Geumjoo (Fka. Beatrice Yongin) Lin Email & Phone Number

Incheon, South Korea

CO.MINT Inc., a South Korean company, is a professional expert in Korea’s publishing and digital content industry offering its major services to the global publishing world - consulting, digital distribution and rights agency services with its specialty in licensing, edtech, e-books and audio. With a solid track record of business such as the release of.

South Korea

• Massive content acquisition and licensing management of Korean language audiobooks in continuation of publishing function since consulting at CO.MINT
• Professionally negotiated key terms and conditions and drafted the license agreement and content distribution agreement, to sign with Korean local publishers and authors, with successful signing record in tandem with.
• Thoroughly reported sales and royalty of audiobook sales to local publishers and authors;
• Harmoniously built and managed the rapport with publishers, authors and governmental body and publishing association - KPIPA (Publication Industry Promotion Agency of Korea) and KPA (Korean Publishers Association) - to.
• Publishing business review by Weekly and monthly analysis of audiobook consumption data, to evaluate the content performance for end-user intake and retention and gain trending information and the insight for content.
• Additionally supported Global distribution team to make Korean language audiobooks available at the stores audiobookout other than Storytel app, to promote Korean IPs all around the world on behalf of local publishers.

Korea

• CO.MINT is a digital content consulting firm since 2016 in publishing and education industry with its comprehensive networks in Korea and SE AsiaBusiness Consulting for Global Publisher and Service Firm as Business.
• consulted Storytel AB, a Swedish audiobook and ebook subscription service provider from Spring of 2018 to December 2019, to introduce Storytel into Korea, Japan and SE Asia market;Storytel AB is a Nasdaq-registered.
• partnered with HarperCollins US and UK for Korea’s educational app market research for English learning contents and business strategy in March 2016Digital Content Business of Channel Sales, Marketing and Government.
• initiated and succeeded in gov't fund of Ministry of Culture, Sports and Tourism for a 3-year R&D project at national level to propose Natural Language Processing (NLP) for Korean language eBooks for international.
• partnered with Pottermore from 2016 to 2018 as an exclusive marketing referral for Korea to successfully launch, promote and market Pottermore's ebook and audiobooks with success in sales and brand awareness to Korean.
• launched and marketed eBooks from various foreign publishers - HarperCollins, Macmillan, O’Reilly and etc.

• took the role of interim country manager of Storytel South Korea;
• executed comprehensive preparatory tasks and target missions for Storytel service launch in Korea on November 28th 2019 - from the set-up of Korean legal entity, hiring local talents for Korea team to content.

Gangnam-gu, Seoul, Korea

Jung-gu, Seoul, Korea

• Global marketing and business development of digital forensic watermarking and content DRM
• planned and executed the marketing activities to build and enhance MarkAny’s digital watermarking brand awareness from scratch – content writing and designing of solution brief, brochure, whitepapers, video clips, and.
• outreached and kept close communication with content providers and association including six major Hollywood studios, MPA (Motion Picture Association) for technology introduction webinar, demonstration and test of.
• gained a significant brand awareness and technology acknowledgement from content providers, to bring positive effect to sales in turn - Technology accreditation by three major Hollywood studios - In-bound inquiry rate.
• created new channel of technical marketing as contributor to watermarking working group under global UHD Forum, by joinin forum's initiatives in building technical vocabulary list, guideline of watermark solution.
• executed market research and analysis of market environment and competition, stakeholders for marketing & business development strategy

Seoul, Korea

• ODPF (Open Digital Publishing Forum) the Korea's counterpart of IDPF (International Digital Publishing Forum)
• Coordinator of ePub PG (Project Group) for 2014: Technology-and-standard updates and collect peer reviews: Follow up the other active working groups of IDPF's activities (Scrptible objects, EPub, Open Annotation): Take.
• Lead of educational publishing industry standard conversation with EDUPUB baseline profile from 2013.
• Researcher of EDUPUB Standardization project by KERIS in 2015.TTA (Telecommunications Technology Association)
• ICT global standard expert in the area of EPUB, EDUPUB, Learning Analytics and Big Data from 04. 2015

Yeongdeungpo-gu, Seoul, Korea

Project management for educational content sourcing and publication for smart learning management system (LMS), 'Schoolbook';(i) set up and executed content acquisition strategy for educational content and system extension across UAE and MENA area,(ii) drafted the business proposal, submitted the business offer and led the business discussion with.

Jung-gu, Seoul, Korea

• Tech & business consult for Pearson's digital learning services from kindergarten to higher education, vocational training and assessment/ qualification areas
• Execute educational market research around the SE and Korea regions and strategy planning for eBook and smart education.
• Generate and engage conversation for the digital education business model (B2B and B2BC).
• Establish pipelines and maintain business relationship.
• Work closely with Pearson technology and customer for tech requirement and project manage to ensure on-time delivery of business model.
• Localize international boiler plate for Pearson’s agreement and negotiate terms and conditions to close the contracts with vendors.

Jung-gu, Seoul, Korea

• Efficacy lead for Pearson’s Efficacy Study & Research
• Developed and executed Pearson Efficacy case study of Pearson’s existing and brand-new learning services in collaboration of Efficacy team of Line of Business across Higher ed and Professional.
• Gained regional evidence of delivering learner outcome as marketing purpose and service strategy planning for international deployment, especially for Asia countries -Korea, Indonesia, and Vietnam.
• Conducted Korea's Efficacy study for HED (MasteringPhysics) and ELT (MyEnglishLab) products and coordinate communications between other regions and Efficacy team.
• Led the Efficacy & Research agenda for Korea: researched and reviewed student's Learning outcome from Pearson digital products & service as well as business models.
• Conducted case study and participated reporting process for (i) MasteringPhysics Efficacy study with 1,000 Korean users and (ii) International MyLab Efficacy study with 800 Korean learners.

Seoul

• Managed the delivery of technology deployment projects at pre- and post- sales phase in Pearson's Venture Asia countries-Korea, Indonesia, Vietnam, Myanmar, Pakistan and Bangladesh- and work closely with the sales and.
• Consulted digital content business partners to run Pearson’s tech and system security vetting process run by Pearson Technology Threat Protection Group for eBook/digital learning contents distribution.
• Managed system integration between the vendor’s CMS and Pearson’s 3rd party eBook storage & fulfillment service provider, CoreSource.
• Kept growing and sharing knowledge and understanding of Pearson digital learning products and services with teams in Venture Asia hub (Korea, Indonesia, Vietnam, etc).

Seoul

* Project management of localizing Pearson's world class successful digital learning management platform, 'MyLab' series: Take the lead as media editor for localization and digital transformation of text book content (Pearson eText) and supplementary assets: Content acquisition and license agreement for digital textbook with local authors: Launched 8.

Seoul

• Digital business development
• Manager at LWDigital (LWD) for digital book distribution to educational, consumer and library markets with global publisher’s digital learning resource, e- learning service platform/product.
• Conducted intensive market/ product research and follow up for reporting digital market trends on monthly basis.
• Business model consulting for digital contents transformation for foreign publishers by adoption of ePub3.0 digital publishing standard in preparation of Korea's digital textbook and learning.
• Established and managed business relationship with foreign publishers and contents aggregators to acquire digital book contents and distribute into Korea.
• Attended major international book fair’s annual conferences in London, NewYork and Frankfurt and digital education conference.

Seoul

• Sales & marketing for Korea market
• Executed sales and marketing of travel gears and knife to duty free shops and local high-end department stores.
• Support imports trades functions with order fulfillment, delivery from US (TRG group for Travel gear)/ Switzerland (Knife) headquarter.

Seoul, Korea

• Coordinated legal and physical working conditions in Youngone factories to best fit for client's realization of corporate social responsibility.Presided client’s compliance audit meeting in overseas factories and.
• Reviewed client's agreement for CSR obligation and duties.
• Pre-inspection and analysis of factory facilities and policies for laborers’ working environment.
• Prepared and attended audit meeting and factory inspection with client’s auditor.
• Reviewed and analyzed Vietnamese and Korean national labor law and regulation, Client’s code of conduct and ESH (Environment, Safety and Health) guideline.
• Set up of the CAP (Corrective Action Plan) as follow up and post report of enactment and enforcement of in-factory rules and labor policies complying adequately with labor law and client’s recommendations.

• Medical sales
• Promoted sales of disposable catheter for cardio and neuro vascular treatment and ablation, and 3-D automated computer system for arrhythmia.
• Established and managed customers – physicians, technicians, nurses, and administrative staffs - of over twenty number of general hospitals located in Seoul to Busan.
• Executed daily calls for demonstrating products, sharing clinical data and hands-on experience and building close rapport.
• conducted sales report on weekly and monthly basis for market update, performance evaluation, sales goal set-up.Sales management and marketing assistance
• Participated in domestic medical fair and exhibition for consulting customers on medical products and services and promoted sales on-site by competent clinical data.

Master'S Degree, International Law, Intellectual Property Law

Studying at Ewha Womans University the Graduate School of Law for ‘the future of copyright in the era of the 4th industrial revolution’ as.

Bachelor'S Degree, Law

Activities and Societies: LexKorea, Sanctus Choir, Argentine Tango Club

Highschool Diploma, English Language

Bachelor Of Computer Science, Computer Science

Certificate, Teaching English As A Second Or Foreign Language/Esl Language Instructor, A

Activities and Societies: Acted as captain of class to lead and support all class and individual activities Won an honor student award