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As a design strategist, I'm energized by the opportunity to plan and architect an intuitive solution that meets the needs of customers. Solving complex problems for B2B allows me to apply systems thinking and design thinking to achieve desired outcomes in addition to providing a UX framework that scales into the future. I'm curious and enjoy connecting with people to learn, understand, and empathize as part of my iterative design process.My dedication to building thoughtful, memorable customer experiences continues to drive my personal growth and enhance my design and leadership skill set.
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Senior Principal Ux DesignerNutrien Jun 2019 - PresentSaskatoon, Saskatchewan, CaDesign and support the delivery of Nutrien's B2B sales tools for agronomic planning and recommendations.Work cross-functionally to audit and develop a holistic customer experience. Identify gaps, redundancies, and opportunities for enhancements. Apply systems thinking to propose scalable solutions for the business.Assist in the creation of user journey maps and service blueprints. Document flowcharts, user flow diagrams, and state diagrams to identify ways to distill complex systems into simple, intuitive flows. Design wireframes, storyboards, mockups, and high fidelity prototypes.Collaborate with product managers, engineers, designers and cross-functional stakeholders to understand requirements, conduct research, ideate, iterate, and validate design.Follow and contribute to the evolving design system to support Nutrien's commitment to user-friendly experiences.Prepare and lead workshops for stakeholders and product teams.Draft discovery interviews, concept tests, and usability studies to learn about the user's needs and validate the experience to reduce the risk of developing solutions that offer little to no value for our users.Mentor UX designers giving them support in skill development. -
Nutrien Academy Alp: Industry Innovation And LeadershipNutrien Aug 2022 - Aug 2023Saskatoon, Saskatchewan, CaAttend on-site tours and presentations to gain a deeper understanding of Nutrien's potash, nitrogen, phosphate, and retail business units. Engage in workshops. leadership training, and networking events to build business acumen and fluency.Collaborate with cohort to:• Prepare discovery scripts, conduct interviews, and synthesize findings to identify gaps and opportunities for Nutrien's global business.• Refine our problem statement and explore solutions to pitch to executive leadership team.• Prepare our pitch deck and practice the presentation with subject matter experts to gather feedback and iterate on the proposed solution.
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Owner, Creative Director & Product DesignerD Studio 21 Feb 2009 - Dec 2019Washougal, Wa, UsLead and execute user-centered design strategies to ensure the creation of satisfying digital experiences. Use an iterative process that includes research, development of personas/user stories, wireframes, user flows, and prototypes.Develop marketing campaigns and environmental design programs resulting in a 35% increase in meal plan sales and retention for Fortune 500 foodservice company. The contract includes a mix of B2B and B2C design services including retail brands and limited time offers.Generate a 23% increase in attendance for Oregon Private College Week from year two to year three. Develop brand messaging and design direct mail, print, social media, email marketing, and website tools to increase awareness and register attendees.Create an authentic brand experience for a multi-million dollar Washougal Waterfront Park and Trail revitalization project. Appeal to tourists and the local community by designing interpretive signs, kiosks, a wayfinding system, brochures, reports, and website.Provide creative leadership for WindCom’s global brand refresh. Work with marketing experts to complete a brand audit and successfully reposition their brand within the wind industry.Manage cross-functional teams including marketers, designers, developers, photographers, videographers, illustrators, copywriters, SEO/conversion experts, and developers.Responsible for client acquisition and business development processes to build a reputation for creative excellence.
Heather Jordan Skills
Heather Jordan Education Details
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Ohio Wesleyan UniversityGraphic Design And Marketing
Frequently Asked Questions about Heather Jordan
What company does Heather Jordan work for?
Heather Jordan works for Nutrien
What is Heather Jordan's role at the current company?
Heather Jordan's current role is Senior Principal UX Designer.
What is Heather Jordan's email address?
Heather Jordan's email address is jo****@****o21.com
What is Heather Jordan's direct phone number?
Heather Jordan's direct phone number is +136021*****
What schools did Heather Jordan attend?
Heather Jordan attended Ohio Wesleyan University.
What skills is Heather Jordan known for?
Heather Jordan has skills like Web Design, Corporate Identity, Creative Direction, Brand Development, Branding And Identity, Adobe Creative Suite, Marketing Strategy, Digital Marketing, Art Direction, Graphic Design, Integrated Marketing, Email Marketing.
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