Gisela Garro Email and Phone Number

o Develop effective Marketing strategies through the trends and behavior of products that are in common with the competition.o Ensure the execution and deployment of strategic and tactical actions in ATL, BTL and digital media that seek to achieve the projected commercial goals for the product, based on its value proposition.o Manage the marketing budget assigned to each product according to the established strategic actions and ensure the generation of efficiencies in the monthly budget control.o Ensure the correct implementation of the Effective Financial brand in the EFE Group's retail formats: La Curacao, Tiendas EFE and Motocorp.o Make recommendations to consider in future campaigns in order to increase sales volume.

• Define the commercial and marketing strategies at each stage of the product life cycle; seeking maximum resource efficiency and adding value to the product.• Evaluation, development and implementation of new products including their operational implementation in coordination with the areas.• Search for new business opportunities by applying research and market studies coordinated with your stakeholders.• Preparation, coordination and control of the launch of commercial campaigns.• Manage the product portfolio ensuring its contribution to business profitability.• Monitor, evaluate product performance and report business results (committees,directories, group, others).

• Administer and manage the bank's active products.• Coordinate with the commercial or business areas the making of new product proposals, improvements to existing products, and / or various product campaigns.• Coordinate the preparation of benchmarking of the competition for prices, rates, fees, benefits, characteristics, requirements, commissions, expenses, terms, etc.• Track the products at your expense, evolution, balances, disbursements, desertion, etc.• Coordinate with the preparation and content of flyers, posters, banners of the products in charge.• Coordinate the publication of the information of each product in the Bank's product folder and WEB page.• Prepare the “General Briefs” and “Operational Briefs” for each product and campaign.• Preparation and control of the annual budget of each product.• Follow up on the development of the product or modification until the quality tests in which it must participate together with the user.• Control the tasks of the work schedules of the products in his charge.• Coordinate training to sales channels on product attributes and strategies for sale.• Support, coordinate and structure the products and their campaigns at the request of the business or commercial areas, and on their own initiative as a result of market research.• Identify products or services offered by local or foreign competition that have a good level of market acceptance and that can be rapidly developed.• Support the commercial areas in the fulfillment of their commercial goals of the products in charge.

• Responsible for category performance with daily reporting to senior management.• Design, propose and implement commercial actions to increase placementof the Consumer Credit Product in Elektra Stores.• Product development, process improvement, incentive campaigns, analysis andmanagement monitoring for commercial action taking.• Negotiations for advertising support and special prices with associated retail(Elektra stores).• Preparation, execution and periodic measurement of the annual marketing plan.• Analysis of customer and market information for decision making.

• Responsible for advertising campaigns and the Media Plan of the business unit nationwide.• Analysis of prices, margin and discount management.• Monitoring and analysis of Sell out, Sell in and stock of products.• Daily tracking of sales by store and monitoring of the performance of competitor actions.• Coordination with logistics areas and stores for stock control, sales, prices, costs and product information.• Preparation, execution and periodic measurement of the annual marketing plan.• Create and propose activities that encourage product rotation, as well as generate more traffic at the point of sale.• Creation of radio spots, peripherals, merchandising and promotional material.• Management of the fixed and variable remuneration of the sellers. Creation of incentives, bonuses, contests and internal campaigns to incentivize the FFVV.• Make periodic visits to stores nationwide to detect opportunities for improvement.• Carrying out presentations in committees and for store managers nationwide.• Analyze the profitability of promotions and campaigns in my category.• Preparation of reports and measurement of KPIs for management.

• Support in the elaboration of the Marketing plan and the making of Briefs in conjunction with the product management and marketing coordinator.• Negotiation with suppliers and printers for requests for P.O.P. material, Merchandising, Mailings and different advertising pieces.• Handling of requests and purchase orders, budgets and their follow-up.• Implement and supervise activations and advertising elements corresponding to BTL and ATL as in the 2012 CADE executives and Awards for the Micro-Entrepreneur Woman Contest that is held annually.• Permanent coordination with advertising agencies (TBWA, Y&R, CAUSA, PERISCOPIO) for the development of commercials for the Single Card and promotional pieces for the CrediScotia MasterCard Cards.• Create and enhance brand identity for the Single Card, MasterCard, and Presta products operated by Financiera CrediScotia.Pre and Professional Marketing Practices• Selected to participate in the project "V Prize for Microenterprise Women" as internal qualifying jury for the selection of the first 75 finalists nationwide.• Support with the dissemination, promotion and development of the project.• The objective of this award is to recognize the effort of the Peruvian micro-entrepreneur woman, as the founder of her own business and an important source of job creation.• Selected from the team to move up as marketing assistant, once the project is finished.

• Update the information on the company's services every day. Support the analysis for the implementation of new services.• Provide support and address customer complaints and recommendations.• Perform treasury work such as receiving invoices, settlement of deposits at the bank, etc.• Devise new services, verify their viability and coordinate their implementation.