Experienced customer-centric leader with over 15 years of experience developing and executing B2C marketing strategies that drive customer acquisition, retention, and personalization. Proven ability to leverage first-party data across channels to optimize consumer engagement and deliver measurable business results. Skilled in refining cross-channel touchpoints, optimizing web experiences, and managing CRM journeys. Dedicated to fostering a collaborative environment that builds high-performance teams and achieves organizational success through enhanced customer experiences that drive growth.