Gabriela Fernandez Pasadores Email & Phone Number

Sant Antoni De Portmany, Ib, Es

Eivissa/Ibiza, Islas Baleares, España

Design, develop, and implement the annual marketing plan.Manage and administrate the annual budget.Establish KPIs for each objective and monitor the indicators.Design, negotiate, and manage the media plan for each market.Develop and execute an integrated online strategy through the annual online media plan alongwith the digital department.Coordinate, design, implement, and manage the social media plan and manage influencercampaigns.Coordinate with the MICE team for all promotional activities and materials for groups andweddings.Plan and coordinate the PR media plan.Develop and support high-quality marketing materials that align correctly with the overall brandstrategy in coordination with the internal marketing team.Work with the sales team, providing appropriate tools, materials, and presentations.Supervise and update the brand’s website content.Coordinate the annual newsletter calendar.Analyze and manage potential strategic partnerships, creating annual co-branding plans.Create, develop, and design shootings (lifestyle and product).Design, develop, and implement all outlet strategies and campaigns, aligned with each identity,including 5 restaurants and bars and 1 beauty salon/spa.

Assess brands and business owners to identify strengths & weakness of the brand or business.Analyze and set the appropriate goals and objectives based on the needs of the business-long and short term.Identify target audience and develop brand positioning.Establish actions to reach goals and objectives.Study the market conditions.Develop and implement strategies to launch a product/brand or business unit.Guide on determining pricing policies.Elaborate the communication plan.Advise on new partnerships and co-branding actions.

Sant Josep De Sa Talaia, Islas Baleares, España

Creation and print of menus and collateralsConduct compliance checks to ensure Corporate Identity guidelines are followed throughout the resort. Manage social media accounts.Creation of content and images for social media channels and handling of daily posting and community management. Development and execution of the advertising plan (local / national / international markets)Liaison with agencies (PR agencies, digital marketing agency, social media agency)Maintain and develop website content (content creation, SEO implementations)Ensure online profiles content is accurate (Google My Business, TripAdvisor, OTAs) Planning and handling of photo and video shootingsCollaborate with agency for blog content production, implement content on blog, create and distribute newsletter to database.Develop and execute PR strategy in collaboration with PR agencies Communicate news and updates internally.Maintain mobile app up to date with accurate content and images. Contribute to hotel Online Reputation by answering to positive guest reviews and surveys in a timely manner. Coordinate, arrange and handle press visits (site inspection and stays). Maintain hotel press kits up to date and share with enquiring media.Assist Director of Marketing & Communications in various Marketing activities, including but not limited to:SEO implementations on the websiteSEA activities: join the monthly calls with digital agencies and support in campaign creation Execution of the advertising plan: create and provide material to the media in due timeCommunicate news and updates with internal departments as well as creative agencies and suppliers where relevant. Keep up to date with the latest developments in the hotel including all activities, promotions, rates of the hotel.Assist with the creation of materials for Sardinia's pre-opening.

Gran Buenos Aires, Argentina

New business development and brand positioning. Long term branding strategies.Communication strategies and campaigns.Overall responsibility for brand management and corporate identity.Co-branding and partnerships with strategic scope.Develop and supervising social media and web strategies. Currently in the process of redesigning website in order to enhance traffic. Price and promotion planning.Planning and implementing promotional campaigns.Improve customer experience on/off.Oversee, plan and checking on budget.Promote products and services through public relations initiatives.Manage and improve on/off campaigns, measuring results.Event organization.Food & Beverages promotion alliances and actions.

Buenos Aires

Booking LatAm. Theatrical release date coordination in LatAm and material distribution.Control and follow up on Latam Marketing actions. New business development and brand positioning. Communication strategies.Co-branding and partnerships in Argentina.Organization and checking on other countries release campaigns.Supervising Social Media and web.Coordinate and organize the process of rating the content to be released with INCAA.Servicing of promotional and feature materials. In charge of the coordination and follow up of the deliveries of DCP’s for LatAm.Planning and checking of theatrical P&A for each LatAm release.

Manage and coordinate all marketing, advertising and promotional staff and activities.Develop and implement marketing plans and projects for new and existing products.Monitor, review and report on all marketing activity and results.Determine and manage the marketing budget.Deliver marketing activity within agreed budget.Liaison with media and advertising.Supervising Chile´s marketing department.

Organize Avant premieres, press breakfasts, private shows and events in all the theatres. Coordinate film festivals. Analyze & evaluate possible advertisement actions Manage & control advertisement actions. Coordinate advertising actions in all theatres.

Take placement tests to people interested in taking English courses. Offer information about different types of courses and schedules. Provide information and worked as proctor on international tests (TOEFL, TOIC, CFA). Provide information about in-company courses. Assistance to academic department. Assessment about scholarships. Control and pursue delinquent accounts. Customer service.

Collaborated with management team to improve customer satisfaction. Assistance with buys and budgets. Stock control.

Cash flow control. Reception of costumers.

Stock control. Staff training.

Answer phone and personal consults. Check in & out.

Interpreter Of Conferences In English & Spanish, Language Interpretation And Translation

Francés

Activities and Societies: French course Level 1 & 2 completedBasic language skills

Profesora De Ingles, Educacion

Certificate Of Proficiency, English

Certificate Of Competency, English

Certificate Of Proficiency, English

Licenciado En Comunicacion Audiovisual, Comunicacion

Certificate Of Competency, English