Gabrhyel G. Torma Email & Phone Number

Madrid, Es

Brasil

- Brand positioning and strategy development for clients such as Uber, Outback, BASF, and Tokio Marine.- Creation of creative briefs for advertising campaigns.- Development of digital and social media strategies and content.- Consumer and cultural trend analysis, including the preparation of trend reports.- Conducting research and analysis to generate creative insights for business growth campaigns.- Support in the development of brand workshops and ideation sessions.- Creation of on and offline brand activation plans (Metaverse, in-store activations, and media campaigns).- Participation in New Business proposals.

I collaborate with various partner agencies and have worked with clients such as Pininfarina, W Hotels, Sicredi (bank), Itaú (bank), Mizuno, Bauducco (food industry), 99 (car sharing), Samsung (internal marketing), Rosewood, Prudential (insurance), and Tokio Marine (insurance).- Lead qualitative research initiatives, including desk research, focus groups, and in-depth interviews.- Extract and analyze data to drive strategic decision-making and inform brand strategies.- Identify emerging trends and consumer behavioral signals to position brands effectively.- Create new brands, from developing positioning and creative direction to defining their purpose.- Provide consultancy for brands looking to reposition themselves or launch new ventures.- Offer comprehensive insights to guide the growth of businesses and refine marketing strategies.- Work closely with cross-functional teams to ensure a holistic approach to brand development.

Brasil

- Led the development of integrated brand campaigns, encompassing advertising, media mix, and digital experiences.- Worked on branding projects, creating brand positioning, identity guidelines, tone of voice, creative direction, and media strategies.- Led AD HOC projects for clients like Plaenge, Grendha, and Organique (2021-2024).- Conducted desk research, developed questionnaires, action plans, and trend analysis to ensure comprehensive strategic delivery.- Prepared reports and presented findings to clients, ensuring the alignment of online and offline strategies for cohesive brand actions.

Porto Alegre E Região, Brasil

Porto Alegre, Rio Grande Do Sul, Brasil

- Actively involved in all phases of the project, from processing the client's initial briefing to delivering the final presentation, including managing client relationships.- Lead developer of comprehensive brand strategies, including brand positioning, messaging, and consumer experiences.- Collaborated with cross-functional teams to translate strategic concepts into impactful campaigns and measurable KPIs.- Worked with several brands, including Panvel, Pompéia, Kley Hertz, Grupo Airaz, CMPC, Melnick, and iPlace, among others.- Focused on strategy and branding, ensuring the seamless execution of brand initiatives.

Porto Alegre, Rio Grande Do Sul, Brasil

- Led the digital strategy and planning for Rappi Brasil’s social media presence, including content editorial development and campaign planning.- Created and curated content for various social media platforms, ensuring alignment with brand identity and audience engagement.- Conducted social media monitoring and analysis, tracking performance metrics and identifying opportunities for optimization.- Managed community engagement and built strong relationships with the audience, fostering interaction and brand loyalty through proactive communication.- Prepared comprehensive weekly and monthly reports, including competitive analysis and actionable recommendations for content and campaign improvement.- Managed client relationships through regular debriefing meetings and presentations, ensuring seamless communication and strategic alignment.- Collaborated with cross-functional teams to execute integrated digital campaigns that maximized brand visibility and engagement.

- Managed multiple social media platforms, including Facebook, Instagram, Twitter, Telegram, YouTube, and others, ensuring cohesive brand presence and user engagement.- Acted as Community Manager for brands such as Bauducco and Unimed Brasil, developing content, building relationships with users, and responding to opportunities for engagement.- Prepared strategic and tactical reports to inform the planning and optimization of new campaigns.- Served as Business Intelligence (BI) analyst for clients like Raízen, Pulse, Facebook, and Nestlé, focusing on data-driven insights to enhance campaign performance.- Collaborated with cross-functional teams to ensure alignment between social media strategies and broader brand goals.

Brasil

- Conducted various forms of qualitative research, including in-depth interviews, small talks, mystery shopping, desk research, and focus groups.- Actively participated in all stages of research projects, from kick-off meetings to final presentations.- Developed qualitative questionnaires, analyzed data, and prepared comprehensive reports for clients.- Worked on AD HOC projects, conducting in-depth interviews for clients such as Ancar, 99 Pop, and Sicredi (2020-2023).- Presented insights and strategic recommendations to clients, ensuring actionable outcomes based on research findings.

Porto Alegre

- Developed a passion for research, studying online and offline social networks through netnography and in-depth interviews.- Wrote a research paper on the storytelling of animals on the charity Patas Dadas' Instagram.- Created content for my university to engage students and improve communication.- Applied qualitative research methods to better understand social media dynamics.

Bacharelado Em Administração, Business, Management, Marketing, And Related Support Services

Master'S Degree, English Language And Literature/Letters

Bacharelado, Advertising

Inteligência Digital, Public Relations, Advertising, And Applied Communication