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Tallinn, Harjumaa, EE

Tallinn, Harjumaa, EE

Main Responsibilities:------------------------ Omnichannel lead acquisition for the consumer credit industry: PPC, Affiliation, SEO/content, social media...- Remarketing (SMS/Email) according to customer profiles (segmentation)- Website conversion optimisation - Launching new markets and products- Marketing team management/recruitment- complete revamp of.

Tallinn, Harjumaa, EE

- Full funnel ownership from lead acquisition to onboarding and retention of self-served clients- Product development of both advertising (DSP) and Publisher monetisation platforms- Support, onboarding and retention of customers with a team of Customer Success Managers=> Drove 3-digit sales revenue increase when it had been stagnating for years before:DSP.

Tallinn, Harjumaa, EE

Building and scaling Adcash programmatic (real time bidding) ecosystem:- Programmatic business and product development from scratch becoming a major component of Adcash strategy, activity and business. From 0 to >50% of the company's revenue. Transition from an advertising network to a DSP giving SSP transparency.- B2B sales and integrations with DSPs.

Tallinn, Harjumaa, EE

- Ensuring Adcash ad operations are running smoothly and our ads and services are delivered consistently by ensuring efficient campaign validaiton and customer support- in charge of the anti-fraud team fighting traffic fraudsters (bots,cloaking, frames...) and payment issues- responsible for programmatic activities: develop and optimise RTB oprations and.

Tallinn, Harjumaa, EE

- build product vision and roadmap for each product unit- manage product and marketing teams: execute and deliver according the roadmap (inapp, self service, video...)- support product launches & client acquisition by launching & optimising digital campaigns- implement necessary tools (emailing, A/B test & optimisations...)- identify business opportunities.

- Created and managed a UK short term loans comparison site. - Contacting and negotiating deals with UK direct lenders- SEO optimisation, buying leads from 3rd party (pingtrees, adnetworks, Facebook, GoogleAds...) and reselling traffic to lenders- Drove revenue from deals with lenders (CPC mostly but also CPF) and Google Adsense- FCA licensed until 2020..

London, GB

- Tallinn digital team lead - Managing the online media operations for our existing clients (Hyundai, Fishpools, Peachy, Vitabiotics among others): search engine marketing (PPC, SEO), affiliates, web analytics...> fully managed Peachy PPC accounts (GoogleAds and BingAds): yearly budget of £557K. All metrics improved> took over Vitabiotics' affiliate.

- Manage Marketing Team - Manage and develop relationship with online marketers and affiliates (pingtrees, comparison sites, emailers...)- Prioritize tasks and communicate changes/updates to the team- Work and coordinate with other departments to implement web projects- Report marketing activity: obtain, analyse and monitor statistics so that they are in.

Villeneuve-d’Ascq, Hauts-de-France, FR

- Traffic acquisition from paid channels to www.nocibe.fr - Optimisation of online marketing campaigns (SEA, display, affiliation, SMO) and budgeting- Search Engine Optimization- Web Analytics (Xiti) and reporting

- Promotion of French gambling sites and development of affiliation revenues- Traffic acquisition via SEO: on-site and off-site optimization – netlinking: search for potential partners and link acquisition (exchange, content proposal, tools, purchase of links)- SMO: Launch and development of our social media pages. Forum infiltration.- Hiring and managing.

Villeneuve-d'Ascq, Hauts-de-France, FR

Managing one of the departments of the sports sport: stock, merchandising, promotion, sales, team management (planings, recruitment)

Master In Management, International Business

International Business