Manage the creation and execution of marketing initiatives and campaigns for several regional and nationwide customers across various industries. Manage award-winning product line rollouts and installations. Managed large-scale, high-profile, and complex projects for key accounts, ensuring that goals and objectives of projects are accomplished within prescribed time frames and parameters, while on budget. Provided clearly defined project expectations, timely delivery of critical… Show more Manage the creation and execution of marketing initiatives and campaigns for several regional and nationwide customers across various industries. Manage award-winning product line rollouts and installations. Managed large-scale, high-profile, and complex projects for key accounts, ensuring that goals and objectives of projects are accomplished within prescribed time frames and parameters, while on budget. Provided clearly defined project expectations, timely delivery of critical milestones, and measurable project results.Established quantitative and qualitative measurement of benefits and means for tracking to enhance evaluation of project scope on the front end, and ensure project goals are reached on the back end.Managed the entire life cycle of internal and customer-facing projects from proof of concept, and scope definition to testing and production.Managed regional, national, and worldwide trade shows from concept to execution.Managed key accounts to identify and uncover advertising needs. Reviewed project proposals and plans to determine time frames, funding limitations, procedures for accomplishing projects, staffing requirements, and allotment of available resources to various phases of projects. Managed project leaders assigned to specific projects. Managed sub-contractors and their workforce. Managed third-party vendors. Assessed and trained personnel for promotion to cross-functional operations. Led regular stand-up meetings, events and continuous improvement projects with measurable goals. Show less

Managed high profile, complex projects designed to improve speed, quality, and control of business processes which in turn enhances customer satisfaction. Determined go-to-market strategies and positioning for product rollouts.Responsible for analyzing weekly reports and presenting the findings to higher management in meetings.Performed complete financial analysis using company financial documentation (i.e P&L and Balance Sheet). Led weekly meetings with department executives to… Show more Managed high profile, complex projects designed to improve speed, quality, and control of business processes which in turn enhances customer satisfaction. Determined go-to-market strategies and positioning for product rollouts.Responsible for analyzing weekly reports and presenting the findings to higher management in meetings.Performed complete financial analysis using company financial documentation (i.e P&L and Balance Sheet). Led weekly meetings with department executives to communicate project updates and review changes. Prepared project reports for management, clients, or others. Served as primary contact for contract programmers. Collaborated with cross-functional teams to define project deliverables, draft timelines and coordinate launches. Show less

Assisted with sales presentations, writing proposals and contracts. Conducted seminars with local business leaders on the benefits of online and new media marketing and advertising.Improved web presence through SEO, A/B Testing, successfully increasing overall website traffic by 35%.Utilized Google Analytics to gather and track website metrics. Monitored and analyzed sales trends on new product launches. Promoted new website via social media by developing content and… Show more Assisted with sales presentations, writing proposals and contracts. Conducted seminars with local business leaders on the benefits of online and new media marketing and advertising.Improved web presence through SEO, A/B Testing, successfully increasing overall website traffic by 35%.Utilized Google Analytics to gather and track website metrics. Monitored and analyzed sales trends on new product launches. Promoted new website via social media by developing content and awareness. Drove initiatives such as marketing performance reports, developed new scoring techniques, reporting a 15% marketing performance increase to management in less than 6 months. Conceptualized and identified KPIs to facilitate training of on-site teams. Boosted conversion rates by 18% by developing a new content strategy.Effectively oversaw all promotions for both sites, including creative and offer selection. Show less

Developed and implemented customer service training concepts and policies.Presented to senior and executive management monthly sales projections, post-mortem analysis, branding initiatives and product launches.Worked closely with online development team to research and design new online products and customer-driven contests.Designed sales and marketing collateral, and user documentation for print and online sales teams.Managed email sends and newsletters increasing brand… Show more Developed and implemented customer service training concepts and policies.Presented to senior and executive management monthly sales projections, post-mortem analysis, branding initiatives and product launches.Worked closely with online development team to research and design new online products and customer-driven contests.Designed sales and marketing collateral, and user documentation for print and online sales teams.Managed email sends and newsletters increasing brand awareness and client email database.Managed all aspects of the advertising, marketing, promotional activities for the online business including banner advertisements, email promotions and search engine via Google Ads and Yahoo.Developed and measured results of email blasts to in-house file to boost online sales. Show less

Project managed 50-60 promotions per year based on sales needs and marketing opportunities. Optimized user interface and database procedures by streamlining proprietary software.Promoted new site offerings to an email database of over 4,000 members resulting in new sales.Presented marketing plans, strategies & ROI of past promotions to business owners, V.P.s & other stake holders.Defined and maintained brand identity across all ads, websites and social media… Show more Project managed 50-60 promotions per year based on sales needs and marketing opportunities. Optimized user interface and database procedures by streamlining proprietary software.Promoted new site offerings to an email database of over 4,000 members resulting in new sales.Presented marketing plans, strategies & ROI of past promotions to business owners, V.P.s & other stake holders.Defined and maintained brand identity across all ads, websites and social media channels.Increased leads through PPC campaigns and online marketing strategies.Managed search engine optimization for all marketing web properties.Created instructional videos for new product rollouts. Show less

Directed Internet marketing and communication strategies to increase e-commerce sales, email signups, conversion rates, and user engagements. Created an official company page on Facebook to facilitate interaction with customers. Developed onsite body content, meta descriptions, and page titles in support of SEO strategies.Surpassed e-commerce sales goals more than 15% year over year by launching multichannel marketing campaigns utilizing e-mail, direct mail, social media, affiliate… Show more Directed Internet marketing and communication strategies to increase e-commerce sales, email signups, conversion rates, and user engagements. Created an official company page on Facebook to facilitate interaction with customers. Developed onsite body content, meta descriptions, and page titles in support of SEO strategies.Surpassed e-commerce sales goals more than 15% year over year by launching multichannel marketing campaigns utilizing e-mail, direct mail, social media, affiliate and search engine marketing. Directed comprehensive pay-per-click campaigns for various market segments resulting in a 125% ROI over two years. Redesigned company website to assist with corporate rebranding efforts. Wrote and edited marketing copy for e-mail, social media and affiliate advertisements.Supervised offer strategy for all consumer marketing initiatives involving third-party merchant offers.Wrote, organized and distributed press releases and communicated with the public relations team.Coordinated creative events and sponsorship opportunities to drive added revenue.Developed, tracked and improved landing pages. Gathered metrics on campaign and collateral material for search optimization. Established social media KPI metrics to determine the ROI of efforts.Increased online sign-up conversion from 7% to 21%. Developed and executed major Facebook, Twitter, YouTube and web campaigns within budget and scope of online objectives.Created various metrics-focused post-mortem and point of view documents that outline performance and key learnings. Show less