Giuliano Formilan Email and Phone Number
Giuliano Formilan work email
- Valid
- Valid
Giuliano Formilan personal email
Giuliano Formilan phone numbers
Dynamic marketing leader with 16 years of marketing experience across corporate retail, financial services, and technology industries including mobility, freight, marketplace and SaaS products from pre-seed to Fortune 150.Giuliano's success in launching products, driving growth, and scaling brands is powered by a data-driven mindset, leveraging user insights and a deep understanding of customer needs.Areas of expertise include Competitive Intelligence and Analysis, Customer Journey Mapping and Insights, Market and User Research, Product & Brand Positioning, Narrative and Messaging, B2B and B2C Buyer Personas, Go-To-Market Strategy and Execution, Brand Strategy, Growth Hacking, Sales Strategy and Enablement, Integrated Marketing Campaigns, SaaS and Marketplace Growth, Scaling and Coaching teams.As a marketing generalist, Giuliano has both breadth and depth across all disciplines of marketing owning small to large marketing budgets and P&L's.
Greenlane
View- Website:
- greenlane.ai
- Employees:
- 7
-
Head Of Marketing, Growth And SupportGreenlaneSan Francisco, Ca, Us
-
Head Of Marketing, Operations & SupportGreenlane Mar 2023 - PresentLead cross-functional marketing strategies across product, growth, and brand, driving member acquisition and retention. Leadership in go-to-market execution, customer journey optimization, and operational improvements has resulted in +100% MoM member growth and a 25% reduction in Member Support incidents.
-
Head Of Marketing & SupportGreenlane Aug 2022 - Mar 2023Executive leader of Marketing and Member Support at a pre-seed SaaS AI startup. Led go-to-market efforts and strategic marketing initiatives, significantly growing both customer segments of the Direwolf marketplace by +150%. Through successful Alpha and Beta launches, we implemented integrated marketing and demand generation strategies informed by market and user research. These initiatives influenced product roadmap prioritization and features releases. Business pivoted to Greenlane in 2022 to achieve product-market fit faster.
-
Group Product Marketing ManagerLyft Mar 2022 - Aug 2022San Francisco, Ca, UsProduct Marketing Lead at Lyft, overseeing the driver experience, GovTech, and mapping teams, while managing a team of three Product Marketers. Played a strategic role in enhancing the holistic driver experience, contributing to the 2025 Driver Vision, and driving key initiatives such as the H2 '22 Driver Foundational Research refresh and the relaunch of Lyft Shared Rides. Coached team through multiple go-to-market launches and feature releases. -
Co-Founder/Advisor - MerkadoIndependent Consultant Nov 2020 - Apr 2022Windsor, CaCo-founded Merkado a business solutions app to help micro merchants run their business more efficiently. Led marketing, finance, and operations, and co-owned product market fit modeling, financial planning, and roadmap prioritization. Payed a key role in shaping product strategy, user experience, and go-to-market plan, focusing on driving virality and organic growth for the Merkado app launch. -
Marketing & Customer Experience Consultant - AeditIndependent Consultant Mar 2021 - Mar 2022Windsor, CaLed a team of five across key areas including Product, Growth, Brand, Digital, PR and SEO. We successfully launched the refreshed AEDIT app with an integrated go-to-market strategy that achieved +45% MoM subscription growth and implemented lifecycle campaigns that significantly improved retention rates.
-
Marketing Advisor - BubblesIndependent Consultant Aug 2020 - Nov 2020Windsor, CaBuilt and executed Product and Growth strategies for Bubbles a pre-seed SaaS startup. We grew Bubbles member base by +50% WoW through paid, organic, and viral growth loops, including a #1 Product of the Day launch on Product Hunt, resulting in a 426% user growth and nearly tenfold website traffic increase.
-
Senior Product Marketing ManagerGetaround Oct 2019 - Feb 2020San Francisco, California, UsStrategy owner for Getaround's Renters, Demand, and Drive With Uber programs. Led user research, go-to-market planning, and integrated marketing campaigns, driving key growth metrics. Efforts resulted in increased brand awareness, a 20% rise in bookings, and a 40% boost in utilization through targeted demand strategies and full-funnel optimizations. -
Social Media & Product Marketing ManagerZynga Oct 2017 - Oct 2019San Francisco, California, UsContributed to the rebranding of the Zynga Poker franchise, the largest free-to-play poker game with +15 million monthly active users. Led product launches, achieved cost savings in CPI and CAC, and played a key role in the multiyear partnership with the World Poker Tour, driving user acquisition and engagement through integrated campaigns and social media strategies. -
Digital Marketing ManagerPls Financial Services Feb 2015 - Oct 2017Chicago, Il, UsDeveloped a comprehensive digital marketing strategy and led the creation of the PLS247.com website and PLS mobile app. Channel marketing ownership included acquisition, digital, lifecycle, and social media strategies to boost customer engagement and loyalty signups. -
Marketing ManagerSears Holdings Corporation Oct 2010 - Feb 2015Chicago, Il, UsLed integrated marketing strategy and campaign execution for the Sporting Goods, Fitness, and Toys businesses, driving bottom line revenue through omni-channel marketing strategies including TV, print, digital and CRM. Managed creative direction, agency relationships, and celebrity partnerships, including Sandra Lee, while also launching FitStudio, a customer engagement platform. Oversaw event marketing initiatives like the NYC Food and Wine Festival and the World’s Largest Bake Sale. -
Program ManagerSears Holdings Corporation Oct 2010 - Oct 2011Chicago, Il, UsLed core marketing campaigns in support of the Sporting Goods, Fitness and Toys partner brands, merchandising and marketing teams.
-
Advertising Account ExecutiveSchawk Jul 2009 - Oct 2010Des Plaines, Illinois, UsAssisted in developing and executing traditional and digital marketing campaigns for a multi-million-dollar portfolio, including Nike, Kmart, Sears, and True Value. Managed omni-channel campaigns with a team of five, building strong relationships with key client decision-makers such as CMOs and Brand Directors. -
Advertising CoordinatorSchawk Oct 2008 - Jul 2009Des Plaines, Illinois, Us
-
Marketing ConsultantGlobal Material Technologies 2006 - 2009Buffalo Grove, Il, UsConsulted with senior leadership on strategic planning, branding strategy, product launches, and creative development bolstering the company’s traditional and digital marketing activities. Designed a go-to-market campaign and content strategy for Xcluder, an innovative household and commercial pest-control product, launched through web and traditional channels.
Giuliano Formilan Skills
Giuliano Formilan Education Details
-
Illinois State UniversityMarketing
Frequently Asked Questions about Giuliano Formilan
What company does Giuliano Formilan work for?
Giuliano Formilan works for Greenlane
What is Giuliano Formilan's role at the current company?
Giuliano Formilan's current role is Head of Marketing, Growth and Support.
What is Giuliano Formilan's email address?
Giuliano Formilan's email address is ju****@****ast.net
What is Giuliano Formilan's direct phone number?
Giuliano Formilan's direct phone number is +131249*****
What schools did Giuliano Formilan attend?
Giuliano Formilan attended Illinois State University.
What skills is Giuliano Formilan known for?
Giuliano Formilan has skills like Advertising, Marketing Strategy, Marketing, Integrated Marketing, Marketing Management, Digital Marketing, Social Media Marketing, Management, Leadership, Retail, Marketing Communications, Creative Direction.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial