Gil Friend
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Gil Friend Email & Phone Number

Sustainability OG • Strategic ADVISOR / Board DIRECTOR / Ontological COACH • Helping World-Changers Change Worlds • 👉🏻Ask "Me" Anything 24/7 at delphi.ai/gfriend or text/call +1-254-739-6394 at Natural Logic, Inc.
Location: Berkeley, California, United States 23 work roles 6 schools
1 work email found @natlogic.com 4 phones found area 510 and 317 LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Work email g****@natlogic.com
Direct phone (510) ***-****
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Current company
Role
Sustainability OG • Strategic ADVISOR / Board DIRECTOR / Ontological COACH • Helping World-Changers Change Worlds • 👉🏻Ask "Me" Anything 24/7 at delphi.ai/gfriend or text/call +1-254-739-6394
Location
Berkeley, California, United States

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Gil Friend is listed as Sustainability OG • Strategic ADVISOR / Board DIRECTOR / Ontological COACH • Helping World-Changers Change Worlds • 👉🏻Ask "Me" Anything 24/7 at delphi.ai/gfriend or text/call +1-254-739-6394 at Natural Logic, Inc., based in Berkeley, California, United States. AeroLeads shows a work email signal at natlogic.com, phone signal with area code 510, 317, and a matched LinkedIn profile for Gil Friend.

Gil Friend previously worked as Executive / Entrepreneurial / Ontological Coach at Natural Logic, Inc. and Fractional CSO at Natural Logic, Inc.. Gil Friend studied at Pluralistic Networks.

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{first_initial}{last}@natlogic.com
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Profile bio

About Gil Friend

I help world-changers change worlds. How? I ADVISE companies, COACH leaders, and INSPIRE audiences about doing business as though we actually belong to the living world.In my 50+ years in "sustainability," I've danced between worlds—between edge & center, philosophical & pragmatic, speculative & concrete, poetry & prose, words & numbers, emotion & analysis—as an early and persistent advocate for the mysteriously elusive business case (and the inescapable moral case) for sustainability, regeneration, and justice.I've worked in business, government, and NGOs, guiding leaders of some of the world’s best organizations on their sustainability journeys. I serve as a scout to the future…and an emissary _from_ the future. (Details in my Experience section.)At my best I'm a translator, carrying interpretations from one world into another, opening doors to understanding, windows to possibility…a bumblebee, carrying pollen from flower to flower, from stamen to pistle, providing a link in the fulfillment of a potential, providing a provocation in the opening of a mutation. At my very best, with my mentor Buckminster Fuller, I'm a trimtab—the tiny rudder that turns the big rudder that turns the great ship (where the forces of resistance against moving the rudder directly are too great).I'm a lifelong social entrepreneur, business strategist, and systems ecologist, widely considered a founder of the sustainable business movement. I was named an inaugural member of Sustainability Hall of Fame (with Ray Anderson, Amory Lovins & Karl-Henrik Robert) by International Society of Sustainability Professionals, "one of the 10 most influential sustainability voices in America" by The Guardian, and one of the top 25 movers & shakers in cleantech.I'm author of The Truth About Green Business, The Green Business Field Guide, Declaration of Leadership for Sustainable Business, dozens of reports, and 100s of articles—including as sustainable business columnist for the Los Angeles Times Syndicate in the early '90s!—and coauthor/contributor to Being Strategic About Strategic Investment; Biofuels Development and Soil Productivity; Worldchanging: A User’s Guide to the 21st Century; Sustainable Enterprise Report; Sustainable Enterprise Fieldbook; Sustainable Food Systems; Stepping Stones.As I noted in 1991, "Nature's ecosystems have nearly 4 billion years of experience in the development of efficient, adaptive, resilient, and sustainable systems. Why should companies reinvent the wheel, when the R&D has already been done?"

Listed skills include Leadership, Visionary, Cleantech, Blue Ocean Strategy, and 46 others.

Current workplace

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Natural Logic, Inc.
Natural Logic, Inc.
Sustainability OG • Strategic ADVISOR / Board DIRECTOR / Ontological COACH • Helping World-Changers Change Worlds • 👉🏻Ask "Me" Anything 24/7 at delphi.ai/gfriend or text/call +1-254-739-6394
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23 roles · 55 years

Gil Friend work experience

A career timeline built from the work history available for this profile.

Executive / Entrepreneurial / Ontological Coach

Current

Berkeley, Ca, Us

A different kind of coaching…for a different kind of leader! "One of the best business investments I've made, ever!" according to a serial CEO client.For leaders and emerging leaders focused on climate, sustainability, regeneration, "ESG," and impact. A world that works. And the transformation of everything.If you want more impact – in your career, and in your life’s purpose – my confidential strategic coaching will help you clarify and advance both your company’s and your personal sustainability goals and move them into effective action. And do that with more power, presence, and peace of mind.

Jan 2012 - Present

Fractional Cso

Current

Berkeley, Ca, Us

If your company is between CSOs… Not sure it's ready for a CSO… Getting ready to hire a CSO… But needing experienced help now to design, advance, and/or manage its sustainability/regeneration/ESG/climate initiatives… Our new "Fractional Chief Sustainability Officer" (fCSO) service may be just what you need. We'll have a fuller description coming soon, but as a first step, check out this low-friction micro-consulting platform that lets you engage me for short, focused conversations and problem solving sessions—without proposals, contracts, or corporate approval processes https://www.intro.co/GilFriend

Oct 2023 - Present

Founder And Ceo

Current

Berkeley, Ca, Us

What might be possible…if you did business as though you actually belonged to the living world? What might be possible…if you could find the path to both real contribution AND massive value?Natural Logic helps courageous companies discover, create, and capture the strategic, economic, and brand value—disclosed by a rigorous, purpose-driven approach grounded in the 3.8 billion years of open-source R&D—offered to us as a gift of the living systems of Earth that undergird the global economy—and all we hold dear.Offerings include our Full Cycle Sustainability™ program and our f/CSO™ "fractional CSO" services. Please contact me directly to discuss details, and whether either (or both!) of these might be a bit for your company.Clients have included Avery-Dennison, Coca-Cola, Equal Exchange, HP, Levis, Odwalla, Steelcase, Sunpower, and many others.- The Global Head of Strategy for multi-billion company said the opportunity we identified represented "massive" value. "How massive?" we asked. He responded: "About as big as our total global revenue!"- A Fortune 500 manufacturing company declared that just one of eight breakout groups (in the first of three breakout rounds) generated three times their investment in our two-day Sustainability FrameWorkShop™ for 80 product managers and engineers. (Just one of eight. In the first of three rounds. Do the math.)- A city council that always voted 5-4 (except when they voted 4-5), approved our "environmental economy" strategy 9-0—and won the Governor's economic development award from a governor of the other party.

May 1999 - Present

Founder And Managing Director

Current
Critical Path Capital

Critical Path Capital is a cooperative holding company acquiring, transforming, up-valuing, and transitioning SMEs into ecologically-grounded, employee-owned, community-rooted companies—the picks and shovels of the next economy.™

Nov 2018 - Present

Host

Current
Living Between Worlds — A Conversation For Possibility

"New worlds don't just happen. We speak them into being…""Living Between Worlds—with Grace, Dignity and Power" is a monthly "conversation for possibility," now entering its fifth year. These began in early days of Covid pandemic, looking at the parallels and echoes of the Covid crisis and the climate crisis. I was struck by the similar curves, and the common call for speed, scope, and scale in our global response. Since then we've explored the many dimensions of the challenge of living — and living effectively — in what Gramsci called "the time of monsters," this weird interregnum when the old world is dying and a new world is waiting/struggling to be born."Who joins these conversations? Executives. Sustainability professionals. Investors. Activists. Entrepreneurs. Seekers. Up-and-comers. A poet or two. And you!"Because people are hungry for meaningful conversations that move worlds. Let’s have some!"Please join us on the third Wednesday of every month, 12:00-1:30pm Pacific time. Register here: https://bit.ly/LivingBetweenWorlds.Visit our video archives here: https://bit.ly/LivingBetweenWorldsArchive(And please "like" and subscribe")

Apr 2020 - Present

Global Keynote Speaker

Current
Many Clients In Many Countries

"Gil is one of the most thoughtful and creative thinkers I know in the area of sustainable business, and artfully bridges the scientific and technical sides the issue, the realities of the daily world of business and people and the systems in which they operate." - Joel Makower, Executive Chairman, GreenBizOptions include keynotes, interactive keynotes, executive and board briefings, workshops, conference moderation, and more. Please contact me directly to co-design the perfect program for your organiatinor event.Some examples of recent topics:- The problem with purpose- Leading in an Uncertain World- Why C_F_Os Should Take the Lead on Climate- The one thing sustainability people never talk about- The Mysteriously Elusive Sustainability Business Case- Why smart cities aren't so smart—and why living cities can be- The Structural Defects of Capital-ism—and What Every Reform Effort Is Missing- Doing Business—and Everything Else—As Though We Actually Belong to the Living World. And Each Other.

Apr 1973 - Present

Board Member

Current

Honolulu, Hi, Us

Premier energy storage and microgrid systems for homes, businesses, and communities around the world—with the fastest install time in the industry and "the safest battery chemistry out there."

Feb 2021 - Present

Board Of Directors

Current

Santa Rosa, California, Us

Inquiring Systems Inc, ISI, provides full service fiscal sponsorship services to not-for-profit organizations working in the Regenerative and Sustainability realms.

Sep 2010 - Present

Strategic Advisor

Current

London, Gb

Kora is creating a new financial instrument to fight climate change, globally by incentivizing sustainable behavior​

Nov 2018 - Present

Advocation Partner

Current
Reporting 3.0

The Mission of the Reporting 3.0 Platform is to help catalyze the trigger-function of reporting to spur the emergence of a regenerative and inclusive global economy. To achieve this transformation, Reporting 3.0 curates a collaborative, pre-competitive, neutral space where stakeholders from across the reporting spectrum gather to co-create the design needs and pilot new best practices for future-ready reporting.

Mar 2018 - Present

Chief Sustainability Officer

City Of Palo Alto

Charged to "develop a world class sustainability strategy for the city, and manage the activities that will lead Palo Alto be being the greenest city in America." I led the development of Palo Alto's first Sustainability and Climate Action Plan, including "80x30" greenhouse gas reduction goals (at 56.5% by the time I left), the toughest green building standards in the US, innovative "new mobility" initiatives, and more—and implementation plans to achieve them.

Dec 2013 - Nov 2018

Chairman

Open Data Registry

Startup supply chain intelligence company building information infrastructure to make transparent the impacts of all products on earth.

Apr 2010 - Nov 2012

Adjunct Faculty

San Francisco, Ca, Us

I taught in both the MBA program and the Executive Education program, and returned in early 2019 as Expert in Residence.

2004 - Dec 2010

Ally

Natural Capitalism Solutions
2007 - 2010 ~3 yrs

Co-Founder, Board Of Directtors

Sustainable Business Alliance
1998 - 2009 ~11 yrs

Faculty

Integral Sustainability

Co-developed and co-presented five-day immersive mind/body/spirit sustainability leadership training.

2006 - 2006

Board Of Directors

Suntrain
1995 - 1999 ~4 yrs

Board Of Directors

Institute For Global Communications

Founding board member of pioneering, pre-internet Internet company

1983 - 1990 ~7 yrs

Executive Director

Foundation For The Arts Of Peace

Social marketing company that produced and managed national direct response television campaigns for peace and national security issues.Incubator for PeaceNet and Institute for Global Communications, an early Internet company

1982 - 1987 ~5 yrs

Policy Analyst, California Office Of Appropriate Technology (Oat)

Office Of Planning And Research

Think-and-Do-Tank In the California Governor’s Office under Governor Jerry Brown.Sustainability strategy and policy. Sustainable agriculture policy. Community engagement and economic development. Publications included: Biofuels and Soil Productivity; Working Together—Self-reliance in California's Communities

1978 - 1981 ~3 yrs

Co-Founder, Co-Director

Institute For Local Self-Reliance

ILSR is a national research and advocacy organization that partners with allies across the country to build an American economy driven by local priorities and accountable to people and the planet.I focused on building our sustainable urban agriculture program, which included one of the first rooftop farms in the US (profiled in Mother Earth News), designing a 700 ton/day composting program for NYC's Hunt Point produce terminal, and publishing "Energy, Agriculture, and Neighborhood Food Systems" (co-authored with David Morris) and the "Urban Farmer" info-poster series (with Michel Connor).

1973 - 1976 ~3 yrs

Faculty

Buckminster Fuller'S World Game Workshop
1972 - 1973 ~1 yr
6 education records

Gil Friend education

Education record

Pluralistic Networks

Permaculture Design Certification

Bill Mollison

Ms, Systems Ecology (Ecosystem Management)

Antioch University

World Game Workshiop

Southern Illinois University, Carbondale

Ba, English

The City College Of New York

Education record

Bronx Hs Of Science
FAQ

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What company does Gil Friend work for?

Gil Friend works for Natural Logic, Inc..

What is Gil Friend's role at Natural Logic, Inc.?

Gil Friend is listed as Sustainability OG • Strategic ADVISOR / Board DIRECTOR / Ontological COACH • Helping World-Changers Change Worlds • 👉🏻Ask "Me" Anything 24/7 at delphi.ai/gfriend or text/call +1-254-739-6394 at Natural Logic, Inc..

What is Gil Friend's email address?

AeroLeads has found 1 work email signal at @natlogic.com for Gil Friend at Natural Logic, Inc..

What is Gil Friend's phone number?

AeroLeads has found 4 phone signal(s) with area code 510, 317 for Gil Friend at Natural Logic, Inc..

Where is Gil Friend based?

Gil Friend is based in Berkeley, California, United States while working with Natural Logic, Inc..

What companies has Gil Friend worked for?

Gil Friend has worked for Natural Logic, Inc., Critical Path Capital, Living Between Worlds — A Conversation For Possibility, Many Clients In Many Countries, and Blue Planet Energy.

How can I contact Gil Friend?

You can use AeroLeads to view verified contact signals for Gil Friend at Natural Logic, Inc., including work email, phone, and LinkedIn data when available.

What schools did Gil Friend attend?

Gil Friend studied at Pluralistic Networks.

What skills is Gil Friend known for?

Gil Friend is listed with skills including Leadership, Visionary, Cleantech, Blue Ocean Strategy, Consulting, Systems Theory, Green Building, and Public Speaking.

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