Spearheading product strategy, user experience, and design to drive growth and success at Clearwater Analytics. Develop and execute go-to-market strategies aligned with organizational goals and market trends. Collaborate with cross-functional teams (sales, marketing, compliance, product, engineering) to ensure seamless execution. Identify key target segments, define value propositions, and highlight competitive differentiators to optimize product penetration.

Currently spearheading a SaaS (Software as a Service) state health insurance marketplace product, operating successfully across 7+ states. Providing a comprehensive solution that fulfills state's requirements for a seamless transition from a Federally Facilitated Marketplace (FFM) to a State-Based Marketplace (SBM) and delivering user-friendly tools and solutions tailored to the needs of consumers, agents, customer service representatives, and administrative users.

Varis is a B2B SaaS-based e-commerce marketplace. - Added foundational capabilities into Items microservices to enable organizing products using taxonomies and product classifications for a variety of purposes. This resulted in shine the supplier content brand tone of voice resulting in an above-average supplier NPS.- Implement machine learning (ML) based classifiers to learn and fix classification issues in items data. Resulted increase in the average basket size by 20%, A/B test experiments resulted improve item search and site navigation to shorten the funnel by 2/5.

- Optum Health Insurance Exchange is an online State Health Insurance solution. I build and led a diverse product team of twenty-five and revamped product development processes.- Spearheaded 6 user focus groups with more than 35 people participating as an initiative to evaluate the market competition, product positioning, and value proposition.- Coached the product team on utilizing focus groups as a valuable research tool for comprehensive pre-development analysis of new features and modules.- Implemented user persona-driven product marketing with guided touchpoints, resulting in increase of MAU by 3,000 with 15,000 page views.

• Uzio is hCentive's SaaS-based online marketplace, that serves as a self-service portal for small and mid-sized businesses• Sales Operations: I worked with the sales team to gather feedback and identify areas where the pitch needs to be optimized, made changes to better position our features and communicated their value to users.• Product Management: I spearheaded market research, analyzed competitors, and identified critical problems that our product could solve and users will be willing to pay to solve these problems using our SaaS based model. Then, I collaborated with the product team to develop solutions and quickly bring them to market to test the hypothesis with an MLP (Minimum Loveable Product). Goal of GTM with new feature from inception to going live within 3 months end to end.• GTM Strategy: I partnered with data scientists to determine how new features should be priced. We considered various factors to decide whether to integrate them into existing offerings or offer them separately thereby maximizing use of our SaaS based offering and experimenting different strategies to incentivize users from different perspectives. • Marketing Optimization: I collaborated with the marketing and product teams to create a robust product marketing system to guide users through the product adoption journey. We constantly monitored adoption rates and devised strategies to shorten the funnel. Improve the product adoption by 17% and shorten the funnel by 15% removing friction to go from proposal to 95% product adoption.• Data Led Operating Metrics across multiple cross functions: I tracked metrics like monthly and daily active users to understand user behavior. I developed strategies to reduce churn by 1% and enhance product virility. I led program management for all business function programs and deliverables within the segment, employing a data-driven approach for efficient execution.

- Conducted research and analysis to define the problem statement and identify a feasible solution for various payers looking for a private health insurance exchange, proposed a SaaS-based Private Exchange product, preparing a compelling business proposal to present to the founders. Secured approval to build a dedicated scrum team of 7 members to explore and build a minimum viable product (MVP) offering.

- IMBT Online Routing System (ORS), Implementation- Led the project to optimized and improved the response rate of the request-response system by 0.5 seconds.- Achieved timely overhaul of VB.NET-based legacy system and documented all the processes and workflows. Led support work on various APIs to connect internal/external products and to develop enterprise-wide product strategy.

• Key results – Accomplished new implementation of key clients Ford and AutoNation, a total of 100K+ Employees successfully enrolled during OEP using TBO product• Responsible for creating the Business Requirement Document (BRD) as it represents the system perspective of the client requirements. • Creating Specifications for various System Stored Procedures for the team of System Analysts, that further analyze the system perspective of the requirements and develop.• Creating Data mapping specifications and defining the constraints for the team of DBAs to store the critical Customer data and the transaction data from the Benefits Web.• Analysis/Implementation/Setup - Analysis of online customer behavioral data for customization and Appearance of products to internet customers.• Customizing Client website (Benefits Web) by using back-end tools, based on requirement updates and client requests. • Working on Sybase systems and Mainframe DB2 and Company’s ERP named as TBO (Total Benefit Outsourcing).

• Key results – Accomplished new implementation of key clients Citi Group, PepsiCo and Johnson Controls Inc, a total of 100K+ Employees successfully enrolled during OEP using TBA product• Follow the System development life cycle to gather requirements and configure system according to the steps as mentioned in the SDLC life cycle.• Tailoring the TBA (Total Benefits Administration) system as per the Analysis Document.• Customizing Client website (YBR) by using tool eTBA • Used Middle office tool (by Sefas) to generate Personalized Communication Statement (PCS) for the employee of the US based client.• Running and debugging of JCL Jobs used to implement the Health & Welfare practice for the client.• Execution Test Plans: Execution of the test plans both by manually and automated tool (ECHO-Hewitt Specific) in both GUI and WEB.• Working in IBM Mainframe and Company’s ERP named as TBA (Total Benefit Administration).

• Key results – Developed and implemented VB.NET based electronic Bus passenger ticketing system, this includes integration with a handheld thermal printer. • System is used by state roadways of Uttaranchal as there only ticketing system since 2007, average of 700 passengers/day receive tickets using this system, Rupees 150,000/month in additional revenue, because of the increased efficiency and reporting capabilities.