Gerben Graske-Borst Email and Phone Number

As Chief Product Officer at SecureCo, I focus on product strategy, commercial strategy and leadership, with a strong focus on carrier management and business development. My role involves setting strategic priorities, overseeing product managers and solutions architects, and managing relationships with local and international carriers to ensure seamless service delivery. I drive commercial excellence by devising pricing strategies and business plans, enhancing our telecom services' market position. My leadership ensures the integration of innovative technologies, contributing to SecureCo's growth and competitive edge in a dynamic SaaS environment.Incorporated into this role, I also perform key roles within the sales lifecycle for new and existing customers and partners, ensuring SecureCos brand, customer centricity and growth are achieved.

At SecureCo we have developed a state-of-the-art intelligent voice orchestration platform that enables the integration of several UCaaS, CCaaS, and other customer experience technologies. We are able to give our customers with a variety of data and insights drawn from the voice interactions that take place on our platform by working with Voice AI and Biometrics providers, as well as other SaaS companies. We also offer PCI-DSS certified payment systems to some of Australia's major businesses.Leading product strategy, setting roadmap priorities, and managing internal and external product owners for our telecom services and software development are some of my main responsibilities as SecureCo's Head of Products. I am also in charge of overseeing local and international carriers for our voice services, and drive commerical excellence by determining pricing and business strategy in a fast-paced SaaS environment.

As the General Manager of Products at Over the Wire (ASX:OTW), a leading Australian telecommunications and managed services provider, I am responsible for developing and maintaining a sustainable product development framework for the organisation, as well as integrating and prioritising products from new acquisitions. My responsibilities include four product pillars: cloud, connect, collaborate, and security/managed services. Some of my key accomplishments include revitalising the role of product management within the company, establishing a successful partnership with NBN Co to deliver their services across the Over the Wire group, managing strategic vendor relationships to drive gross margin improvements, and developing commercial pricing models and business cases for various ICT products and services.

As General Manager of Novum Networks, a B2B provider of UCaaS, Hosted PBX, and SIP Trunking solutions built on the Broadworks platform, I used my strong leadership skills and business development acumen to drive the company's day-to-day operations and strategic direction. Novum Networks provides direct services and channel referrals to Australia's wholesale telecommunications industry. Following the departure of the previous CEO and Founder, I revitalised the business and inspired the team, driving 50% growth in new wholesale partners through effective sales planning, achieving 33% year-over-year revenue growth in the wholesale division for two consecutive years, improving efficiencies in billing, support, and product development through key projects, and setting and tracking targets and KPIs through key projects.Overall, my hands-on and executive management approach has helped the company meet key business objectives agreed with the board of directors.

Keen to continue utilising the skills learnt during my software development years, I co-founded optimised software as a consultancy and software development company. Small projects included software development, systems analysis and web development.

Finding differentiation in the Audio Visual industry was the main objective of the role as Product Manager at Touch Panel control. During my role at TPC I worked closely with the management team to determine and isolate new opportunities and products that could be developed to compliment the current TPC range of services. Demonstrations at International Trade Shows and Customer interactions along with the design and development of software solutions formed a major part of this role, along with the management of international and outsourced software developers.

• Leadership & Strategy: Provide leadership and set the direction and strategy of the organisation as part of the senior management team.• Product Development & Management: Manage the product development team to implement telecommunications based products that are profitable and meet the goals of the target markets of residential and business customers. Ensure that the requirements of the business and customers are met. • Sales: Manage the telemarketing sales team to achieve sales targets for new acquisitions and implementation of retention strategies for the existing customer base. Training of sales staff in industry trends and products.• People Management: Implement and monitor workplace practices for the integration and development of staff to ensure effective, productive and workplace harmony is achieved. • Pricing & Market Research: Set the pricing strategy for the product portfolios to ensure they are profitable and meet customers expectations.• Strategy Development: Define and deliver on the go-to-market strategies for the product and marketing roadmaps.• Profitability and Finance: Drive the implementation of processes and procedures to ensure the profitability of products, through financial management and P&L management of all products.• Execution and delivery: Deliver on the business objectives and corporate goals as set out by the senior management team.• Contract and Vendor Management: Contractual and relationship management with Carriers and Suppliers.

• Project Management: Cross functional project manager for implementation of internal business systems, application development and product releases.• Execution and Delivery: Deliver on project goals in line with the business strategy.• Data Analytics: Data mining and reporting to support the operation of the organisation.• Team Development: Mentoring and coaching of junior staff.• Software Design: Application development and design utilising Microsoft.NET technologies.

• Software Design: Developed the internal job costing software to support the project managers for project cost management.• Strategy and Research: Defined the strategy and core architecture of the My Energy project - http://www.my-energy.com.au• Project Management: Internal manager for the implementation of the TechnologyOne Finance system.• Infrastructure Management: Developed and managed the IT strategy for the organisation.

• Integral member of the team that implemented the variation and redesign of JDA’s premier merchandising, inventory management and point of sale system for Target, Australia.• Database management and performance tuning.• Software package and release management for Target.

• Implementation of the Institute’s online presence and digital strategy.