Gethin Evans Email & Phone Number

London, Gb

Dublin, Dublin, Ie

London, Gb

- Strategy and P&L ownership for our sports betting, igaming and daily fantasy businesses in North America that reach 50M+ users every month - Pickswise - the largest sports betting affiliate in North America launched post PASPA - Fantasy Alarm - premium content platform for daily and seasonal fantasy sports - Media Partnerships - Long term partnerships with some of the leading consumer brands in North America including multiple properties from Advance Local & The Arena Group- Core part of the C-suite management team running Spotlight Sports Group alongside our private equity partners - Manage capital investments and costs aggressively to ensure we achieve investor targets for both growth and profitability - Building a highly inclusive culture that enables clear succession paths for team members- Responsible for business strategy & development plus M&A planning- Ownership of product development roadmap and resulting priority calls- Leader of change driving growth across the spectrum of our businesses from turnaround to start-up- Management of all forecasting, budgets and commercial partnerships with the world’s largest sportsbook and igaming operators including FanDuel, Draft Kings, bet365, Caesars and BetMGM

London, Gb

• B2C marketing leadership across Racing Post (UKI), MyRacing, FreeSuperTips, Pickswise (US & Canada), Fantasy Alarm (US) - record audiences through 2019, 2020 and 2021• Video publishing P&L owner – continuing to agree record partnerships and expanding our roster of pioneering video content• Elevation of B2B marketing operations to optimise product positioning, innovative inbound content and integration of account-based marketing• Deep knowledge of affiliate, subscriptions and content marketing strategy and execution for sports betting, seasonal and daily fantasy sports• Development of a leading in-house agency model specialising across the marketing spectrum from brand proposition through to technical SEO for our global brands • Management of a matrix marketing organisation of 45+ in the in the UK, Ireland & America• Conception of the first industry mapping of the global sports betting supplier landscape - ‘Bet Tech 2021’• Global agency owner (project based and retained)• In house development and implementation of new group value proposition and internal company values

London, Gb

• Digital marketing strategy owner (C-Level & Private Equity stakeholders)• Google Play Store app submission, Accelerated Mobile Pages (AMP), Google News approval• Search Engine Optimisation (SEO) strategy (keyword, speed, outbound campaigns driving follow backlinks) - Domain Authority up to 71 from 64• In house team running Google Ads (Universal App Campaigns to keyword pay-per-click) & Apple Search Ads• Strategic P&L owner for launch of video content strategy. Delivery of new shows and record B2B partnerships sales - What A Shout (bet365) and Racing Post Live (Betfair)• Paid and organic channel optimisation across facebook, Instagram, twitter, YouTube • Customer level, real time, automated cross channel CRM programming • Sector first Whatsapp broadcast / Facebook Messenger audience development• X-department digital transformation leadership across Pickswise, MyRacing, FreeSuperTips plus mergers and acquisition• Digital Subscriptions growth marketing - Racing Post Members' Club. (x2 @ £34.95 & £19.95 per month) direct & via iTunes• Development of automated customer level campaigns to acquire, up-sell, retain and reactivate subscribers (leveraging Google Analytics data)• Product development and user experience (UX) prioritisation• Acquisition - Modelling of Customer Acquisition Cost (CAC) and Lifetime Value (LTV) and monitoring of cohort analysis• Early life - real time early life behaviour triggers to extend tenure and engagement (Tableau dashboards)• Retention - share of wallet and churn prevention across native/web push, email, inbox, whatsapp, facebook/instagram and display networks• Marketing technology stack - Data Management Platform (DMP), Customer Data Platform (CDP), Demand Side Platform (DSP) management• Customer Relationship Management (CRM) tooling - Salesforce plus native third party tool integration improving automation and targeting across push, rich push, web push, native and web interstitial channels

Gibraltar, Gi

Proposition• Brand strategy, campaign planning and execution responsibility• Corporate and consumer PR strategy and campaigns• Brand ambassador strategy and recruitment • Agency recruitment and management - creative, sponsorship, design, PR, influencer, media planning including google and facebookPlanning• Sector positioning and territory localisation• End to end budgeting - ATL through to decay modelling• Branded video and native content planning and execution• Multi platform network media partnerships and pricing • Relationship management and planning with supporting internal teams and contractors• Customer journey owner, managing product development and UX prioritisation• Marketing tooling - audit, tool prioritisation and integrationExecution• Digital operations owner across planning, execution and reporting - prospecting through to churn• On and offline media selection, purchase, execution and attribution• SEO & ASO planning and execution • Television creative development and media planning• Video led content marketing strategy (owned & 3rd party platforms)• Influencer network strategy and execution• Paid and organic social media management - brand campaigning vs. direct response • Customer level, multi-channel CRM programming • Sponsorship valuation, purchase and activation • Consumer event planning and executionMarketing Insightso Acquisition -- CPA and lifetime value responsibilityo Early life -- modelling early life behaviour triggers to extend tenureo Retention -- share of wallet and churn prevention programming across push, email, email, facebook/instagram and display networks

Dublin, Ie

Proposition• Brand strategy, campaign planning and execution responsibility• Corporate and consumer PR strategy and campaigns• Marketing messaging hierarchy development across channels including television• Brand ambassador strategy and recruitment Planning• Branded video and native content planning and execution• Relationship management and planning with supporting internal teams • Customer journey owner, managing product development and UX prioritisation• Remote management of product teams in USA and EuropeExecution• Digital operations owner across planning, execution and reporting - prospecting through to churn• DCM / GTM / GA management experience• On and offline media selection, purchase and execution• Search and SEO operations• Addressable TV buys and network planning• Affiliate network strategy and execution• Paid and organic social media management - facebook, instagram & twitter• CRM programming including automated communications triggered at customer level• Conversion audit and optimisation• Sponsorship valuation, purchase and activation • Consumer event planning and executionMarketing Insights• C-level analysis brief owner across; o Acquisition -- marketing channel and acquisition cohorts o Early life -- identifying opportunities and drive incremental revenue and prioritised segmentation o Retention -- management of fluctuations against cohort expected value models

Dublin, Ie