Seasoned marketing/advertising and communications authority and speaker who cut his teeth in newspaper publishing as a group publisher went on to start his own marketing and advertising company. Branched out in the '90's when offered a teaching position at a college level business development centre and has since been speaking to a wide variety of companies, associations, trade shows, entrepreneurs, advertising teams and sales based organizations.As a certified business counsellor and consultant sanctioned by APEC John mentors and has provided consulting to over 300 successful organizations, both industry leaders, up-and-coming powerhouses and entrepreneurs; from a wide range of industries. and small business ventures. He is focused on lecturing and teaching leadership teams, front line partners and sales and marketing teams on crucial strategies for creating remarkable customer experiences through effective communications and his Customer Loyalty Connections. His "get out of line" experiential marketing theories unravel how to create a brand legacy that customers want to reconnect with whenever possible and are willing to pay any price. Through the understanding of psychological buying habits and current experiential marketing and communication trends, John leads business leaders and front line teams to successful outcomes through understanding how to create advocates and evangelists through remarkable customer experiences. His goal is to enlighten as many organizations and individuals on the urgency of driving business by knowing what customers describe as "wow-able moments of truth".Specialties: Experiential marketing seminars/workshops for conferences and trade shows, Customer Loyalty Connections workshops/seminars for trade shows and conferences, Communications authority and keynote speaker. Trade show seminars and workshops, trade show keynote speaker, trade show sales authority, entreprenurial training in marketing, communications, customer experience, customer loyalty, sales, advertising, entrepreneurship.