Oversee all brand and product marketing efforts for Russell Athletic

Provide consulting to current Fashion and Lifestyle clients; functioning primarily in new business development while taking an advisory role for brand positioning and strategic marketing plans.

Directed brand marketing and Go-To-Market efforts for largest and most significant product segment, Converse All-Star.Developed, implemented, and evaluated Converse's largest and most successful product launch to date, the Chuck Taylor All-Star II in FY15.Initiated, planned and executed several successful advertising campaigns and product collaborations that increased brand awareness on a global scale.Informed and guided product development process, providing crucial consumer insights and data, delivering right product at right place during right time.Created long-term strategic marketing goals, driving Converse All-Star’s success through commitment to social-media and consumer engagement platforms.Managed and inspired staff of highly creative and motivated individuals, ensuring flawless execution of brand marketing programs.

Directed brand marketing efforts supporting Converse's largest and most significant region.Led marketing initiatives with key retail partners Journeys, Footlocker and Famous Footwear.Established the Converse Skateboarding and First String programs. Provided cross-functional leadership, ensuring consistent and impactful brand presence across marketing efforts in North America.

Led and developed strategic plans supporting music and the music community.Played integral role in the creation and launch of the Rubber Tracks recording studio in Brooklyn, NY.Created and executed global music activations that included Rubber Tracks Live, Get Out of the Garage, Gone to Governors Island, Tru til Def, and SxSW Death MatchFormed and nurtured key partnerships in music industry, authenticating and adding credibility to Converse music program.Created and developed brand’s digital platform supporting music, building massive global social media audience (Facebook 40M, Twitter 4M, Instagram 2M, Youtube 2M, TMBLR 1M).

Directed strategic brand and retail communication plans; ensured consistent integration across regions and retail partners.Oversaw brand communication investment plan, including development of strategic brand and media partnerships, digital marketing, non-traditional media and added-value merchandise programs.Received consideration for Ad Week’s prestigious “Advertiser of the Year Award” while winning 2 Gold Effies and 6 Cannes nominations.

Led the advertising process from strategy to execution for the following categories: Skateboarding/Action Sports, Nike Sportswear, Basketball and Strategic Retail Accounts (Foot Locker, Dick’s Sporting Goods, Finish Line and Footaction).Played integral role in the launch of Nike Sportswear, Nike SB and Nike 6.0, ultimately making Nike an established culturally relevant lifestyle brand.Supported North American sales team with strategic marketing plans for key retail accounts that helped Nike secure over 80% of the Basketball footwear market.