Ghada Slim Email & Phone Number

Dubai, United Arab Emirates

Teaching a Styling Masterclass course

Dubai, United Arab Emirates

Dubai - Beirut

Dubai

• Develop a styling strategy for each store based on the customer profile and the store’s identity and brands portfolio.
• Provides support and guidance to styling team in both stores to deliver styling that accurately depicts clothing and is styled according to the store standards and personality - Work closely with marketing and social.
• Create and style inspiring, on-brand, on-trend, outfits for in store and windows mannequins to entice customers and showcase store merchandise in their best light.
• Overlooks the styling of all looks presented in the bi- annual fashion shows in both stores, to make sure that all trends are represented while showcasing the broad brand range sold in the store.
• In charge of styling fashion shoots for stores magazines/catalogues/advertising campaigns. Work with photographer and model to create storyboards, mood boards and to select best poses on set.
• Strong, up-to-date knowledge of designers, brands and trends

Dubai

• Work started 5 months prior to launch of the mall
• Responsible for defining the brand image and the communication strategy of the Mall based on ConsumerResearch and Market study
• In charge of the Advertising, Public Relations and Events
• In charge of coordinating with the Advertising, PR and Event Management Agencies for the execution and implementation of the communication plans in line with the overall Mall positioning.
• In charge of the communication budget allocated

Dubai

• Implementation within the Agency’s regional network of the strategic process that leads to the Brand Positioning and the communication strategy
• Feeding the client service and the creative teams with the consumer insights and market perspectives in order to better understand the brand values and brand essence
• Understanding the different target market sensibilities by conducting consumer research tools belonging to FCB Research kit.
• Monitoring the market dynamics in terms of competition, trends, consumer habits and economics by using FCB Research tools.
• Coordinating with Research Companies upon specific Market Research.
• Writing the creative brief and the creative strategy based on the findings of the different research and insights conducted in relation with the client brief.

Dubai

• Identification of communication strategies in line with the Client’s objectives and mission
• Development of Advertising and Below the Line plans according to the strategy agreed with Client
• Initiation of market research when needed
• Identification of (media) opportunities that would help brand visibility and brand performance
• Supervision of campaign and POS production + quality control
• Regional Implementation of campaigns

Dubai

• Development of communication strategy and Regional implementation
• New products launches for Nivea including advertising, PR and events
• Definition of media strategy and media tactics together with Media planner
• Development of consumer promotions and implementation in all ME countries.

Master'S Degree, Industrial And Organizational Psychology

Education record