Ghada Slim Email & Phone Number

Dubai, United Arab Emirates

Teaching a Styling Masterclass course

Dubai, United Arab Emirates

Dubai - Beirut

Dubai

• Develop a styling strategy for each store based on the customer profile and the store’s identity and brands portfolio.• Provides support and guidance to styling team in both stores to deliver styling that accurately depicts clothing and is styled according to the store standards and personality - Work closely with marketing and social media teams to provide content based on profile of event and target groups• Create and style inspiring, on-brand, on-trend, outfits for in store and windows mannequins to entice customers and showcase store merchandise in their best light.• Overlooks the styling of all looks presented in the bi- annual fashion shows in both stores, to make sure that all trends are represented while showcasing the broad brand range sold in the store.• In charge of styling fashion shoots for stores magazines/catalogues/advertising campaigns. Work with photographer and model to create storyboards, mood boards and to select best poses on set.• Strong, up-to-date knowledge of designers, brands and trends • Attend trend presentations and designer clinics to ensure consistency of style and support buying strategy

Dubai

• Work started 5 months prior to launch of the mall• Responsible for defining the brand image and the communication strategy of the Mall based on ConsumerResearch and Market study• In charge of the Advertising, Public Relations and Events• In charge of coordinating with the Advertising, PR and Event Management Agencies for the execution and implementation of the communication plans in line with the overall Mall positioning.• In charge of the communication budget allocated

Dubai

• Implementation within the Agency’s regional network of the strategic process that leads to the Brand Positioning and the communication strategy• Feeding the client service and the creative teams with the consumer insights and market perspectives in order to better understand the brand values and brand essence• Understanding the different target market sensibilities by conducting consumer research tools belonging to FCB Research kit.• Monitoring the market dynamics in terms of competition, trends, consumer habits and economics by using FCB Research tools.• Coordinating with Research Companies upon specific Market Research.• Writing the creative brief and the creative strategy based on the findings of the different research and insights conducted in relation with the client brief.• Supervision of the FCB Blue Print Roll out in the region.

Dubai

• Identification of communication strategies in line with the Client’s objectives and mission• Development of Advertising and Below the Line plans according to the strategy agreed with Client• Initiation of market research when needed• Identification of (media) opportunities that would help brand visibility and brand performance• Supervision of campaign and POS production + quality control• Regional Implementation of campaigns• Coordination with FCB on worldwide accounts.Achievements for Mercedes-Benz• Rejuvenation of MB image in the Middle East • Launch of more than 6 new Mercedes-Benz modelsAchievements for Nabisco• Successful Market launch of Nabisco products in the Middle EastAchievements for Compaq• Introduction of the new brand image of Compaq in the region in line with the worldwide campaign

Dubai

• Development of communication strategy and Regional implementation• New products launches for Nivea including advertising, PR and events• Definition of media strategy and media tactics together with Media planner• Development of consumer promotions and implementation in all ME countries.

Master'S Degree, Industrial And Organizational Psychology

Education record