Email Marketing ● In charge of creation and execution of all customer facing email● Used Thryv marketing to create and maintain email calendar● Built out email best practices, procedures, and reporting● Established baseline KPI’s. Monitoring how emails do MOM● Set up automated emails and SMS for the following:● Lapsed user campaign● Happy Birthday discount● Yelp reviewsSocial Media● Set up social media pages (Twitter, LinkedIn, Facebook, TikTok)● Created social calendar● Built out reporting to monitor engagement and reachWebsite● Maintaining and updating website through WIX● Creating and adjusting assets

Email Marketing ● In charge of creation and execution of all customer facing email● Used Shopify to create and maintain email calendar● Built out email best practices, reporting, and procedures● Established baseline KPI’s. Monitoring how emails do MOMSet up automated emails and SMS for the following:● Subscription based coffee● Abandoned cartSocial Media● Working with social media team on timing based posts● Researching hashtags to optimize customer reach● Built out reporting to monitor engagement and reach

Email MarketingManaged and executed creation for both customer and prospect facing emails● Implemented A/B testing to Increase all email KPI from 2019 - 2022● Worked with multiple departments on executing campaigns● Send schedule consisted of 10 weekly emails and biweekly newslettersMonthly reporting● Focusing on KPI (DR, OR, CTR, and Opt out)● Comparing MOM, YOY, and competitor trends● UTM tracking on all CTA links● Post Mortem on major campaignsA/B testing● Worked with product teams on how to optimize our emails sends● Subject lines to increase open rate (OR)● Different email versions to increase click through rate (CTR)● Looking at different send days, times, and time zones to further increaseoptimizationProcesses, procedures, and best practices● Reviewed and updated old best practices as well as processes and procedures● Updated yearly benchmarks to better understand how our current emails areproducingCRMWorking in Marketo to build out programs and send out emails● Creating and updating web pages (landing pages, blog posts, etc.)● Creating programs and building out campaigns● Uploading lists and creating segmentation● Creating modules and templates to optimize email creation

Email Marketing● In charge of all customer facing emails for the 2 Delta Galil brands● Average send of 4 emails daily to over over 50 million customers in themonth of September.● Reporting and post mortem

Email MarketingManage and execute email creation for all of Nexon’s forward facing titles● Email over 12 million users in 2018. 10 million users through the first 2quarters in 2019● Increase open rate to over 15% and click through rate to over 12% from2018 to 2019Project tracking and management● Coordinate projects between multiple departments● Develop new briefing process for creative and production teams● Increase visibility and communications transparency with all majorteams/stakeholdersStreamline digital marketing email process● Create formal briefs and consolidate the amount of email reviews● which in result reduced turnaround time down by over a week● Coordinate with brand and production teams to run A/B tests that coveredsubject line, template design, active and lapsed users, etc.Reporting and post mortem● Prepare weekly reports and updates to all stakeholders● Contribute to post mortems for major campaigns

Social MediaManaged forums and social media accounts for multiple titles● Created content for forums and social media outlets● Increased followers by over 10% and engagement by over 20% across allsocial media platforms (FB, IG, TW)● Planned and produced streams on Twitch and Facebook Livebrand and promoted on different channels● Created monthly content calendars and weekly reports● Synced content with game updates and web posts

Answered tickets, assisted customers, and investigated reportsLooked into abuse and fraudulent activityWorked with multiple departments on updating the ban process