Gabriel Gonelli De Carvalho Email & Phone Number

São Paulo, Brazil

Brazil

Brazil

• Responsible for Brand Plan development and implementation, addressing product positioning, communication, go-to-market and strategies focused on sales increase and market share growth.
• Leading the development of the brand’s financial viability in the short and long term.
• Working in synergy with the Medical Affairs and Market Access departments to ensure the best way to execute the brand's strategic plan.
• Managing the tactical plan and the promotional and educational activities for the customer.
• Orientation and training of the sales team about product strategy, tactical plan and KPI tracking.
• Expertise in establishing connections with key opinion leaders and medical societies to develop shared strategic projects.

São Paulo E Região, Brasil

• Supported the Brand Plan development, planned and implemented promotional and educational activities for the product.
• Developed and implemented a digital strategy aimed at launching new products.
• Developed promotional material focused on product strategy according to the target customers.
• Organized and coordinated medical and promotional events focused on product awareness.
• Developed market analysis, product growth projections and performance monitoring.

Sorocaba E Região, Brasil

• Gastroenterology/Orthopedic Line: 9 months (04/2014 - 01/2015)Diabetes Line: 2 years and 9 months (01/2015 - 09/2017)
• Addressed the attributes and benefits of treatment with healthcare professionals using the right marketing strategy for each product.
• Planned the itinerary of visits to customers efficiently, prioritizing physicians with the highest potential and ensuring greater effectiveness and quality in the coverage of KPIs.
• Analyzed sales and marketing data to establish action plans for the sales territory and achieve the set objectives.
• Sought new customers, ensuring new growth opportunities and keeping the physician visit panel updated with key customers.

São Paulo, Brasil

• Coordinated actions at the point of sale, such as free samples of new products and customized supermarket flyers.
• Developed incentives for the sales team and tracked their performance.
• Supported the development of plans to leverage sales in Key Accounts.
• Analyzed sales and market data using Nielsen and SAP market audit.
• Developed and implemented sales KPIs and monitored competitors’ actions.
• Developed an ROI tool for actions at the point of sale.

Sorocaba E Região, Brasil

• Collaborated with price composition and control of materials chain according to the project and prices list negotiated with suppliers.
• Performed reconciliation of quarter result: purchase price variance, inventory revaluation and price variation of the manufactured products.
• Monitored inventory level focused on finish goods consumption and seasonal items.
• Supported sales team sustaining client relations, providing quoting.

Especialização Em Gestão E Estratégia De Empresas, Business/Commerce, General

Bacharelado Em Administração, Administração

Inglês Avançado

Ensino Médio