Greg "Fish" Fischbein Email & Phone Number

Long Beach, Ca, Us

Long Beach, California, United States

Simplifying the complexities of team travel - www.Onwardgroups.com

Long Beach, California

Orange County, California Area

Anaheim

"It's all talk until you see Dime One."

Anaheim, Ca

Hired to realign U.S.-branch of international youth travel company from declining trade model to direct consumer model. Restructured team, set culture, and created roadmap to drive new brand positioning. Reintroduced company to market through analytics, targeted messaging, CRM, leveraged partnerships, and orchestrated social/digital media strategies. Set direction for integrated media, new business development, client relationship management, tactical planning, media channel development… Show more Hired to realign U.S.-branch of international youth travel company from declining trade model to direct consumer model. Restructured team, set culture, and created roadmap to drive new brand positioning. Reintroduced company to market through analytics, targeted messaging, CRM, leveraged partnerships, and orchestrated social/digital media strategies. Set direction for integrated media, new business development, client relationship management, tactical planning, media channel development, grassroots marketing, and multi-platform campaigns. Effectively shifted business from 65% trade-based to 65% direct consumer while maintaining fiscal integrity and generating profit five years running Show less

Aliso Viejo

Founded leading-edge database-driven marketing agency. Nurtured and secured a dedicated supply chain of international component suppliers around events, modeling/segmentation, wireless, web technology, and delivery. Seasoned expert in striking productive relationships with key decision makers and managing projects to achieve client goals within established budgets. Sold bulk of data assets in late 2007.

Torrance

Retained to reorganize and streamline the Special Tools and Electronic Systems departments. Revamped operational responsibilities, marketing literature, and database constructs while handling personnel selection, training, and implementation of new procedures. Integrated new technologies that increased efficiency of day-to-day operations.

San Francisco Bay Area

Recruited by leading national retailer of college textbooks to expand their business within the core college demographic. Formulated lifestyle-based presentation strategy to create an e-commerce B2C music site integrating rich media, recognized artists and actors, and influential writers. Developed concept, objectives, and product roadmap to build the division incorporating content, commerce, and monetization of proprietary characters. Devised national marketing plan using traditional… Show more Recruited by leading national retailer of college textbooks to expand their business within the core college demographic. Formulated lifestyle-based presentation strategy to create an e-commerce B2C music site integrating rich media, recognized artists and actors, and influential writers. Developed concept, objectives, and product roadmap to build the division incorporating content, commerce, and monetization of proprietary characters. Devised national marketing plan using traditional, viral, and guerilla mediums to generate traffic and advertisers. Show less

Santa Fe Springs

Founded the department, transforming a business plan into a headline-grabbing, revenue-generating branch. Optimized visibility, drove name recognition, and crafted brand identity through targeted entertainment vehicles critical to the demographic. Ground-floor development of the Vans Warped Tour. Established platform for the creative direction and attitude of product, catalog, and POP. Facilitated strategic alliances between motion picture studios, network TV, record labels, and Vans retail… Show more Founded the department, transforming a business plan into a headline-grabbing, revenue-generating branch. Optimized visibility, drove name recognition, and crafted brand identity through targeted entertainment vehicles critical to the demographic. Ground-floor development of the Vans Warped Tour. Established platform for the creative direction and attitude of product, catalog, and POP. Facilitated strategic alliances between motion picture studios, network TV, record labels, and Vans retail outlets to further cross-promotions, value-added exposure, product placement opportunities, and drive sales. Show less

Ba, Political Science

Activities and Societies: Beta Theta Pi - the standard bearer for "double-secret probation"

Education record