- Develop initial ideas for each campaign, including the viral "Portee Brand Jiplak" campaign, which generated nearly 10M impressions across Indonesia.- Create key messages and campaign journeys for both internal (Portee's social media) and external channels (KOL, Buzzers, Media).- Supervising all content on Portee's social media platforms, particularly Instagram.

• Ideated for the product concept to be launched.• Created a product launch scheme.• Crafted captions for each social media post.• Conducted external marketing through key opinion leaders (KOL).

Responsible for handling 3 campaigns in a relatively short time1. Compiled storylines for each campaign, from the pre-teaser to the launch2. Boosted engagement on Instagram feed posts, starting from:- Likes = 146 like to 1792 like- Comment = 9 comment to 648 comment- Share = 4 share to 434 share- Save = 3 save to 187 save3. Organized a successful campaign strategy that sells products 4x the usual sales in one day in just a few hours

Getting a call to help HMNS to create a wonderful stories on their social media in "Indonesia Harumkan Paris" project.- Ideation of the concepts for executing event launching activities of the first HMNS's international perfumery product that successfully held on December 2021 in Jakarta, then to be presented in Paris on March 2022.- Producing copywriting based on the wonderful story the perfume industry has- Generating clear ideas and concepts in tandem with Graphic Designer & Art Director- Developed online event ideas "The 20 Days Challenge" with the marketing team to engage the social media audiences, were putting the awareness of the campaign by giving a daily reward.

MindTeam is a creative agency based in Padang, Sumatera Barat. An agency in Padang that helps you to take your marketing to a higher level.- Do a research on how the brand image in the eyes of the audience- Create a branding concept for clients