I've been in direct marketing and database marketing my entire professional life, mainly focusing on the financial and direct response business through TV, direct mail, data analytics and digital advertising.When I was 19 years old in 1994, I started my first company - a call center focused on generating and qualifying leads for mortgage lending institutions.I then began building new data models that were far superior to any data provider around, leveraging statisticians from groups such as NASA and Navy Intelligence, which lead to my partner and I founding Red Clay Media in 1997, a leading marketing services agency specializing in data analytics for direct response, display advertising, direct mail and email. Red Clay Media grew to be an 8-figure agency, supporting over 30 sales reps and boasting clients ranging from Sirius Satellite, MetLife, Merrill Lynch, H&R Block, Medical Hair Restoration (Bosley), Kovel Fuller, Delta Funding and a division of Guthy-Renker. We ran one of the first ever direct-response ad campaigns on Facebook in 2008 and we were the subject of a 70 million dollar Fleet Bank ad campaign, which reached 10 million listeners daily in 12 States.http://multichannelmerchant.com/lists/social-network-advertising-can-bring-in-targeted-leads-15122008/In addition to my work at Red Clay, I’ve consulted with companies such as Grooveshark and award-winning creative services agency Anomaly, among other major public and private companies. In 2011 I joined The Fearless Group as a partner to bring data driven strategies to brand communications.2013 Gocella, a personally and venture-backed mobile analytics and marketing technology company became a project to work in product development for the SMB market. We hit 7-figures in revenues in under 2 years and built a custom IP.x database to extract buyer-intent data from millions of consumers to engage with via SMS and attach data to customer files for more relevant communications.