Guillaume Février Email & Phone Number

Tallinn, Harjumaa, Ee

Tallinn, Harjumaa, Ee

Main Responsibilities:------------------------ Omnichannel lead acquisition for the consumer credit industry: PPC, Affiliation, SEO/content, social media...- Remarketing (SMS/Email) according to customer profiles (segmentation)- Website conversion optimisation - Launching new markets and products- Marketing team management/recruitment- complete revamp of our BI capabilities (Tableau): re-define KPIs, accuracy of data and reporting, monitoring/alerts...- monitoring campaign performance and profitabilityResults:--------Since I took over the CMO role, we observed growth in all our markets YoY(main goal:profitability vs revenue):- ES (more mature and top country): +17% revenue / +30% profit- MX: +152% revenue / +520% profit- UA: +238% revenue / +590% profit- PL: +304% revenue / +1157% profit- CO: +4000% revenue / had never been profitable before- VN: launched in 2022- launched RO in 2023 and PH in 2024

Tallinn, Harjumaa, Ee

- Full funnel ownership from lead acquisition to onboarding and retention of self-served clients- Product development of both advertising (DSP) and Publisher monetisation platforms- Support, onboarding and retention of customers with a team of Customer Success Managers=> Drove 3-digit sales revenue increase when it had been stagnating for years before:DSP: +207% monthly revenue YoY / +29% active Advertisers / +139% avg. spendSSP: +189% monthly revenue after 6 months / +48% active Publishers / +100% avg. earnings

Tallinn, Harjumaa, Ee

Building and scaling Adcash programmatic (real time bidding) ecosystem:- Programmatic business and product development from scratch becoming a major component of Adcash strategy, activity and business. From 0 to >50% of the company's revenue. Transition from an advertising network to a DSP giving SSP transparency.- B2B sales and integrations with DSPs, SSPs and AdExchanges - OpenRTB protocol (display/inapp/native) and XML feeds connections to feed our DSP+ platform- Product development & automationNotable success:--------------------Started programmatic from complete scratch: idea to revenue generation. Built an efficient and small team, a scalable business by using standard protocols and a new profitable ''product''.

Tallinn, Harjumaa, Ee

- Ensuring Adcash ad operations are running smoothly and our ads and services are delivered consistently by ensuring efficient campaign validaiton and customer support- in charge of the anti-fraud team fighting traffic fraudsters (bots,cloaking, frames...) and payment issues- responsible for programmatic activities: develop and optimise RTB oprations and turnover (demand&supply) - Management of Data science team: predictive algorithm optimisations for our internal network and RTB activities

Tallinn, Harjumaa, Ee

- build product vision and roadmap for each product unit- manage product and marketing teams: execute and deliver according the roadmap (inapp, self service, video...)- support product launches & client acquisition by launching & optimising digital campaigns- implement necessary tools (emailing, A/B test & optimisations...)- identify business opportunities to support adcash growth

- Created and managed a UK short term loans comparison site. - Contacting and negotiating deals with UK direct lenders- SEO optimisation, buying leads from 3rd party (pingtrees, adnetworks, Facebook, GoogleAds...) and reselling traffic to lenders- Drove revenue from deals with lenders (CPC mostly but also CPF) and Google Adsense- FCA licensed until 2020. The new FCA regulation introduced in 2020 led to many lenders going bankrupt, consequently driving down the profitability of the website.

London, Gb

- Tallinn digital team lead - Managing the online media operations for our existing clients (Hyundai, Fishpools, Peachy, Vitabiotics among others): search engine marketing (PPC, SEO), affiliates, web analytics...> fully managed Peachy PPC accounts (GoogleAds and BingAds): yearly budget of £557K. All metrics improved> took over Vitabiotics' affiliate program in February 2014: +20% revenue YoY> Hyundai UK SEO recommendations: built keyword list, recommendations for dealers’ sites migratios, optimisation for multiple pages (family cars, city cars, SUV, Santa FE, newi10, fuell cell.,.). Led to substantial traffic increase ; ex for ''small cars'' attached.> Department for Work and Pensions UK: led the winning pitch for a PPC campaign in August 2013 for £15K. Was important to potentially open other ''government'' doors.> Fishpools: 1st SEO client won - £6-7K a month. We also managed their PPC account.- clients prospection, development of our offering, RFPs answeringKey clients: Hyundai, Vitabiotics, UK government, Peachy, Zoopla------------

- Manage Marketing Team - Manage and develop relationship with online marketers and affiliates (pingtrees, comparison sites, emailers...)- Prioritize tasks and communicate changes/updates to the team- Work and coordinate with other departments to implement web projects- Report marketing activity: obtain, analyse and monitor statistics so that they are in line with set objectives- Web analytics: using web stats to optimize conversion and optimize ergonomics- SEO: implementation of on-site and off-site (link building) SEO strategy- Search (PPC): running adwords campaigns with an external agency first and took over in-house.- Assist COO to develop and implement international marketing plansMain achievements:- Business development, >400% growth year on year at a stable CPA- Traffic - from 90 000 UV in April 2011 to 300 000 in April 2012- Redesigning the website (see attached screenshots): new homepage with optimised entry field (resulted in +10% conversions at this step), complete review of the registration process (resulted in 15% more full registrations). Creation of a mobile website.- Revamp and energize affiliate programme. From about 30 affiliates to more than 400. Reduced dependency on 2 affiliates/brokers ; now spread to about a dozen.- Affiliate portal fully reviewed: detailed stats and earnings added, implementation of different price models (single one in 2011) according to affiliates, automation of monthly payments to affiliates

Villeneuve-D’Ascq, Hauts-De-France, Fr

- Traffic acquisition from paid channels to www.nocibe.fr - Optimisation of online marketing campaigns (SEA, display, affiliation, SMO) and budgeting- Search Engine Optimization- Web Analytics (Xiti) and reporting

- Promotion of French gambling sites and development of affiliation revenues- Traffic acquisition via SEO: on-site and off-site optimization – netlinking: search for potential partners and link acquisition (exchange, content proposal, tools, purchase of links)- SMO: Launch and development of our social media pages. Forum infiltration.- Hiring and managing a team of 3 editors (2 freelances) to update the content of the sites- Coaching of new employees since March 2009: training and follow up of performances

Villeneuve-D'Ascq, Hauts-De-France, Fr

Managing one of the departments of the sports sport: stock, merchandising, promotion, sales, team management (planings, recruitment)

Master In Management, International Business

International Business