Greg Houle Email & Phone Number

Los Angeles Metropolitan Area

An experienced marketing and communications professional with a comprehensiveunderstanding of how to develop and implement strategic, multifaceted, goal-drivenmessaging. Extensive practical experience and a deep knowledge of a wide range oftraditional and modern marketing and communications strategies and tactics. Adiplomatic and highly efficient.

Directed strategic communications activities for the Advancement division, including fundraising and alumni and family engagement. Produced impact-focused content and collateral, including articles, donor appeals, social media, and a variety of communications for a range of constituents.➢ Wrote articles, produced newsletters, videos, annual reports.

Burbank, CA

Developed and led a strategic and multifaceted marketing and communication program for the university, including creating collateral, improving the website, and building a robust content marketing program designed to reinforce the university’s messaging and attract prospective students and donors.➢ Developed and launched a broad range of new strategies.

West Hollywood, CA

Stepped into a new role and adeptly managed the internal and external communications and marketing efforts for one of the nation’s top primary schools.➢ Developed and improved communication vehicles and produced multi-faceted content designed to appeal to various constituencies, including a quarterly magazine, newsletter, updated collateral, annual report.

Greater New York City Area

Oversee the entire communications and marketing programs for the SUNY College of Optometry, including both the college and its patient care facility the University Eye Center. This is a new position at the institution so I am responsible for developing and implementing a full-scope communications strategy with limited staffing and budget.

Developed and now manage worldwide English-language media relations for the university by establishing relationships with, and proactively pitching story ideas to the media. Collaborate with faculty members and administrators of the university to identify relevant and salient topics for media coverage and assist them in producing content for the.

Worked closely with authors and colleagues to successfully develop and implement a variety of multi-faceted promotional campaigns, including developing promotional materials and engaging in organized outreach to the media, event venues, and other outlets.Developed and wrote press releases, pitch letters, and other promotional copy and content designed to.

Managed the publicity operations of a major university press for North and South America. Conceptualized, developed, and implemented extensive promotional campaigns and succeeded at increasing the overall attention for the books published by the organization.Directly managed the duties of three employees and successfully utilized their strengths to the.

Led the marketing and publicity efforts for adult and young adult reference books by developing and implementing detailed marketing and publicity strategies for both new and established products.Wrote, edited, and directed the production of seasonal trade catalogs, brochures, advertisements, direct mail and other promotional pieces and created publicity.

Created and implemented publicity and marketing campaigns for general interest, non-fiction books. Effectively built the publicity department from the ground up and provided valuable insight and input as to the best ways to market and promote the books that the company published. Played a key role in the decision making process about which titles the.

Promoted and publicized both general interest and academic non-fiction books and gained valuable experience writing promotional content and pitching ideas and developing working relationships with members of the media.

Headed the promotional and marketing activities for a regional history museum, including writing a quarterly newsletter, press releases and other content as well as establishing contact with local media outlets.Created, updated and maintained the museum’s website. Including writing and creating new and original content and building viewership.Managed the.

Ma, History

Ba, History