Ghada Ziadeh Email & Phone Number

Dubai, United Arab Emirates

• Select and work directly with external partners and review all material developed to ensure successfulimplementation of the membership program at Time Hotels
• Serve as the main point of contact between external partners and Time Hotels (both: corporate officeteam and General Managers)
• Responsible for the program optimization: member acquisition, engagement, and retention
• Implementation of the modeling, analysis, and reporting of the loyalty program.
• Create internal processes with IT, finance, sales, and revenue teams, and training documents to launchthe program at the hotels
• Review program performance and monitor opportunities to expand and promote the program, anddrive program spend and member engagement

Dubai, United Arab Emirates

• Worked as an independent marketing consultant
• Created brand positioning and planning and developing processes for marketing integration in support of the brands
• Provided presentations to the owners to guide new marketing plans and strategies
• Recommended specific marketing approaches and spending budgets to achieve the client’s desired sales goals
• Created brand structures and directions ensuring a business-enabling approach for guests and owners
• Developed the training material for marketing professionals who will be managing the day-to-day operation

Dubai, United Arab Emirates

• Worked at the regional office in Dubai, handling the Middle East & South West Asia
• Launched, implemented, and managed Loyalty Program and a Rewards Program from the planning phase to date across the region
• Launched the programs in 10 countries across the Middle East and South Asia
• Stable increase of 20% revenue, year on year, for both programs
• Managed report systems showing actual members’ expenditure and spending habits
• Created and wrote the Standard Operational manuals that are implemented across 30 hotels

Doha, Qatar

• Interacted daily with clients to ensure their success in marketing functions by providing the right guidance
• Identified and matched customer marketing needs and strengthened the brand image in the market
• Developed and launched integrated multi-channel print, catalog, web and direct marketing campaigns
• Communicated with suppliers and internal supporting functions

Doha, Qatar

• Planned and communicated the delivery of communications solutions customized to specific client needs, business objective & budget
• Directed and coordinated the day to day agency efforts on behalf of the client’s product and/or service on assigned accounts
• Worked closely with media, creative, production and the account group
• Submitted ideas and cost estimates to clients for approval
• Served as a liaison between the client service department and the studio (graphic designers)
• Maintained updated agency files and all in-house client artworks and photo files

Beirut District, Lebanon

• Coordinated with the agency the design of various collaterals & promotional items on behalf of internal departments
• Ensured consistent and professional image in all the related printing materials
• Covered advertising area and coordinated with the media suppliers
• Organized events on special occasions in order to promote the hotel
• Followed up on the preparation of the hotel stands for exhibitions
• Ensured success along with necessary coverage of photography in order to create profile and materials for later usage

Doha, Qatar

Guest Relations

Master'S Degree, Marketing

Bba, Hotel Management