of assertive communication and training of the customer service team.High-Performance Email Marketing: I structured email marketing campaigns with an exceptional 50% open rate in the first week of deployment, resulting in an average of 1 lead per day.Effective Visual Identity: I actively contributed to the development and implementation of visual identities that proved highly effective in converting sales in different sectors.Successful Growth Marketing: Experience with successful results in Out-of-Home (OOH) campaigns, Landing Pages, Events, Email Marketing, collaboration with influencers, partnerships with other brands, trends, and viral content.Successful Event Participation: My team was responsible for executing a spectacular participation at this year's Bitcoin Conference in Miami, with a physical booth and an engaging environment, including caipirinhas for participants (along with a PDF of the recipe for foreigners to replicate at home). Additionally, we transformed a booth into a living room for a condominium event, aiming to convey security, closeness, and create a welcoming atmosphere for participants. Both strategies were highly successful, showcasing our ability to create memorable and effective event experiences.DECEMBER 2012 – AUGUST 2013 AU PAIR, ORLANDO Exchange program in a Family house - Worked for 3 months as a store clerk in a party supplies store.Shall we have a chat?
Deu Match Consultoria
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OwnerDeu Match Consultoria Dec 2020 - PresentMaringá, Paraná, BrasilHands and mind behind the page Deu Match! Consulting.I believe that every entrepreneur has a place to succeed, they just need some help to develop the skills needed to reach that place. Deu Match provides consulting services in marketing and design with branding definition and improvement services. I help people develop skills such as aesthetic, analytical and strategic sense to help them achieve their goals through their Instagram platform pages. I also conduct trainings focused on the features and new features of Instagram and Canva.My mission is to empower people through knowledge to achieve their goals.I am responsible for creating and producing content for Deu Match! Consulting. I also do design work such as visual identity, strategic content planning, monthly content production, logo vectorization, business cards, banners and other printed materials.Come visit @deumatchconsultoria on Insta!
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Marketing ManagerLatam Gateway May 2022 - Jan 2024Maringá, Paraná, BrasilLatam Gateway is a financial institution licensed by the Central Bank with global operations and current expansion to Latin America.My role is to structure the marketing department, its flows, deliveries and requests, internal and external team management and to make the most of everything we can contribute to the company's brand awareness.Our day-to-day in the sector involves a bit of everything, but mainly creative work.I do my management focused on communication and needs raised internally by the directors and market changes and trends, making decisions that are always focused on our positive brand awareness and good relationship.The first big challenge was to understand the company in depth and build the marketing sector, creating and testing methodologies that suited the professionals who work in it and the demands of the company.Second was to analyze the strengths and weaknesses in brand positioning and identify market opportunities, from there work our communication with the national and international market so that we can project the desired vision of the company.Channels we operate: Google, Website, blog, LinkedIn, Instagram, Facebook, Twitter, TikTok, Spotify, Youtube, Reclame Aqui, email marketing, endomarketing actions, organization for international events, stationery, OOH media. -
Marketing AnalistKazza Das Marcas Sep 2021 - May 2022Maringá, Paraná, BrasilResponsable for all the communication of brands on social networks, creating content aligned to the schedule of actions and digital marketing campaigns and also aligned to consumer behavior and business strategy. Responsible for capturing images, videos, editing, product layouts, creating artwork and copy used in online communication and paid traffic campaigns. On the networks my goal is to create a consistent and interested community and interact with it. I am in charge of engaging and being the first contact with potential customers, answering their main questions, and referring more interested leads to the commercial department. I help in the creation and adaptation of our internal CRM (analyzing the flow, identifying gaps and suggesting improvements), and also the organization of the daily task flow (short and long term) of the creative team, and the automation of some processes. I develop off-line communication materials such as catalogs and labels. I also work in the product development area helping the designer to create digital prints and make manual sketches when necessary. I participate in meetings with clients whenever necessary to present product ideas or extract information and understand what we can offer that best meets their needs. You can find more of my work there @akazzadasmarcas and @fabricainfinitycaps
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Layout DesignerFaculty Of Engineering And Technical Professional Innovation - Feitep Jan 2019 - May 2019Maringá, Paraná, BrasilPROJECTI was responsible for developing a visual language and layout a set of handouts within this language. It was a total of 5 academic handouts of engineering subjects (like introduction to engineering and environmental science), with an average of 100 pages each + development of the covers. This work was done on a freelance basis. Here I attached the covers of 3 of the handouts. I followed a visual pattern in both the cover and the internal layout to create a visual collection. -
TraineeTaquion Confecções Sep 2018 - Oct 2018Assisting in data sheet editing, writing and proofreading texts for product descriptions on the website, scheduling publications for social media, interacting with customers on Instagram to increase engagement with the brand, SEO development to boost searches and make the brand's website more visible, editing images with photoshop, assisting in finalizing and packaging products, assisting in photo shoots. -
Fashion DesignerDunamis Jun 2018 - Aug 2018Maringá, Paraná, BrasilPROJECT Fashion DesignerI developed a collection for the Pockets project within the Dunamis Movement. The Pockets are the "arms" of the Dunamis movement inside the Universities, working with cells and discipleship for young Christians and non-Christians. In this project I was responsible for understanding the briefing of the idea and apply it in a collection of 20 models with the intention to produce and sell to these young university students in periods of events. I have attached here some of the pieces that were created for this collection. The target audience are alternative Christian college students who identify themselves with the street style and use fashion as a way to apply the "GO" (evangelize all creatures). The clothing here enters as a tool to take the word to more people. -
CinematographerUnicesumar Jan 2016 - Aug 2018Maringá E Região, BrasilOperation and maintenance of studio, camera and lighting equipment. Recording undergraduate, graduate, and distance learning training courses. Teleprompter operation and live video cutting on Tricaster. Direction of professors in studio and external recordings in auditorium. -
Costume DesignerUnicesumar - Post-Graduation In Cinema May 2018 - Jul 2018Maringá, Paraná, BrasilPROJECT Costume DesignerI was a volunteer costume designer for the short film Âmago, a project for the conclusion of the post-graduation course in cinema at Unicesumar. I was responsible for researching and assembling the costumes, and helped with the style direction. Link to the short film https://www.youtube.com/watch?v=09zzrgZj4AE
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HostessMc Donald'S Jul 2015 - Jan 2016Customer service in post-sales, opinion research, audience research at competitors, organizing lines, helping to speed up customer service, cashier service, transporting supplies, entertaining children, and other activities to make the customer's visit as pleasant as possible. -
Treinee - High SchoolArena Club Gym Jan 2013 - Jun 2013Customer service in person and over the phone, selling and closing plan contracts, scheduling appointments and classes, operating the student enrollment system.
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Customer Care AttendantMichael´S Party Supplies Jan 2012 - Aug 2012Orlando, Flórida, Estados UnidosFreelance attendant in an American party supply store. Hired to serve both American and Brazilian customers who did not communicate in English. I was responsible for organizing the store, window dressing, receiving and registering products in the system, assisting customers in English and Portuguese, helping the team with the assembly of arrangements and sculptures taken to events.
Gessica Franco Education Details
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Moda
Frequently Asked Questions about Gessica Franco
What company does Gessica Franco work for?
Gessica Franco works for Deu Match Consultoria
What is Gessica Franco's role at the current company?
Gessica Franco's current role is Marketing Manager at Latam Gateway - A Payment Institution | Brand | Advertising and Communication.
What schools did Gessica Franco attend?
Gessica Franco attended Unicesumar.
Not the Gessica Franco you were looking for?
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Gessica Franco
Graduada Em Recursos Humanos | Entusiasta E Apaixonada Por Desenvolvimento De Talentos, Seleção E Recrutamento.Salvador, Ba -
Géssica Franco
Farmacêutica Especialista Em Microbiologia Especialista Em Análises Clínicas Especialista Em Biologia MolecularVitória, Es -
Gessica Franco
Brazil
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