Gexz C. Email & Phone Number

Shanghai City, China

· Develop overall gaming strategy and roadmap to enable a sustainable and growing gaming business.· Drive NBA DTC (direct to consumer) initiative, develop membership and loyalty program to create fun and interactive experience for NBA fans across all business lines. · Support business development for new prospects and deal negotiation.· Manage top-level.

Shanghai

- Oversee the development and operation of SimCity Buildit China, lead the game development roadmap and liveops planning to China market.- Created and manage overall communication and cooperation process with developer in EA Helsinki Studio, host regular product and operation meetings with all parties.

Shanghai City, China

• Daily Management of Business Performance team, prioritize data analysis backlog for Candy Crush Franchises in China.
• Identified opportunities for growth with insightful analysis, collaborate with key stakeholders in Candy Stockholm team to drive new development initiatives with Shanghai Producer.
• Responsible for product optimization during soft launch, use AB test iteratively for new product feature.
• Gameplay & publishing analytics to optimize acquisition, engagement and monetization
• Bridge between game development team and management team, responsible for business forecast and participate in planning product roadmap.

Shanghai City, China

• Oversee operation in EA Mobile China Studio, participate in company strategy planning and execution, lead game producers in business planning and consolidate the full plan for greenlight process with US management team.
• Responsible to plan and track studio resource and budget, to ensure delivery of company operation goal.
• Involve in key mobile titles: Plants vs. Zombies 1 & 2, Plants vs. Zombies All Stars, Need For Speed, Heroes of Dragon Age, Sim City, as well as China licensing business: book publishing, apparel, toys etc.
• Manage Data Analyst team, responsible for integrity and accuracy of data across all studio projects, analyze operation data and make recommendation to optimize in regular operation report.

Shanghai City, China

• Member of management team, shared responsibility over growing revenue and achieving company KPI quarter by quarter. Managed business analysis and planning, revenue forecast and budgeting process.
• Responsible to host regular operation meeting with China, Japan, Korea and South East Asia Country Managers, analyze and consolidate operation report for PopCap APAC.
• Analyze business requirement from Country Managers to construct agreement structure with global legal and finance team for best interest of business opportunity.

• Responsible to launch Zuma Blitz (second social titles in PopCap) on Tencent’s PengYou (朋友网) and Qzone, key contact point to Tencent Product Team.
• Responsible for daily data monitoring and analysis, drive continuous improvement in user retention and monetization.
• Participate in product roadmap planning, prioritize development to maximize business impact.

• To conduct new game evaluation and propose product licensing plan, biggest achievement is licensed in 7Road’s (第七大道) DDTank (弹弹堂), generated significant revenue growth for the company.
• Assist VP of Product Development to develop product acquisition strategy, monitor market dynamic and analyze competitive products.
• Responsible to coordinate with developer on close beta issues, seek for solution toward commercial launch.
• Oversee QA activities for all products including FIFA Online 2, Granado Espada and Dragonica.
• Participate in Singapore Media Development Authority’s game developer investment project, responsible to evaluate developer’s proposal, provide recommendation to improve.

• To oversee game operation of 4 online games – RAN Online, Knight Online, O2Jam and Supreme Destiny.
• Responsible for new game integration including billing, customer service and analytic system.