Giuliano Formilan Email & Phone Number

San Francisco, Ca, Us

Lead cross-functional marketing strategies across product, growth, and brand, driving member acquisition and retention. Leadership in go-to-market execution, customer journey optimization, and operational improvements has resulted in +100% MoM member growth and a 25% reduction in Member Support incidents.

Executive leader of Marketing and Member Support at a pre-seed SaaS AI startup. Led go-to-market efforts and strategic marketing initiatives, significantly growing both customer segments of the Direwolf marketplace by +150%. Through successful Alpha and Beta launches, we implemented integrated marketing and demand generation strategies informed by market and user research. These initiatives influenced product roadmap prioritization and features releases. Business pivoted to Greenlane in 2022 to achieve product-market fit faster.

San Francisco, Ca, Us

Product Marketing Lead at Lyft, overseeing the driver experience, GovTech, and mapping teams, while managing a team of three Product Marketers. Played a strategic role in enhancing the holistic driver experience, contributing to the 2025 Driver Vision, and driving key initiatives such as the H2 '22 Driver Foundational Research refresh and the relaunch of Lyft Shared Rides. Coached team through multiple go-to-market launches and feature releases.

Windsor, Ca

Co-founded Merkado a business solutions app to help micro merchants run their business more efficiently. Led marketing, finance, and operations, and co-owned product market fit modeling, financial planning, and roadmap prioritization. Payed a key role in shaping product strategy, user experience, and go-to-market plan, focusing on driving virality and organic growth for the Merkado app launch.

Windsor, Ca

Led a team of five across key areas including Product, Growth, Brand, Digital, PR and SEO. We successfully launched the refreshed AEDIT app with an integrated go-to-market strategy that achieved +45% MoM subscription growth and implemented lifecycle campaigns that significantly improved retention rates.

Windsor, Ca

Built and executed Product and Growth strategies for Bubbles a pre-seed SaaS startup. We grew Bubbles member base by +50% WoW through paid, organic, and viral growth loops, including a #1 Product of the Day launch on Product Hunt, resulting in a 426% user growth and nearly tenfold website traffic increase.

San Francisco, California, Us

Strategy owner for Getaround's Renters, Demand, and Drive With Uber programs. Led user research, go-to-market planning, and integrated marketing campaigns, driving key growth metrics. Efforts resulted in increased brand awareness, a 20% rise in bookings, and a 40% boost in utilization through targeted demand strategies and full-funnel optimizations.

San Francisco, California, Us

Contributed to the rebranding of the Zynga Poker franchise, the largest free-to-play poker game with +15 million monthly active users. Led product launches, achieved cost savings in CPI and CAC, and played a key role in the multiyear partnership with the World Poker Tour, driving user acquisition and engagement through integrated campaigns and social media strategies.

Chicago, Il, Us

Developed a comprehensive digital marketing strategy and led the creation of the PLS247.com website and PLS mobile app. Channel marketing ownership included acquisition, digital, lifecycle, and social media strategies to boost customer engagement and loyalty signups.

Chicago, Il, Us

Led integrated marketing strategy and campaign execution for the Sporting Goods, Fitness, and Toys businesses, driving bottom line revenue through omni-channel marketing strategies including TV, print, digital and CRM. Managed creative direction, agency relationships, and celebrity partnerships, including Sandra Lee, while also launching FitStudio, a customer engagement platform. Oversaw event marketing initiatives like the NYC Food and Wine Festival and the World’s Largest Bake Sale.

Chicago, Il, Us

Led core marketing campaigns in support of the Sporting Goods, Fitness and Toys partner brands, merchandising and marketing teams.

Des Plaines, Illinois, Us

Assisted in developing and executing traditional and digital marketing campaigns for a multi-million-dollar portfolio, including Nike, Kmart, Sears, and True Value. Managed omni-channel campaigns with a team of five, building strong relationships with key client decision-makers such as CMOs and Brand Directors.

Des Plaines, Illinois, Us

Buffalo Grove, Il, Us

Consulted with senior leadership on strategic planning, branding strategy, product launches, and creative development bolstering the company’s traditional and digital marketing activities. Designed a go-to-market campaign and content strategy for Xcluder, an innovative household and commercial pest-control product, launched through web and traditional channels.