Greg Gerik, Esq. Email & Phone Number

Developing the next generation platform for fundraising and campaign management with a proven model that has successfully raised over $270M to date.

• Defined and quantified the launch of a $1B revenue opportunity for a Fortune 100 company including strategy, budget, market size and expected ROI.
• Increased sales revenue 20%+ through growth marketing workshops and implementation plans with various clients.
• Created a unified messaging and measurement structure for a Global Fortune 100 company across business units.
• Proven growth and revenue success records with current and past clients.
• Experience serving global clients with support from 500 Startups, Techstars and Texas Venture Labs
• Our clients serve the Insurance, Retail, Software, Travel, Entertainment and Technology industries.

London, England, GB

San Francisco, CA, US

• Led branding and revenue growth strategy for Sales.
• Developed content marketing strategies for customer lifecycle support.
• Created new branding based on persona and segmentation research for integrated marketing campaigns. New initiatives included email, set, marketing automation, events, podcasts and industry thought leadership.

Conway, Arkansas, US

• Creating new partnerships to improve the growth of our membership and Arkansas.
• Coordinating government initiatives to improve health, education and grow the Arkansas economy and opportunities across the state.
• Leading a content team to improve education, experiences and impact to Arkansas.
• Created a full integrated media platform for underwriters, sponsors and community development including web, mobile, broadcast and print media.
• Increased website performance by 160% yoy in the first 9 months.
• Launched a new mobile app garnering 20k downloads within 45 days with no marketing spend.

London, London City, GB

-Led Global Growth Marketing & Transformation for a growing security leader within the Shearwater Group-Designed integrated growth marketing capabilities including the installation of marketing automation (Hubspot, Marketo), website redesign (Drupal, Wordpress), new branding, launched a security podcast, increased social engagement and defined new MQLs and.

Austin, Texas, US

• Increased client retention by 50% to 85% and increased revenue from $4 million to $12 million in ARR
• Managed and developed strategic business partnerships with outside vendors and strategic customers for product marketing
• Led client business assessments and strategic development for clients, including Global Fortune 100 companies
• Developed and identified strategic business alignment for 3 customer tiers and appropriate support teams to meet budget, resource and product development opportunities leading to increased retention rates and higher.
• Served as lead strategic advisor for CPG and retail brands to ensure client success
• Served as lead strategy advisor for client retention and enhancement opportunities for all regions for over 5 million in business bookings.

St Paul, MN, US

• Served as the digital business leader for the Center of Excellence
• Developed the 3M Customer Engagement & Experience team
• Provided guidance and updates on best practices for best-in-class digital business strategy (B2B, B2C, B2G), tactics, vendors, activations, metrics, measurement and partnerships
• Led and supervised global teams on integrated digital programs including media, social integration, online, measurement and ecommerce (4 locally, 30+ globally)
• Increased ROI by 10-22% by integrating business tactics with ecommerce, online and social programs across the enterprise
• Designed, developed and maintained digital infrastructure to support marketing and executive dashboards, insights, and training Reported business results from online campaigns, ecommerce, e-mail, internal and external.

Toronto, ON, CA

• Developed social media certification requirements for Thomson Reuters and long-term focus for social media enhancements to CE&E operations.
• Coordinated social media monitoring with social media campaigns and information sharing processes in CE&E and marketing.
• Managed bloggers and developed the new Twitter Response Team (TRT) for CE&E.
• Developed the Inflow/Outflow social media communication model to integrate CE&E with Corporate Communications.
• Co-developed social media policies, procedures, brand integration, and training for CE&E
• Integrated customer support social media presence and collaborative market segment messaging.

Education record

B.A., Communications, Minor In Business

Bachelor'S Degree, Business/Corporate Communications