Gregory Gosnell Email & Phone Number

Webster, Ny, Us

New York, Ny, Us

In my current role, I focus on providing comprehensive pre-and post-sale support for complex advertising accounts, enhancing client engagement and campaign performance through strategic planning and advanced analytics. Here's how I make a difference:• Developed strategic marketing plans leveraging data analytics, resulting in an average 18% increase in client revenue.• Achieved a 200% growth in my business portfolio by securing new business, significantly boosting revenue within the first year.• Expanded the client base by acquiring 14 new business accounts, enhancing our market presence and client engagement.

New York, Ny, Us

As a Digital Account Coordinator, I was instrumental in automating reporting systems and enhancing revenue for account executives through detailed campaign metrics analysis and the implementation of digital products. My contributions included:• Earning IAB Digital Sales Media Certification and Google Analytics Expert Certification, underscoring my expertise in digital advertising.• Introducing and advocating for the use of proprietary and external tools across the organization, fostering a culture of continuous learning and development.• Serving as a crucial liaison to optimize campaign performance and tactics, bridging the gap between Ad Operations, the product team, and yield management.

New York, Ny, Us

In this role, I leveraged my analytical skills to boost engagement and communicate effectively with a global audience, focusing on:• Optimizing cross-channel marketing plans through an analytical approach, enhancing overall marketing efficiencies.• Authoring PR announcements to spotlight business achievements and forge new partnerships, strengthening our brand on an international scale

Rochester, Ny, Us

- Responded to 60-70 Calls per day on average, helping clients create and maintain a successful 401k.- Boosted team productivity by 18% and consistently lead the team and division in responsiveness and productivity- Worked with multiple departments to ensure a fluent and cohesive experience for the firm’s clients and manager. - Received special recognition during the firm’s monthly staff meetings for commitment to the firm’s clients- Write emails, memos, and briefs to clearly communicate concepts and processes to internal and external stakeholders.

- Provided campaign screenshots within hours of new campaign launches to analyze success.- Utilized SAP CRMs and Google Analytics to derive patterns and institute intuitive course corrections.- Worked with Sales teams to discover and innovate new or alternative approaches to stagnate data - Independently design and implement research programs that address research priorities and community needs; programs may include developing research plans, conducting interviews, and synthesizing findings.- Reviewed the financial aspects of product development, such as budgets, expenditures, and research anddevelopment appropriations

Master Of Business Administration (M.B.A.), International/Global Studies

Bachelor Of Science (B.S.), Marketing

Associate'S Degree, Liberal Arts And Sciences/Liberal Studies