Greg Macdonald Email and Phone Number
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Partnerships are critical for success and differentiation in programmatic advertising. At the same time, navigating a fast-changing landscape—marked by signal loss, supply path optimization, and consolidation—requires strategy and focus.With deep experience across the AdTech ecosystem, we help mid-size programmatic platforms and emerging commerce media networks achieve their business goals through partnerships. Our proven frameworks tackle these challenges head-on.Clients often face:❗️Getting caught in the day-to-day, leaving little time for long-term opportunities.❗️Uncertainty about how to position themselves to win or expand key partnerships.❗️Struggling to turn opportunistic partnerships into strategic, growing relationships.❗️Needing a fresh perspective to align product-market fit with business goals.❗️Wanting support to refine go-to-market strategies and ensure successful execution.We specialize in working with mid-size and emerging AdTech companies, leveraging deep experience working for and with the largest players in the industry to address these challenges.Clients turn to Chelsea Strategies to:✅ Win and expand platform partnerships with top-tier players like Amazon, Google, Microsoft, Trade Desk and Yahoo.✅ Build data-driven strategies that leverage market insights and a nuanced understanding of industry trends.✅ Maximize efficiency and profitability through operational excellence.✅ Coach and elevate leaders for long-term success.✅ Confidently navigate a fast-changing market environment.Our track record and proven frameworks empower clients to take the next step with confidence—and see results. If you’re facing hurdles or seeking growth, let’s connect!Ready to take the next step? Message me here or reach out at greg@chelseastrategies.com. Let’s explore how we can unlock your next big win! 🚀
Chelsea Strategies
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FounderChelsea Strategies Mar 2022 - PresentNew York, Ny, UsChelsea Strategies helps mid-size adtech platforms accelerate growth and strengthen partnerships with DSPs and brands. Our Market Intelligence offering leverages industry-leading data to deliver actionable insights that uncover demand opportunities, track spending trends, and optimize partner engagement. -
Limited PartnerFirstpartycapital Dec 2024 - PresentLondon, England, GbFirstPartyCapital is a sector-focused venture fund investing capital and expertise into fast-growth ad tech, martech and digital media startups globally. -
AdvisorSmrt Connect Feb 2024 - PresentLivingston, New Jersey, UsAdvising on strategic growth and new market opportunities. -
AdvisorVideoheroes May 2024 - PresentMadrid, EsAdvising on partnerships and strategic growth opportunities. -
Vice President, Marketplace PartnershipsYahoo For Business Sep 2021 - Jan 2022Sunnyvale, Ca, UsLed a team of 30, responsible for Yahoo Adtech’s supply and data partnerships. This portfolio of partners supports nearly every dollar Yahoo traded programmatically by enabling advertisers and publishers to achieve their scale and performance goals. -
Vice President, Marketplace PartnershipsVerizon Media Jan 2019 - Jan 2022New York, New York, UsLed a team of 30, responsible for Yahoo Adtech’s supply and data partnerships. This portfolio of partners supports nearly every dollar Yahoo traded programmatically by enabling advertisers and publishers to achieve their scale and performance goals. -
Vice President, Exchange PartnershipsVerizon Media Jun 2017 - Jan 2019New York, New York, UsLed Yahoo DSP's global supply partnerships team. -
Sr. Director, Programmatic SupplyYahoo Dec 2013 - Jun 2017Sunnyvale, Ca, Us -
Director, Display Marketplace SupplyYahoo Mar 2011 - Nov 2013Sunnyvale, Ca, Us -
Director, Advertising MarketplacesYahoo Dec 2005 - Mar 2011Sunnyvale, Ca, Us -
Associate Director, Corporate DevelopmentBell Mobility Mar 2004 - Nov 2005Montreal, Quebec, Ca -
Associate Director, Corporate CommunicationsBell Mobility Nov 2000 - Feb 2004Montreal, Quebec, Ca
Greg Macdonald Skills
Greg Macdonald Education Details
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University Of OttawaPolitical Science -
Stanford University Graduate School Of BusinessFinance And Accounting For The Non-Financial Executive
Frequently Asked Questions about Greg Macdonald
What company does Greg Macdonald work for?
Greg Macdonald works for Chelsea Strategies
What is Greg Macdonald's role at the current company?
Greg Macdonald's current role is Founder @ Chelsea Strategies an Inc. Power Partner | Empowering AdTech Success Through Partnerships & Insights.
What is Greg Macdonald's email address?
Greg Macdonald's email address is gr****@****dia.com
What is Greg Macdonald's direct phone number?
Greg Macdonald's direct phone number is +121234*****
What schools did Greg Macdonald attend?
Greg Macdonald attended University Of Ottawa, Stanford University Graduate School Of Business.
What skills is Greg Macdonald known for?
Greg Macdonald has skills like Ad Networks, Online Advertising, Strategic Partnerships, Digital Strategy, Digital Marketing, Digital Media, Display Advertising, Mobile Devices, Ad Exchanges, Analytics, Competitive Analysis, Corporate Development.
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