Ghada Ziadeh Email & Phone Number

Dubai, United Arab Emirates

• Select and work directly with external partners and review all material developed to ensure successfulimplementation of the membership program at Time Hotels• Serve as the main point of contact between external partners and Time Hotels (both: corporate officeteam and General Managers)• Responsible for the program optimization: member acquisition, engagement, and retention• Implementation of the modeling, analysis, and reporting of the loyalty program.• Create internal processes with IT, finance, sales, and revenue teams, and training documents to launchthe program at the hotels• Review program performance and monitor opportunities to expand and promote the program, anddrive program spend and member engagement• Develop and manage marketing plans that support program growth, including new member acquisition and member engagement optimizationCollaborate with IT teams (both internal and with partners) to deliver 360o view of the customer through data management across all channels• Align Loyalty marketing & CRM strategy with the overall business plan & strategic objectives to enhance customer engagement

Dubai, United Arab Emirates

• Worked as an independent marketing consultant • Created brand positioning and planning and developing processes for marketing integration in support of the brands• Provided presentations to the owners to guide new marketing plans and strategies • Recommended specific marketing approaches and spending budgets to achieve the client’s desired sales goals• Created brand structures and directions ensuring a business-enabling approach for guests and owners• Developed the training material for marketing professionals who will be managing the day-to-day operation• Worked with dedicated agencies to build a website • Provided guidance in optimizing marketing automation through email, content, and social channels • Suggested new promotions to increase shares in new or existing markets

Dubai, United Arab Emirates

• Worked at the regional office in Dubai, handling the Middle East & South West Asia • Launched, implemented, and managed Loyalty Program and a Rewards Program from the planning phase to date across the region• Launched the programs in 10 countries across the Middle East and South Asia• Stable increase of 20% revenue, year on year, for both programs• Managed report systems showing actual members’ expenditure and spending habits• Created and wrote the Standard Operational manuals that are implemented across 30 hotels • Directly in charge of putting strategies, development of plants, and implementations with executives committee of the company• Set up training processes for executive board committee and hotel front-line employees• Developed brand guidelines and creative material for the programs, including websites• Developed successful communication platforms with the members of each program • Created communication platforms with the members based on their segmentation

Doha, Qatar

• Interacted daily with clients to ensure their success in marketing functions by providing the right guidance• Identified and matched customer marketing needs and strengthened the brand image in the market • Developed and launched integrated multi-channel print, catalog, web and direct marketing campaigns• Communicated with suppliers and internal supporting functions

Doha, Qatar

• Planned and communicated the delivery of communications solutions customized to specific client needs, business objective & budget• Directed and coordinated the day to day agency efforts on behalf of the client’s product and/or service on assigned accounts • Worked closely with media, creative, production and the account group • Submitted ideas and cost estimates to clients for approval• Served as a liaison between the client service department and the studio (graphic designers)• Maintained updated agency files and all in-house client artworks and photo files• Obtained quotes from arts and photo suppliers and reviewed with creative director

Beirut District, Lebanon

• Coordinated with the agency the design of various collaterals & promotional items on behalf of internal departments• Ensured consistent and professional image in all the related printing materials• Covered advertising area and coordinated with the media suppliers • Organized events on special occasions in order to promote the hotel• Followed up on the preparation of the hotel stands for exhibitions• Ensured success along with necessary coverage of photography in order to create profile and materials for later usage• Monitored competitors events and checked their advertising activity

Doha, Qatar

Guest Relations

Master'S Degree, Marketing

Bba, Hotel Management