CO.MINT Inc., a South Korean company, is a professional expert in Korea’s publishing and digital content industry offering its major services to the global publishing world - consulting, digital distribution and rights agency services with its specialty in licensing, edtech, e-books and audio. With a solid track record of business such as the release of the e-book and audiobooks of J.K. Rowling's Harry Potter series in Korea in 2016 and the launch of Storytel AB’s Korean audio service in 2019, CO.MINT Inc. has been actively expanding to promoting books from Korea to global by its new innovative digital service, MatchWHALE, which support two-folds key functions - distribution of Korean ebooks and audiobooks abroad for Korean diasporas and Korean language learners, and rights match-making and management between Korean rightsholder and foreign publishers - both based upon its Book DNA technology to enhance ‘optimal’ accuracy of search result, discoverability and accessibility.We, at CO.MINT Inc, believe in the power of Content, by Connecting dots of potential stakeholders around the globe in and out of Corea.

Massive content acquisition and licensing management of Korean language audiobooks in continuation of publishing function since consulting at CO.MINT • Professionally negotiated key terms and conditions and drafted the license agreement and content distribution agreement, to sign with Korean local publishers and authors, with successful signing record in tandem with annual licensing budget;• Thoroughly reported sales and royalty of audiobook sales to local publishers and authors; • Harmoniously built and managed the rapport with publishers, authors and governmental body and publishing association - KPIPA (Publication Industry Promotion Agency of Korea) and KPA (Korean Publishers Association) - to form a consensus of audiobook industry development and collaboration and support as industrial partners;• Publishing business review by Weekly and monthly analysis of audiobook consumption data, to evaluate the content performance for end-user intake and retention and gain trending information and the insight for content acquisition and licensing strategy • Additionally supported Global distribution team to make Korean language audiobooks available at the stores audiobookout other than Storytel app, to promote Korean IPs all around the world on behalf of local publishers and authorsVarious activities as audiobook expert by writing articles and lecturing at KPIPA • Monthly series of article about Korean audiobook market overview, legal and industrial issues and future development K-book trends, online magazine operated by KPIPA (April to June 2021) • Monthly series of article about the educational effect of audiobook with audiobook user’s awareness research at KPIPA (Sep to Dec 2021) • Five video lectures of KPIPA Audio Lan Line Special Lecture (오디오북 랜선 특강), to guide everything about audiobook from market trend, rights acquisition, production and distribution at KPIPA (Sep 2020) • Lecture of Audiobook production at KPIPA (May 2020)

CO.MINT is a digital content consulting firm since 2016 in publishing and education industry with its comprehensive networks in Korea and SE AsiaBusiness Consulting for Global Publisher and Service Firm as Business Development and Delivery Partner • consulted Storytel AB, a Swedish audiobook and ebook subscription service provider from Spring of 2018 to December 2019, to introduce Storytel into Korea, Japan and SE Asia market;Storytel AB is a Nasdaq-registered Swedish audiobook and ebook subscription service provider since its foundation in 2005- executed and pitched in-depth market research of Korea, Japan and SE Asia Market with potential stakeholder group from publisher, content aggregators, e-commerce service providers and audio production and talent management service provider- took the role of interim country manager for Storytel South Korea- executed comprehensive research across target country, market, industry and trend with potential stakeholder meeting arrangements in Japan and SE Asia- successfully licensed audiobook rights and led the audiobook productions • partnered with HarperCollins US and UK for Korea’s educational app market research for English learning contents and business strategy in March 2016Digital Content Business of Channel Sales, Marketing and Government Relations • initiated and succeeded in gov't fund of Ministry of Culture, Sports and Tourism for a 3-year R&D project at national level to propose Natural Language Processing (NLP) for Korean language eBooks for international exposure via global distribution network;• partnered with Pottermore from 2016 to 2018 as an exclusive marketing referral for Korea to successfully launch, promote and market Pottermore's ebook and audiobooks with success in sales and brand awareness to Korean readers;• launched and marketed eBooks from various foreign publishers - HarperCollins, Macmillan, O’Reilly and etc.

• took the role of interim country manager of Storytel South Korea;• executed comprehensive preparatory tasks and target missions for Storytel service launch in Korea on November 28th 2019 - from the set-up of Korean legal entity, hiring local talents for Korea team to content acquisition from audio aggregators and publishers in Korea

Global marketing and business development of digital forensic watermarking and content DRM • planned and executed the marketing activities to build and enhance MarkAny’s digital watermarking brand awareness from scratch – content writing and designing of solution brief, brochure, whitepapers, video clips, and emailing to the target audience • outreached and kept close communication with content providers and association including six major Hollywood studios, MPA (Motion Picture Association) for technology introduction webinar, demonstration and test of video forensic watermark,• gained a significant brand awareness and technology acknowledgement from content providers, to bring positive effect to sales in turn - Technology accreditation by three major Hollywood studios - In-bound inquiry rate increase by 250% (YoY, inquiry about solution quotation, solution partnership program)• created new channel of technical marketing as contributor to watermarking working group under global UHD Forum, by joinin forum's initiatives in building technical vocabulary list, guideline of watermark solution mplementation as best practice,• executed market research and analysis of market environment and competition, stakeholders for marketing & business development strategy• executed proactive pre-sales and business development activities ; - exhibited and attended at major IT show for business meetings and speech at conferences of * NAB, CDSA, BCA, IBC (watermark for moving pictures) * rapid (3D content protection) - executed cold calls to potential clients of government and enterprises across US, Europe and SE Asia for new overseas sales pipelines and strategic partnership with reseller and technology vendor for joint sales activity * three reseller agreements contracted (for Indonesia, Singapore, Vietnam) * one technical partner agreement (with the major DRM player company from France)

ODPF (Open Digital Publishing Forum) the Korea's counterpart of IDPF (International Digital Publishing Forum)• Coordinator of ePub PG (Project Group) for 2014 : Technology-and-standard updates and collect peer reviews : Follow up the other active working groups of IDPF's activities (Scrptible objects, EPub, Open Annotation) : Take the lead of studying and participation in building EDUPUB output profile for educational publishing industry standard (optimized convergence of IDPF's ePub 3.0 and IMS standards) : Share and feed Charters and Output profiles to industry colleagues to adopt as standard for interoperability• Lead of educational publishing industry standard conversation with EDUPUB baseline profile from 2013. • Researcher of EDUPUB Standardization project by KERIS in 2015.TTA (Telecommunications Technology Association)• ICT global standard expert in the area of EPUB, EDUPUB, Learning Analytics and Big Data from 04. 2015

Project management for educational content sourcing and publication for smart learning management system (LMS), 'Schoolbook' ;(i) set up and executed content acquisition strategy for educational content and system extension across UAE and MENA area,(ii) drafted the business proposal, submitted the business offer and led the business discussion with world-class educational publishers including Cambridge Univ. Press and Oxford Univ. Press , Houghton Mifflin Harcourt, Pearson and McGraw-Hill Education across HQ, branch offices either in Korea or UAE, and(iii) took the advisory role for leading the team to build the best UI and UX of smart learning system along with content sourcing - and - publication strategy.

Tech & business consult for Pearson's digital learning services from kindergarten to higher education, vocational training and assessment/ qualification areas• Execute educational market research around the SE and Korea regions and strategy planning for eBook and smart education.• Generate and engage conversation for the digital education business model (B2B and B2BC).• Establish pipelines and maintain business relationship.• Work closely with Pearson technology and customer for tech requirement and project manage to ensure on-time delivery of business model.• Localize international boiler plate for Pearson’s agreement and negotiate terms and conditions to close the contracts with vendors.• Work during sales cycle to ensure technology and customer considerations are included in proposals and costs and to deliver business development support when required.• Localize international boiler plate for Pearson’s agreement and negotiate terms and conditions to close the contracts with vendors.

Efficacy lead for Pearson’s Efficacy Study & Research • Developed and executed Pearson Efficacy case study of Pearson’s existing and brand-new learning services in collaboration of Efficacy team of Line of Business across Higher ed and Professional.• Gained regional evidence of delivering learner outcome as marketing purpose and service strategy planning for international deployment, especially for Asia countries -Korea, Indonesia, and Vietnam.• Conducted Korea's Efficacy study for HED (MasteringPhysics) and ELT (MyEnglishLab) products and coordinate communications between other regions and Efficacy team.• Led the Efficacy & Research agenda for Korea: researched and reviewed student's Learning outcome from Pearson digital products & service as well as business models.• Conducted case study and participated reporting process for (i) MasteringPhysics Efficacy study with 1,000 Korean users and (ii) International MyLab Efficacy study with 800 Korean learners.• Executed and participated Efficacy Framework and Efficacy Review over Business Partnership of Pearson ELT product as reviewer for Technology delivery area, to diagnose multiphasic elements and suggest action plan to normalize the learning service at customer’s environment.• Delivered Efficacy training for Korea teams as ‘add-on’ sales skill set for sales and promotion.

Managed the delivery of technology deployment projects at pre- and post- sales phase in Pearson's Venture Asia countries-Korea, Indonesia, Vietnam, Myanmar, Pakistan and Bangladesh- and work closely with the sales and business development.• Consulted digital content business partners to run Pearson’s tech and system security vetting process run by Pearson Technology Threat Protection Group for eBook/digital learning contents distribution.• Managed system integration between the vendor’s CMS and Pearson’s 3rd party eBook storage & fulfillment service provider, CoreSource.• Kept growing and sharing knowledge and understanding of Pearson digital learning products and services with teams in Venture Asia hub (Korea, Indonesia, Vietnam, etc).

* Project management of localizing Pearson's world class successful digital learning management platform, 'MyLab' series : Take the lead as media editor for localization and digital transformation of text book content (Pearson eText) and supplementary assets : Content acquisition and license agreement for digital textbook with local authors : Launched 8 course sites of 'MyLab|한국어' from Business and Economics disciplines in 2013 * Market research and business model development : Market survey over 700+ extensive number of college learners in three major metropolitan city areas of South Korea : Comprehensive market survey report composition and presentation : Business model development in conjunction with Sales team and system configuration to support business model for B2B and B2C market to get localized MyLab series and other digital platforms from Pearson technology to market. : Attend and exhibit at Korea's digital learning and publishing technology convergence conference 2013 to showcase Pearson's MyLab series* Tech consult and business model development for Pearson's PTG eBook : Take the lead of localization and digital transformation of translated PTG eBooks : Consult the business model for eBook distribution with online vendors : Consult vendors to run tech and system security vetting process

Digital business development• Manager at LWDigital (LWD) for digital book distribution to educational, consumer and library markets with global publisher’s digital learning resource, e- learning service platform/product.• Conducted intensive market/ product research and follow up for reporting digital market trends on monthly basis.• Business model consulting for digital contents transformation for foreign publishers by adoption of ePub3.0 digital publishing standard in preparation of Korea's digital textbook and learning.• Established and managed business relationship with foreign publishers and contents aggregators to acquire digital book contents and distribute into Korea.• Attended major international book fair’s annual conferences in London, NewYork and Frankfurt and digital education conference.• Drafted boilerplate and edit by agreed terms and conditions with local vendors and global publishers.• Conducted six month long legal investigation with local law firm to ensure global eBook distribution license valid on agency and reseller model.eBook delivery to local mobile carriers, e-reading devices, educational institutes, etc.• Set up business model for B2B, B2BC, and B2C with system implementation.• Managed the project of eBook distribution CMS development with (i) ONIX (ii) system integration among foreign publishers, LW digital CMS, and local vendor by APIs and (iii) security test on system and content protection software.Print book business• Executed rights (subsidiary rights) negotiation and licensing works with foreign major publishers.• Executed contract writing and review.• Attended sales meeting with foreign publishers at international book fairs.• Contributed to marketing and PR planning and cooperation for new title promotions.

Sales & marketing for Korea market• Executed sales and marketing of travel gears and knife to duty free shops and local high-end department stores.• Support imports trades functions with order fulfillment, delivery from US (TRG group for Travel gear)/ Switzerland (Knife) headquarter.

Coordinated legal and physical working conditions in Youngone factories to best fit for client's realization of corporate social responsibility.Presided client’s compliance audit meeting in overseas factories and follow-ups.• Reviewed client's agreement for CSR obligation and duties.• Pre-inspection and analysis of factory facilities and policies for laborers’ working environment.• Prepared and attended audit meeting and factory inspection with client’s auditor.• Reviewed and analyzed Vietnamese and Korean national labor law and regulation, Client’s code of conduct and ESH (Environment, Safety and Health) guideline.• Set up of the CAP (Corrective Action Plan) as follow up and post report of enactment and enforcement of in-factory rules and labor policies complying adequately with labor law and client’s recommendations.• Participated in Labor Institution's forum for business adaptation in S.E Asia with qualified labor conditioning.• Followed up labor market trend and policy via participation in the international CSR group.

Medical sales• Promoted sales of disposable catheter for cardio and neuro vascular treatment and ablation, and 3-D automated computer system for arrhythmia.• Established and managed customers – physicians, technicians, nurses, and administrative staffs - of over twenty number of general hospitals located in Seoul to Busan.• Executed daily calls for demonstrating products, sharing clinical data and hands-on experience and building close rapport.• conducted sales report on weekly and monthly basis for market update, performance evaluation, sales goal set-up.Sales management and marketing assistance• Participated in domestic medical fair and exhibition for consulting customers on medical products and services and promoted sales on-site by competent clinical data.• Edited the full version of clinical report into tabloid version for customer’s reference as tool for advanced and information valued sales activity.• Arranged invitation of foreign medical doctors to Korea’s teaching hospitals for clinical cooperation with Korean doctors.