Developing the next generation platform for fundraising and campaign management with a proven model that has successfully raised over $270M to date.

•Defined and quantified the launch of a $1B revenue opportunity for a Fortune 100 company including strategy, budget, market size and expected ROI.•Increased sales revenue 20%+ through growth marketing workshops and implementation plans with various clients.•Created a unified messaging and measurement structure for a Global Fortune 100 company across business units.•Proven growth and revenue success records with current and past clients.•Experience serving global clients with support from 500 Startups, Techstars and Texas Venture Labs•Our clients serve the Insurance, Retail, Software, Travel, Entertainment and Technology industries.

• Led branding and revenue growth strategy for Sales.• Developed content marketing strategies for customer lifecycle support.• Created new branding based on persona and segmentation research for integrated marketing campaigns. New initiatives included email, set, marketing automation, events, podcasts and industry thought leadership.

•Creating new partnerships to improve the growth of our membership and Arkansas.•Coordinating government initiatives to improve health, education and grow the Arkansas economy and opportunities across the state.•Leading a content team to improve education, experiences and impact to Arkansas.•Created a full integrated media platform for underwriters, sponsors and community development including web, mobile, broadcast and print media.•Increased website performance by 160% yoy in the first 9 months.•Launched a new mobile app garnering 20k downloads within 45 days with no marketing spend.

-Led Global Growth Marketing & Transformation for a growing security leader within the Shearwater Group-Designed integrated growth marketing capabilities including the installation of marketing automation (Hubspot, Marketo), website redesign (Drupal, Wordpress), new branding, launched a security podcast, increased social engagement and defined new MQLs and SQLs for greater transparency, accountability and results.

• Increased client retention by 50% to 85% and increased revenue from $4 million to $12 million in ARR• Managed and developed strategic business partnerships with outside vendors and strategic customers for product marketing• Led client business assessments and strategic development for clients, including Global Fortune 100 companies• Developed and identified strategic business alignment for 3 customer tiers and appropriate support teams to meet budget, resource and product development opportunities leading to increased retention rates and higher MRR and ARR• Served as lead strategic advisor for CPG and retail brands to ensure client success• Served as lead strategy advisor for client retention and enhancement opportunities for all regions for over 5 million in business bookings.• Designed and evangelized digital infrastructure to support marketing and executive dashboards, analytics, insights, training, and social business integration with clients• Developed integrated measurement guides and ROI calculators for businesses to understand how social, online and other digital and commerce measurements work together to drive results• Sparked revenue by 50% in less than 9 months by focusing on addressing client retention, lowering cost of sale and identifying new incremental revenue opportunities• Developed customer advisory panels for customer insight integration in marketing and product development• Supervised marketing, customer success and services teams

• Served as the digital business leader for the Center of Excellence• Developed the 3M Customer Engagement & Experience team• Provided guidance and updates on best practices for best-in-class digital business strategy (B2B, B2C, B2G), tactics, vendors, activations, metrics, measurement and partnerships• Led and supervised global teams on integrated digital programs including media, social integration, online, measurement and ecommerce (4 locally, 30+ globally)• Increased ROI by 10-22% by integrating business tactics with ecommerce, online and social programs across the enterprise• Designed, developed and maintained digital infrastructure to support marketing and executive dashboards, insights, and training Reported business results from online campaigns, ecommerce, e-mail, internal and external media campaigns to executive leadership• Defined and determined appropriate measures and benchmarks for global metrics for executive KPIs• Led Project Pulse (30+ stakeholders) to develop real-time metrics and measurement regarding the 3M brand (digital online analytics and internal data warehouse initiative)• Developed internal communities for cultivating learning, best practices and digital certification among business units• Served as a strategy liaison to all 3M business units to provide guidance on activations, measuring success, social objectives and integrated business programs• Served as lead for Post-it™, Scotch™ and Nexcare™ • Leader for digital integration strategy for 3M.com/Innovation and specialized project activations for 3M Corporate 3M Golf Championship – I designed and built the first interactive PGA tournament, 1745 crowd sourced pictures and 20,000 actions taken on our program in 4 days 3M Nascar – Most successful 3M integrated digital program in 2012

•Developed social media certification requirements for Thomson Reuters and long-term focus for social media enhancements to CE&E operations.•Coordinated social media monitoring with social media campaigns and information sharing processes in CE&E and marketing.•Managed bloggers and developed the new Twitter Response Team (TRT) for CE&E.•Developed the Inflow/Outflow social media communication model to integrate CE&E with Corporate Communications .•Co-developed social media policies, procedures, brand integration, and training for CE&E•Integrated customer support social media presence and collaborative market segment messaging.•Advisor for multiple marketing groups with consumer print media and book sales, eCommerce, legal services, and core services, regarding social media campaigns and engagement.•Advisor for integration of marketing messaging with social media platforms in marketing, sales, and CE&E.•Developed marketing collateral for sales team regarding WestlawNext (new product).•Developed Wiki and online collateral for sales team.•Provided recommendations for sales team demonstrations of WestlawNext.