Ice Distribution is an EU-EFTA Commercial Distributor of Microsoft licenses in 100% ownership of Crayon Group.

Responsible for business analysis through all segments. Driving weekly forecasting meetings, assisting segment leads to understand their business through numbers and seasonality. Working closely with the Country Manager in analyzing the revenue numbers, split up after segments, price levels etc. Responsible for driving the academic environment in Iceland directly and through partners, focusing on Microsoft academic solutions. Responsible for building up a new device role, focusing on Microsoft devices in Iceland, working closely with partners and talking to our biggest customers.

Led the Microsoft cloud transition in Iceland. Going from greenfield to a million dollar business in two years. Led the second biggest Office 365 sale in Iceland and was a key player in the biggest sale. Pulling in resources as needed and informing the customer of their options. Introduced and trained the partner environment in Iceland to be able to sell Microsoft cloud solutions and to see where their opportunity is. Guest speaker at numerous conferences along with doing sales presentations for our biggest customers. Led a 26% growth in 3rd party Hosting in FY13. Worked closely with Microsoft Denmark in setting up Software Asset Management for Iceland,.