Geoff Fowler Email and Phone Number
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Marketing professional with 12+ years’ experience in digital marketing, marketing strategy, loyalty, partnerships, and sponsorships.Marketing Strategy | Digital Marketing | Retention & Loyalty | Corporate Partnerships
Nomad Design Tackle
View- Website:
- nomadtackle.com
- Employees:
- 3
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Marketing Manager - AustraliaNomad Design TackleBrisbane, Qld, Au -
Global Digital Marketing ManagerNomad Design Tackle Sep 2022 - PresentBrisbane, Queensland, Australia• Manage the Digital Marketing Channels across Nomad Design Australia, International and USA including paid advertising across the Meta Suite, email marketing communications and web development and optimisation. • Develop the long-term digital strategy and set targets associated with growth across the AU, International and US business units. • Implement strategies to improve cross functional marketing activities across all digital channels including paid & organic. • Manage and… Show more • Manage the Digital Marketing Channels across Nomad Design Australia, International and USA including paid advertising across the Meta Suite, email marketing communications and web development and optimisation. • Develop the long-term digital strategy and set targets associated with growth across the AU, International and US business units. • Implement strategies to improve cross functional marketing activities across all digital channels including paid & organic. • Manage and motivate a team to ensure all marketing KPIs are exceeded and on time across the business. • Strategic budget management across all digital sales channels to ensure future growth and achieve maximum ROIs.US: https://www.nomadtackle.comAU/International: https://www.nomadtackle.com.au Show less -
Marketing Manager - DigitalSubway Jul 2021 - Jul 2022Brisbane, Queensland, Australia• Drive the digital arm of the Subway ANZ business including marketing campaigns and technical requirements. • Spearhead end-to-end app/web eCommerce development including UI/UX requirements to improve the digital experience. • Develop the long-term digital strategy and set targets associated with the Annual Operating Plan (AOP). • Implement strategies to improve cross functional marketing activities across all channels including digital, owned and offline. • Manage and motivate a team to… Show more • Drive the digital arm of the Subway ANZ business including marketing campaigns and technical requirements. • Spearhead end-to-end app/web eCommerce development including UI/UX requirements to improve the digital experience. • Develop the long-term digital strategy and set targets associated with the Annual Operating Plan (AOP). • Implement strategies to improve cross functional marketing activities across all channels including digital, owned and offline. • Manage and motivate a team to ensure all marketing KPIs are exceeded and on time across the ANZ business units. • Management of team execution across eDM, push notification, SMS, targeted online, mobile & web-based promotion to loyalty members. • Multi-million dollar budget management to plan and leverage sales channels growth and achieve maximum ROIs, plus constant optimisation. • Present to boards and senior management with regular updates of digital including results, performance, campaigns and ROIs. Show less -
Assistant Marketing Manager - Loyalty & DigitalSubway Apr 2018 - Jul 2021Brisbane, AustraliaDevelop and execute a full spectrum of loyalty marketing campaigns and programs through multiple national and local channels, including email, push notification, SMS, targeted online advertising, mobile & web-based advertising. Managing third parties/partners, ensuring that deliverables are on strategy, on time, and within budget. Asset development involving strategy and creative for CRM activities associated with eDMs, national rewards program and offers as well as national/local promotional… Show more Develop and execute a full spectrum of loyalty marketing campaigns and programs through multiple national and local channels, including email, push notification, SMS, targeted online advertising, mobile & web-based advertising. Managing third parties/partners, ensuring that deliverables are on strategy, on time, and within budget. Asset development involving strategy and creative for CRM activities associated with eDMs, national rewards program and offers as well as national/local promotional efforts. Analyse program performance, striving for market-leading loyalty program performance. Show less -
Partnerships CoordinatorRacq Sep 2015 - Apr 2018Brisbane, AustraliaResponsible for managing the extensive RACQ ticketing portfolio including key accounts with Event Cinemas, Village Roadshow Theme parks, Dreamworld, Australia Zoo plus a number of large scale ad hoc ticketing events; the Royal Queensland Show (Ekka), Gympie Muster and Airlie Beach Music Festival. Highly engaged account management and CRM, successful sourcing and acquiring of ticketing partnerships in new industry sectors, developing marketing campaigns to promote partner offers to members… Show more Responsible for managing the extensive RACQ ticketing portfolio including key accounts with Event Cinemas, Village Roadshow Theme parks, Dreamworld, Australia Zoo plus a number of large scale ad hoc ticketing events; the Royal Queensland Show (Ekka), Gympie Muster and Airlie Beach Music Festival. Highly engaged account management and CRM, successful sourcing and acquiring of ticketing partnerships in new industry sectors, developing marketing campaigns to promote partner offers to members, website development using CMS (sitecore) and building eNewsletter through Salesforce: Marketing Cloud and monitoring results through Exact Target. Show less -
Regional Retention & Loyalty CoordinatorRacq Apr 2012 - Sep 2015Brisbane, AustraliaWorking within a dynamic team to strengthen relationships and encourage high-level retention of the RACQ 1.7 million membership base. Responsible for enhancing the benefits of RACQ through large scale member engagement events, creating engaging marketing opportunities to drive retention, high school presentations to boost acquisitions and reinforce long-term benefits, media appearances as well as inspiring new business acquisitions throughout regional QLD. -
Project OfficerRacq Jun 2011 - May 2012Brisbane, AustraliaDelivered the RACQ free2go presentations to various Queensland high school students across South East Queensland to promote the benefits of being with Queendland's largest club. Professionally assisted with coordination and staffing of large scale acquisition events to promote the RACQ youth membership program including; Caravan & Camping Show, Orientations Weeks and Tertiary Studies Expos. Driving market research projects for program enhancements including the preparations of surveys… Show more Delivered the RACQ free2go presentations to various Queensland high school students across South East Queensland to promote the benefits of being with Queendland's largest club. Professionally assisted with coordination and staffing of large scale acquisition events to promote the RACQ youth membership program including; Caravan & Camping Show, Orientations Weeks and Tertiary Studies Expos. Driving market research projects for program enhancements including the preparations of surveys, telephone surveys, direct mailing and collating data in the RACQ CRM database. Show less -
Account Manager - Digital MediaReload Media Mar 2011 - May 2011Brisbane, AustraliaAccount Management in the digital media sector including liaising with internal and external stakeholders within the digital media industry, writing blogs, copywriting, detailed knowledge across SEO, SEM and SMM. Reload Media is a specialist digital marketing company integrating Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM). Across the board, we strive to achieve the best results we can for our clients and our many business partners. -
Account Executive - LondonEel Events Oct 2010 - Mar 2011London, United KingdomSuccessfully built on the existing client base and generated new business across a variety of market sectors and raised awareness of upcoming conferences within the Eastern European region. Tirelessly sourced new clients within the UK and Europe to enhance the database and encourage sales to maximize the ROI of conferences and events throughout Europe. Effectively manage optimum CRM practices through comprehensive database management while working closeley with the busy Sales, Production and… Show more Successfully built on the existing client base and generated new business across a variety of market sectors and raised awareness of upcoming conferences within the Eastern European region. Tirelessly sourced new clients within the UK and Europe to enhance the database and encourage sales to maximize the ROI of conferences and events throughout Europe. Effectively manage optimum CRM practices through comprehensive database management while working closeley with the busy Sales, Production and Marketing teams to deliver successful events and ensure all individual and team based targets are met. Show less -
Marketing Executive - LondonTrinity Media Services Jun 2010 - Aug 2010London, United KingdomPerformed lengthy field research on numerous outdoor advertising facilities throughout specific London boroughs to capture data on competitive activities and potential opportunities. Consistent Liaison with clients and business partners over the phone and face to face about various marketing opportunities to increase business and ROI of the advertising opportunities. Successfully developed the CRM database to maintain listings of all advertising opportunities and businesses using the OOO… Show more Performed lengthy field research on numerous outdoor advertising facilities throughout specific London boroughs to capture data on competitive activities and potential opportunities. Consistent Liaison with clients and business partners over the phone and face to face about various marketing opportunities to increase business and ROI of the advertising opportunities. Successfully developed the CRM database to maintain listings of all advertising opportunities and businesses using the OOO facilities while then presenting findings to the Managing Director through Powerpoint presentation and written reports. Show less
Geoff Fowler Skills
Geoff Fowler Education Details
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Business Administration And Management, General
Frequently Asked Questions about Geoff Fowler
What company does Geoff Fowler work for?
Geoff Fowler works for Nomad Design Tackle
What is Geoff Fowler's role at the current company?
Geoff Fowler's current role is Marketing Manager - Australia.
What is Geoff Fowler's email address?
Geoff Fowler's email address is ge****@****.com.au
What schools did Geoff Fowler attend?
Geoff Fowler attended Qut (Queensland University Of Technology), Tafe Queensland Brisbane.
What are some of Geoff Fowler's interests?
Geoff Fowler has interest in Travelling Events, Travellingevents, New Media/digital Media, Snowboarding, Marketing, Travelling, Cricket, Events, Squash, Tennis.
What skills is Geoff Fowler known for?
Geoff Fowler has skills like Market Research, Marketing, New Business Development, Digital Media, Crm, Event Management, Account Management, Social Media, Event Planning, Social Media Marketing, Seo, Integrated Marketing.
Who are Geoff Fowler's colleagues?
Geoff Fowler's colleagues are Emily Minton, Colin Linton.
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Geoff Fowler
Adelaide, Sa1pacificoptics.com -
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1expressway.com.au
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