Greg Macdonald

Greg Macdonald Email and Phone Number

Founder @ Chelsea Strategies an Inc. Power Partner | Empowering AdTech Success Through Partnerships & Insights @ Chelsea Strategies
Greg Macdonald's Location
New York, New York, United States, United States
About Greg Macdonald

Partnerships are critical for success and differentiation in programmatic advertising. At the same time, navigating a fast-changing landscape—marked by signal loss, supply path optimization, and consolidation—requires strategy and focus.With deep experience across the AdTech ecosystem, we help mid-size programmatic platforms and emerging commerce media networks achieve their business goals through partnerships. Our proven frameworks tackle these challenges head-on.Clients often face:❗️Getting caught in the day-to-day, leaving little time for long-term opportunities.❗️Uncertainty about how to position themselves to win or expand key partnerships.❗️Struggling to turn opportunistic partnerships into strategic, growing relationships.❗️Needing a fresh perspective to align product-market fit with business goals.❗️Wanting support to refine go-to-market strategies and ensure successful execution.We specialize in working with mid-size and emerging AdTech companies, leveraging deep experience working for and with the largest players in the industry to address these challenges.Clients turn to Chelsea Strategies to:✅ Win and expand platform partnerships with top-tier players like Amazon, Google, Microsoft, Trade Desk and Yahoo.✅ Build data-driven strategies that leverage market insights and a nuanced understanding of industry trends.✅ Maximize efficiency and profitability through operational excellence.✅ Coach and elevate leaders for long-term success.✅ Confidently navigate a fast-changing market environment.Our track record and proven frameworks empower clients to take the next step with confidence—and see results. If you’re facing hurdles or seeking growth, let’s connect!Ready to take the next step? Message me here or reach out at greg@chelseastrategies.com. Let’s explore how we can unlock your next big win! 🚀

Greg Macdonald's Current Company Details
Chelsea Strategies

Chelsea Strategies

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Founder @ Chelsea Strategies an Inc. Power Partner | Empowering AdTech Success Through Partnerships & Insights
Greg Macdonald Work Experience Details
  • Chelsea Strategies
    Founder
    Chelsea Strategies Mar 2022 - Present
    New York, Ny, Us
    Chelsea Strategies helps mid-size adtech platforms accelerate growth and strengthen partnerships with DSPs and brands. Our Market Intelligence offering leverages industry-leading data to deliver actionable insights that uncover demand opportunities, track spending trends, and optimize partner engagement.
  • Firstpartycapital
    Limited Partner
    Firstpartycapital Dec 2024 - Present
    London, England, Gb
    FirstPartyCapital is a sector-focused venture fund investing capital and expertise into fast-growth ad tech, martech and digital media startups globally.
  • Smrt Connect
    Advisor
    Smrt Connect Feb 2024 - Present
    Livingston, New Jersey, Us
    Advising on strategic growth and new market opportunities.
  • Videoheroes
    Advisor
    Videoheroes May 2024 - Present
    Madrid, Es
    Advising on partnerships and strategic growth opportunities.
  • Yahoo For Business
    Vice President, Marketplace Partnerships
    Yahoo For Business Sep 2021 - Jan 2022
    Sunnyvale, Ca, Us
    Led a team of 30, responsible for Yahoo Adtech’s supply and data partnerships. This portfolio of partners supports nearly every dollar Yahoo traded programmatically by enabling advertisers and publishers to achieve their scale and performance goals.
  • Verizon Media
    Vice President, Marketplace Partnerships
    Verizon Media Jan 2019 - Jan 2022
    New York, New York, Us
    Led a team of 30, responsible for Yahoo Adtech’s supply and data partnerships. This portfolio of partners supports nearly every dollar Yahoo traded programmatically by enabling advertisers and publishers to achieve their scale and performance goals.
  • Verizon Media
    Vice President, Exchange Partnerships
    Verizon Media Jun 2017 - Jan 2019
    New York, New York, Us
    Led Yahoo DSP's global supply partnerships team.
  • Yahoo
    Sr. Director, Programmatic Supply
    Yahoo Dec 2013 - Jun 2017
    Sunnyvale, Ca, Us
  • Yahoo
    Director, Display Marketplace Supply
    Yahoo Mar 2011 - Nov 2013
    Sunnyvale, Ca, Us
  • Yahoo
    Director, Advertising Marketplaces
    Yahoo Dec 2005 - Mar 2011
    Sunnyvale, Ca, Us
  • Bell Mobility
    Associate Director, Corporate Development
    Bell Mobility Mar 2004 - Nov 2005
    Montreal, Quebec, Ca
  • Bell Mobility
    Associate Director, Corporate Communications
    Bell Mobility Nov 2000 - Feb 2004
    Montreal, Quebec, Ca

Greg Macdonald Skills

Ad Networks Online Advertising Strategic Partnerships Digital Strategy Digital Marketing Digital Media Display Advertising Mobile Devices Ad Exchanges Analytics Competitive Analysis Corporate Development Business Development Mergers And Acquisitions Mobile Advertising Corporate Communications Advertising Strategy Mobile Marketing Monetization Integrated Marketing Management Online Marketing Change Management Telecommunications Behavioral Targeting Leadership Business Integration Strategic Planning Programmatic Media Buying

Greg Macdonald Education Details

  • University Of Ottawa
    University Of Ottawa
    Political Science
  • Stanford University Graduate School Of Business
    Stanford University Graduate School Of Business
    Finance And Accounting For The Non-Financial Executive

Frequently Asked Questions about Greg Macdonald

What company does Greg Macdonald work for?

Greg Macdonald works for Chelsea Strategies

What is Greg Macdonald's role at the current company?

Greg Macdonald's current role is Founder @ Chelsea Strategies an Inc. Power Partner | Empowering AdTech Success Through Partnerships & Insights.

What is Greg Macdonald's email address?

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What is Greg Macdonald's direct phone number?

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What schools did Greg Macdonald attend?

Greg Macdonald attended University Of Ottawa, Stanford University Graduate School Of Business.

What skills is Greg Macdonald known for?

Greg Macdonald has skills like Ad Networks, Online Advertising, Strategic Partnerships, Digital Strategy, Digital Marketing, Digital Media, Display Advertising, Mobile Devices, Ad Exchanges, Analytics, Competitive Analysis, Corporate Development.

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