Gerson Garcia Email & Phone Number

Houston, Texas, United States

Developing and distributing short-form informative organic posts across various social channels, aimed at educating potential homebuyers on home-buying topics while aligning with Legend Homes' mission.Optimizing social media channels, achieving high engagement rates through analytics-driven strategies on popular industry trends.Leading the development and direction of Community Q&A videos with community sales professionals.Creating long-form community videos to drive traffic to the company website and YouTube platform, facilitating direct referrals.Engaging with potential homebuyers and existing homeowners across multiple social media channels, directing them to the appropriate contacts.Developing internal videos for employee on-boarding, company announcements, shareholder meetings, and employee training.Producing and distributing organic and paid brand awareness videos across various social media channels, achieving significant viewership.

New York City Metropolitan Area

Led the development and direction of 4 content segments. (Hardhat Stories, Tricks of the Trade, Rotational Program Spotlight series, and JRM Day in the Life of an EHS Worker.)Collaborated with the marketing manager to deliver marketing RFPs, including multimedia proposals, ensuring compliance with all requirements and timely delivery.Led the creation of multimedia proposals to bid for projects with desired clients such as Citadel LLC, JP Morgan, Latham & Watkins LLP, and Peloton HQ.Developed content that demonstrated company expertise/portfolio for Web, Social Media, Internal, (Employee onboarding, Awarded projects, Employee training content) External (Presentation decks, Proposals, Digital/Print/Video Brochures) Provide strategic support for crisis communications and issues management.

Partnered with copywriter in editing blog posts, newsletters, social media updates, and other marketing materials to promote the firm’s services and expertise.Spearheaded the managing and updating of the firm’s CRM system with information about current and potential clients, tracking interactions, and identifying opportunities for outreach or follow-up. Led the organization of legal conferences, continuing legal education (CLE) seminars, and client workshops, including coordinating with attorneys to prepare presentations and materials relevant to legal topics.