Management of e-commerce and D2C marketplace channels with a focus on end-to-end activitiesManagement of customer success(CS)Planning, monitoring, and execution of commercial actionsLeadership of multidisciplinary organizational projectsBudget control and ROI/ROAS

-Managed a national team of 15 internal sales professionals and a 3-person Sales Ops team. -Accountable for the sales channel contributing to approximately 80% of the company's private market revenue. -Led the development and execution of new sales channels, and structured and maintained Sales Ops and Systems activities, including CRM and SE

-Management of a sales team consisting of 27 internal members with a national presence, along with 7 back office personnel.-Responsible for the inbound channel, contributing to a 70% influx of new monthly clients and contracted MRR.-Structuring and maintaining the activities of the support team, including Sales Enablement, Analytics, CRM, and Customer Success.

-Management of a sales team comprising 6 internal members and 2 back office personnel and reporting directly to the Director.-Establishment of the Inside Sales department, involving the implementation of systems, creation of playbooks, selection of the sales team, and operational management of the team.-Development of Go-to-Market strategies focused on nationwide initiatives for Ambev resellers.-Developed startup which initiated the BEES business unity.

-Exceeded established targets, enabling exponential growth of customer portfolio. -Led the execution of regional strategies, driving sales through indirect sales reps, distributors, and major cooperatives in Brazil. -Developed and implemented regional strategies to increase portfolio awareness and market penetration. -Actively participated as a brand ambassador, presenting the portfolio at regional events for business promotion.-Collaborated closely with internal departments… Show more -Exceeded established targets, enabling exponential growth of customer portfolio. -Led the execution of regional strategies, driving sales through indirect sales reps, distributors, and major cooperatives in Brazil. -Developed and implemented regional strategies to increase portfolio awareness and market penetration. -Actively participated as a brand ambassador, presenting the portfolio at regional events for business promotion.-Collaborated closely with internal departments such as product, marketing, and customer experience. Show less

-Managed a team of 13 collaborators, responsible for developing Go-to-Market strategies and the strategic planning of the startup. -Directed multi-campaign growth initiatives (0 to 50k customers) focused on Go-to-Market for both B2B and B2C segments, ensuring effective marketing budget management and commercial P&L. -Implemented an agile marketing culture and contributed to the development of the company's strategic planning. -Developed business plans and market analyses, monitoring… Show more -Managed a team of 13 collaborators, responsible for developing Go-to-Market strategies and the strategic planning of the startup. -Directed multi-campaign growth initiatives (0 to 50k customers) focused on Go-to-Market for both B2B and B2C segments, ensuring effective marketing budget management and commercial P&L. -Implemented an agile marketing culture and contributed to the development of the company's strategic planning. -Developed business plans and market analyses, monitoring progress through management reports and key performance indicators (KPIs and OKRs) to support decision-making. Show less

-Corporate sales negotiation, securing key accounts for the company. -Acting as a consultant in closed projects with focused on business management. -Serving as the Product Owner in the development of the SaaS platform, collaborating with the product team in developing our app.

-Responsible for sales performance analysis by channel, management, and dissemination of business KPIs. -Formulation, definition of goals, and sales projection for channels and sales representatives (+200 people). -Oversight of sales quality control, leading a project that resulted in 13% increase in net sales and 22% reduction in costs.-Provided support to the Regional Director through the development of ad hoc materials, presentations for the board, budget management and P&L for… Show more -Responsible for sales performance analysis by channel, management, and dissemination of business KPIs. -Formulation, definition of goals, and sales projection for channels and sales representatives (+200 people). -Oversight of sales quality control, leading a project that resulted in 13% increase in net sales and 22% reduction in costs.-Provided support to the Regional Director through the development of ad hoc materials, presentations for the board, budget management and P&L for sales channels. Show less

-Managed a team of 5 in the Commercial Intelligence department, focused on both national and Latam scope. -Oversaw the distribution of the commercial team (300 sales representatives) and implemented route optimization. -Guided cross-selling strategies to reach 500,000 sales points. -Responsible for generating management and sales reports to support commercial decision-making and address other ad hoc demands.

-Developed and monitored the Strategic and Marketing Planning, managed the marketing budget, and conducted market research. -Provided support to the Sales Department, including commercial segmentation, sales goals, and georeferenced analyses, contributing to a 10% growth in 2009 and a 15% growth in 2010 customer portfolio.-Participated in merger and acquisition studies (M&A) and managed the development of products, expanding the portfolio and introducing value-added products.

-Managed KPIs for B2C sales channels, including Own Stores, Authorized Agents, Retail, and Mass Distribution. -Oversaw Cooperative Fund management for B2C sales channels. -Analyzed and planned the expansion of retail presence (increasing 24% POS). -Responsible for generating sales reports and forecasting sell-in and sell-out for B2C sales channels.