George Watson, Caap Email & Phone Number

Atlanta, Ga, Us

Global Remote / Available To Travel

Everyone writes, but not everyone understands what to communicate and how to do it most effectively. I am currently available on a project basis to compose and edit small communications like letters, short essays, presentations, and information pieces that require some insight, perspective and finesse. Fees are negotiable by the project or hour. Forty years of professional writing experience in marketing and pr provides me with a unique background for quickly understanding and elucidating the professional expression in writing of any communication need. If what you want to say is important, it's important enough to have a professional take a look at it.

Atlanta

I have a very particular set of skills. Skills acquired over a very long career. Principal among them is an ability to avoid the weeds of the crisis du jour, perceive relationships, connect dots, and elucidate perspectives not obvious to others. And as much as the truth is known, I am not afraid to speak it. Copy concept and content development for consumer and B to B communications. Over 30 years of consumer packaged goods and corporate communications experience applied to presentations, employee and consumer/client communications, and web/digital media content.

Greater Atlanta Area

Contingency and retained search for professionals experienced in Marketing, Advertising, Design, PR, Promotion, Interactive, Renewable Energy / Sustainability / Green Technology, and Proprietary / For-Profit Post-Secondary Education.Represents marketing and creative professionals for contract and freelance employment in Atlanta and throughout the Southeast. Familiar with visa sponsorship. Services include project and production management for marketing or corporate communication projects.Clients have included IBM, Digitas, Cartoon Network, Miller Zell, JWT/CET, Zyman Group, MarchFirst, AnswerThink, Carlson Marketing, Ryan Partnership and Education Corporation of America.

Hired for the 1995 start-up of the Atlanta office of the new Portfolio Division of MacTemps. Created a new business model to successfully engage senior creative professionals and clients in that market. Organized talent roster, managed staffing and executive placements. Developed significant incremental new business, achieving top performing office for both sales and profit, within year one; remained the #1 office within the Portfolio Division during three years of service. Resulted in the Atlanta Office moving from the #5 position to the #3 position within the MacTemps organization.

Toronto, Ontario

Founded and managed a full-service design communications consultancy providing CPG branding, packaging and promotion concepts, corporate identity, and communications in print and multimedia for HR, PR, marketing and advertising. Clients were an exclusive clientele of F500 companies across all business sectors. Served as principal business development resource, Copy Director, Art Director, Marketing and Consumer Research Consultant, Project Manager and Purchasing Manager for outside vendors and contractors. Clients included Nortel, Sasktel, Bell Canada, CIBC, Ernst & Young, KPMG, Imperial Oil, General Mills, Best Foods, Corporate Foods, Reckitt & Colman, Whitehall-Robins, Ontario Hydro, University of Toronto, York University, GE Capital, and Confederation Life.

Toronto Ontario

Guide, Managing Partner. Seasonal outdoor excursion company operating 3-day canoe trips into the Canadian wilderness.

Toronto, Canada

Media Research - Saatchi and Saatchi Canada; MetroMarket NewspapersMedia Buying - McCann Erickson; Ted BatesPackaged Goods Account Executive - Ted Bates / Warner-Lambert; Sr. Packaged Goods Account Executive - Cockfield, Brown / Canada Packers, Grocery Products Div; Brand Manager - Rowntree Macintosh - Bar Lines; Sr. Brand Manager - Hershey's Chocolate, Canada - Bar Lines

Caap, Advertising Agency Management, Marketing Communications

Activities and Societies: Packaged Goods Account Executive - Ted Bates / Warner-Lambert; Sr. Packaged Goods Account Executive - Cockfield.

Communicatons Theory

Activities and Societies: Concurrent with the CAAP course, completed 2 years towards a 3 year Canadian BA in Communications Theory at York.

Physics