MTS is the leading telecommunications company in Eastern Europe with over 80M customers.– Developed a product strategy & transformed the product culture. This has helped us speed up the time to market (≈20%), boost NPS from 6 to 25, and increase product quality and team morale.– Hired & coached a team of product managers, designers, data analyst, and business analyst (8 people in total).– Integrated with the new search engine resulting in a 77% increase in orders from… Show more MTS is the leading telecommunications company in Eastern Europe with over 80M customers.– Developed a product strategy & transformed the product culture. This has helped us speed up the time to market (≈20%), boost NPS from 6 to 25, and increase product quality and team morale.– Hired & coached a team of product managers, designers, data analyst, and business analyst (8 people in total).– Integrated with the new search engine resulting in a 77% increase in orders from search.– Improved design of the shopping cart and checkout resulted in a 1-percentage-point increase in the conversion rate of completed orders.– Increased the conversion rate of created orders to paid orders by 20% through the implementation of a new payment system.– Simplified scenarios for issuing installments and loans resulting in a 59% approval increase. Show less

Beeline is the top 4 telecommunication company in Eastern Europe, with more than 47M customers.– Redesigned the major sections of the My Beeline app, a self-service application for B2C clients. Thanks to this, we increased the number of self-service operations from 70% to 85%, and boosted monthly active users from 5M to 8M users (33%).– Improved the SIM-card sales process, resulting in more than doubling online sales.– Redesigned a website for B2B clients. It helped to better… Show more Beeline is the top 4 telecommunication company in Eastern Europe, with more than 47M customers.– Redesigned the major sections of the My Beeline app, a self-service application for B2C clients. Thanks to this, we increased the number of self-service operations from 70% to 85%, and boosted monthly active users from 5M to 8M users (33%).– Improved the SIM-card sales process, resulting in more than doubling online sales.– Redesigned a website for B2B clients. It helped to better convey the value of the company's products, and build up from competitors.– Designed and implemented UI Kit and design systems for various areas (mobile products, landing pages). Show less

Mail.ru Group is one of the largest internet companies in Europe with approximately 150 million monthly users. We're responsible for three brands: Mail.ru, Mail.ru Group, and My.com. – Implemented new practices and frameworks such as Co-Design, Journey Mapping, Jobs-to-be- Done, etc. It helped product teams to understand better user needs & desires and boosted team collaboration.– Established, hired, and coached multiple designers and design teams.– Developed competency maps for… Show more Mail.ru Group is one of the largest internet companies in Europe with approximately 150 million monthly users. We're responsible for three brands: Mail.ru, Mail.ru Group, and My.com. – Implemented new practices and frameworks such as Co-Design, Journey Mapping, Jobs-to-be- Done, etc. It helped product teams to understand better user needs & desires and boosted team collaboration.– Established, hired, and coached multiple designers and design teams.– Developed competency maps for designers and design leads. This improves hiring process and made possible a systematic approach to the development of designers and the team.– Redesigned major parts of the internal application for employees.– Helped to re-brand and launch educational brands. Show less

Our work resulted in a significant improvement in design culture and processes. This allowed us to accelerate the implementation of initiatives and increase the quality of the products we released. As a result, the perception of the company among both users and potential candidates improved.– Redesigned 10 media products, and implemented new advertising formats, resulting in a better user experience, product metrics, and increased products revenue.– Created a design system for… Show more Our work resulted in a significant improvement in design culture and processes. This allowed us to accelerate the implementation of initiatives and increase the quality of the products we released. As a result, the perception of the company among both users and potential candidates improved.– Redesigned 10 media products, and implemented new advertising formats, resulting in a better user experience, product metrics, and increased products revenue.– Created a design system for products under the Mail.ru brand. It helped us to increase product development speed for at least 30%.– Helped to update and launch updated Mail.ru brand. Show less

– As a product designer, I participated in the redesign of several products, such as News, Sports, Movies, Cars, Hi-Tech, and Real Estate.– During the redesign phase, I collaborated actively with the management team, commercial department, and other stakeholders to modify and optimize the advertising inventory in order to improve the customer experience and financial results of the product.– I also participated in creating the first version of the design system for mobile versions of… Show more – As a product designer, I participated in the redesign of several products, such as News, Sports, Movies, Cars, Hi-Tech, and Real Estate.– During the redesign phase, I collaborated actively with the management team, commercial department, and other stakeholders to modify and optimize the advertising inventory in order to improve the customer experience and financial results of the product.– I also participated in creating the first version of the design system for mobile versions of the products, which was featured in an article in Smashing Magazine. Show less

TechnoTrack is an educational project for students and postgraduates of MIPT (Moscow Institute of Physics and Technology). The project was created by Mail.ru Group and the Center for IT Education Development at MIPT.– Prepared a course on user experience design, interfaces, and user research.– The course was attended by over 100 students and postgraduates.– In 2016, I received the "Teacher of the Year" award (based on students' votes).

As a user interface designer, I participated in projects for major Russian companies, including telecommunications operators, investment firms, media products, and others.

Together with the game design team, I developed the concept for the interface based on the game mechanics, and later created prototypes for all the interfaces that supported the gameplay mechanics and increased player engagement.