Chris Rogers Email & Phone Number

Walnut Creek, CA, US

Currently leading market research and GTM strategy for startup ventures, including a DTC men’s grooming product and a children’s transportation network. Launches planned for early 2025.

San Francisco, CA, US

VP of Sponsorships '23-'24; At-Large Consulting and Events '24-25

Alameda, CA, US

• 𝗠𝗢𝗗𝗘𝗥𝗡𝗜𝗭𝗘𝗦 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗘 & 𝗕𝗥𝗔𝗡𝗗 𝗘𝗡𝗚𝗔𝗚𝗘𝗠𝗘𝗡𝗧Redefines the brand marketing strategy, position, voice, and design standards with a consumer-first mindset for the $460M US Coast Guard Credit Union. Brought the brand back to.
• 𝗠𝗼𝗱𝗲𝗿𝗻𝗶𝘇𝗲d 𝘁𝗵𝗲 𝘀𝘁𝗮𝗹𝗹𝗲𝗱 brand into a dynamic and recognized competitor in the credit union marketplace; created content strategy, social media, digital strategy, a new logo, slogan, brand standards (voice, tone, design.
• 𝗥𝗲𝗯𝘂𝗶𝗹𝘁 𝘁𝗵𝗲 𝗹𝗲𝗴𝗮𝗰𝘆 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 from the ground up; increased new visits by 343%, users by 345%, and page views by 333%.
• 𝗥𝗲𝘃𝗶𝘁𝗮𝗹𝗶𝘇𝗲𝗱 𝘁𝗵𝗲 𝗼𝗻𝗹𝗶𝗻𝗲 banking platform and mobile app to prioritize and enhance consumer engagement.
• 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗲𝗱 𝗦𝗘𝗢 𝗮𝗻𝗱 𝗦𝗘𝗠 strategy; leveraged data analysis, Google data, consumer/competitor intelligence, market segmentation and trends to deliver optimizations. Increased measured brand awareness from 15% to over 90%.
• Oversaw 𝗲𝗻𝗱-𝘁𝗼-𝗲𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 strategy and innovates brand experiences to drive consumer engagement.

• 𝗜𝗚𝗡𝗜𝗧𝗘𝗗 𝗕𝗥𝗔𝗡𝗗 𝗖𝗔𝗣𝗔𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦 Delivered strategic marketing and brand expertise across client portfolios, including Kinder's Seasonings, Jackson Clothing Company, and Epic Label Solutions. 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦 & 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦
• 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 strategy aligned with business goals to provide marketing expertise and brand direction to SMBs, including retail packaging, social media, and website engagement/usability.
• 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 strategy for breakthrough CPG launch into the organic product marketplace, including brand platform strategy, messaging, packaging redesign, and website creative.
• 𝗗𝗿𝗼𝘃𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗹𝗮𝘂𝗻𝗰𝗵 for a startup retail manufacturer, including brand development and positioning, brand logo creation, and social media brand content. 𝘄𝘄𝘄.𝗰𝗵𝗿𝗶𝘀𝗿𝗼𝗴𝗲𝗿𝘀𝗼𝗻𝗹𝗶𝗻𝗲.𝗰𝗼𝗺

Chico, CA, US

• 𝗧𝗥𝗔𝗡𝗦𝗙𝗢𝗥𝗠𝗘𝗗 𝗕𝗥𝗔𝗡𝗗𝗦 & 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗘 𝗢𝗣𝗘𝗥𝗔𝗧𝗜𝗢𝗡𝗦 Reporting to the CMO, built and streamlined commercial brand strategy for this $550M e-commerce startup. Refreshed and reintroduced the brand directly to Fortune 500 suppliers.
• Redefined the brand. Developed brand identity & persona. Defined the mission internally, promoted external activations across multiple sites. Supervised website U/X overhaul, mapping to brand redesign.
• Led internal creative team. Established creative operations, including briefings, social content calendars, and multi-point reviews. Defined creative best practices, including art, copy & content strategy.
• Oversaw agency implementation of brand standards (including voice and design) and production of national TV campaign, 360° digital campaigns, and photo shoots.
• Targeted promotions achieved over $60M in monthly sales; added an additional $12M in seasonal revenue by identifying and promoting annual sale opportunity. 𝘄𝘄𝘄.𝗰𝗵𝗿𝗶𝘀𝗿𝗼𝗴𝗲𝗿𝘀𝗼𝗻𝗹𝗶𝗻𝗲.𝗰𝗼𝗺

US

• 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗘 & 𝗕𝗥𝗔𝗡𝗗 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗧𝗥𝗔𝗡𝗦𝗙𝗢𝗥𝗠𝗘𝗗Oversaw brand advertising and marketing campaigns for multiple regional brands across broadcast, digital and visual mediums for the $40B grocery retailer. Managed $12.3M annual.
• Directed external agencies on corporate rebrand, investor presentations, and all consumer advertising.
• Developed price/value campaign; turned fresh consumer insights into a limited TV brand campaign, then scaled it into a 2-year, omnichannel campaign which increased sales $6.8M/week, the highest in 10 years.
• Integrated agency and creative operations for holiday campaign messaging to increase average holiday sales 2.5% per shopper while driving $7M in media savings.
• Launched “Just for U” loyalty program and shopping app, achieving 3.5M downloads and $210M in sales.
• Led Chevron Fuel Rewards partnership launch advertising, adding $350M in sales year one.

Framingham, Massachusetts, US

• 𝗕𝗥𝗔𝗡𝗗 𝗕𝗨𝗜𝗟𝗗𝗜𝗡𝗚 𝗙𝗢𝗥 𝗚𝗟𝗢𝗕𝗔𝗟 𝗔𝗨𝗗𝗜𝗘𝗡𝗖𝗘𝗦Launched and grew video capabilities for in-house creative agency. Partnered across the organization to create high-impact brand campaigns, online video, and DTC advertising..
• 𝐑𝐞𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞𝐝 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬; added video to photography campaigns, developed templates for brand video interviews, and achieved $600,000 savings in production costs.
• 𝐃𝐫𝐨𝐯𝐞 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 by 250% with “Better Sound Through Research” video campaign’s emotional product stories. Achieved over $220M in product launch sales with digital, print and video marketing.
• 𝐂𝐫𝐞𝐚𝐭𝐞𝐝 𝐜𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐞𝐝 𝐯𝐢𝐬𝐮𝐚𝐥 𝐝𝐢𝐬𝐩𝐥𝐚𝐲s for Target and Best Buy; translated into 19 languages for EMEA and APAC retailers worldwide.𝘄𝘄𝘄.𝗰𝗵𝗿𝗶𝘀𝗿𝗼𝗴𝗲𝗿𝘀𝗼𝗻𝗹𝗶𝗻𝗲.𝗰𝗼𝗺

Melbourne, Victoria, AU

• 𝐖𝐫𝐨𝐭𝐞, 𝐏𝐫𝐨𝐝𝐮𝐜𝐞𝐝 𝐚𝐧𝐝 𝐃𝐢𝐫𝐞𝐜𝐭𝐞𝐝 over 150 music videos for MCA, Sony Music, Warner Brothers, and Atlantic Records; for artists such as Trisha Yearwood, Don Henley, Vince Gill, Dixie Chicks, Billy Joe Shaver, and LeAnn.
• 𝗟𝗲𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 for clients such as Hunter Fans, Cook Medical, and the American Red Cross.