Develop and execute global strategic marketing plans, built on a foundation of intentional brand management to drive growth in target markets, regions, and marquee product lines. Serve as an integral member of the Senior Leadership Team, including representation in quarterly business reviews, acquisitions, and global strategic visioning initiatives. Leverage market research and customer engagement to provide insight and directional guidance for the business and trusted advisorship to our client base. Foster cross-functional relationships with Engineering and Sales to align on business objectives and develop multi-channel demand/lead generation campaigns that clearly and consistently articulate customer value. Leverage marketing automation tools to develop, distribute, monitor, measure and analyze the effectiveness of marketing initiatives spanning all distribution channels and refine strategy as needed. Manage divisional trade show, social media, and web site presence to establish a sound thought leadership position and drive brand awareness in target markets, including SEO to increase search ranking and site traffic. Guide a team of marketing professionals and external service providers to deliver on time and within budget.In addition to primary responsibilities to the business, I also spent two years as part of a small team tasked with developing a vision and executing on a strategy to spin off a new business from our existing structure, building highly technical centrifuge equipment to enable the work of researchers in cell and gene therapy. This combined my background in Biology with my skills in market analysis and brand management to cultivate a new brand, capable of rapidly gaining traction in the market.

Drive awareness of the Academy to attract both prospective participants in the program and customers to invest in its graduates. Coordinate media relations to amplify print/online exposure, and prepare executive messaging for interviews and keynote addresses. Plan and execute key events, including coordination with government and civic organizations invested in veterans’ causes, as well as cultivating relationships with those who enable and extend program viability. Foster student engagement, with the intent to nurture success and celebrate accomplishment.About the AcademyThe Academy of Advanced Manufacturing trains military veterans for careers in highly technical roles. Expanding on the Engineer in Training program, the Academy is a 12-week intensive program, with a curriculum that combines technical training and hands-on lab experience with professional development. Classes are conducted in state-of-the-art facilities in Milwaukee and Cleveland, and veterans incur no cost to participate.Veterans completing the program are certified as Instrumentation Automation and Controls Technicians and are placed, through a formal interview process, with employers with a pressing need to augment their workforce with technically trained staff. The program provides job-ready talent and eliminates the significant time and costs typically incurred to recruit, assess, and train new hires.The U.S. manufacturing sector will produce 3.5 million jobs over the next decade. With more than 20% of manufacturing workers retiring by 2025, and new technology driving evolving skills requirements, more than 2 million of those jobs could go unfilled. Heading off the crisis demands creative solutions and investment in a workforce able to meet these demands. We are proud that the Academy addresses a critical challenge, and gives back to men and women who have sacrificed for our country, with careers that offer the technical challenge they crave and the sense of purpose they have earned.

Plan, create, execute, and manage integrated marketing programs to promote the global Services business. Drive alignment of global business priorities, messaging strategy, and demand generation through collaboration with regional marketing and industry/initiative marketing teams, business unit stakeholders, and strategic partners. Develop senior leadership messaging for keynote addresses, strategic events, press releases and editorial placements. Manage annual commercial planning and budget development, tradeshow and event planning and execution, public and media relations, and sales enablement programs to contextualize service offerings and communicate value for our customers.

Collaborated with global business unit, global marketing, and industry/initiative marketing to identify strategic priorities, and communicate, coordinate, and incorporate them into regional sales plans to drive growth in the region. Led integrated marketing program/campaign development to address key focus areas in the region, including planning, budgeting, and execution. Developed demand creation/lead generation programs and tactics and measured success through Sales wins. Interacted with Field Marketing Specialists and domain experts to drive alignment between marketing and business unit priorities, and developed sales competency in strategic focus areas. Led strategy and execution of industry tradeshows.

Coordinated with Commercial Programs Managers and public relations contacts to create customer-centric messaging to differentiate Rockwell Automation solutions. Managed execution of global marketing campaigns to support business initiatives and drive alignment on corporate-level messaging. Developed market intelligence on products/solutions, as well as their technical aspects, customer value, and fit within the portfolio. Monitored global trends impacting business and message effectiveness; considered unique regional and geographic needs and worked with global counterparts to address them. Sought regular contact with customers and field sales to verify relevance of messaging/sales enablement.

Short-term international assignment to build expertise in regional capabilities and challenges to enhance global processes and campaigns. Shadowed the European Commercial Marketing Manager and Marketing Execution Manager, with a focus on sales enablement and customer engagement. Responsible for campaign development, emerging market development, advertising and public relations agency relationship management, and regional event support. Engaged with the regional team to define the end-to-end campaign process, with a focus on the Buyer's Journey and strengthening alignment between the Sales and Marketing functions.

Served as Acting Commercial Programs Manager for a colleague away on international assignment. Collaborated with regional marketing, business unit stakeholders, and marketing communicators to develop and execute comprehensive customer-centric marketing programs/campaigns for global product and solution launches. Ensured commercial strategy/tactics accurately reflected and aligned with business goals. Managed major event planning and execution, including booth construction and messaging, lab and technical session coordination, media relations, and staffing. Participated in annual operations planning and budget development.

Provided Technical Sales representation for 18 manufacturers of high performance electronic components for the Northern Ohio and Western Pennsylvania territory. Partnered with manufacturers to understand each company’s vision and portfolio, including the technology, target market, competitive landscape, and value proposition/key differentiators. Interacted at all levels of the customer organization (Senior Management, Engineering, and Purchasing) to understand business drivers, applications, and processes, and offer the optimal solution. Generated interest by demonstrating positive customer outcome (e.g., reduced costs and improved performance). Worked with Inside Sales to ensure exceptional service and follow-through for each customer.

Conducted Voice of Customer (VOC) engagements to gain insight into their workflows, goals, and challenges, and used that knowledge to direct strategic product development activities. Worked closely with Product Management to research and define target markets, and with Field Sales to identify high-value customer contacts. Served on a cross-functional task force to identify more effective methods for harvesting customer feedback, and assigning ownership and accountability for data retention.

Worked with Technical Communications Managers and Commercial Programs Managers to determine key deliverables required to support customer requirements; defined content, organization, and design strategy of technical, instructional, and promotional products. Used change management leadership to help the team successfully navigate the definition and adoption of new information development tools and practices. Led the Customer Information Lifecycle Analysis initiative, focused on interviewing internal and external customers on how they used our information and how we could more effectively deliver what they needed, when they needed it. Worked to ensure my team delivered high quality content that exceeded customer expectations and emphasized the value of continuous improvement.