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Dynamic and results-driven senior market leader with a proven track record in orchestrating transformative campaigns and achieving unparalleled success in marketing, brand development, communication, and retail for prestigious international luxury brands, including Tiffany & Co. and Porsche.Renowned for driving strategic initiatives and forging lasting connections across the Middle East, Africa, CIS, Russia, and sub-continent regions, I specialize in leveraging DOOH media and pioneering innovative strategies within W Group Holding.As a visionary strategist and influential communicator, I am dedicated to surpassing industry benchmarks and nurturing lasting partnerships. My passion, commitment, and relentless pursuit of excellence define my approach to every endeavor.
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Chief Strategy Officer (Cso)W Group HoldingDubai, Ae -
Chief Marketing OfficerW Group Oct 2021 - PresentRe-establish the identity and positioning of the Group and its entities (Hypermedia, DigtiAll and RedPeg ME) in all its Marketing and Communication platforms.Manage and oversee all strategic Marketing planning and executions for the group. Marketing department includes all communication touchpoints related to PR, Media (offline, digital and social), Events and CRMPlan and develop digital creative content opportunities and implementationStrategically plan, identify and develop business leads and opportunities to grow the business portfolioBuild strong ‘Creative Hub’ department in Beirut office to support Dubai Head OfficeStrategically oversee the ‘Insight and Innovation’ opportunities of the Group
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Managing DirectorRedpeg Me Marketing Oct 2018 - Oct 2021At RedPeg, we create magic. Experiential marketing, brand engagement, brand experience – these aren’t necessarily new words but there are some subtle nuances and deliverables that go way beyond pure event marketing.RedPeg is an award-winning independent brand engagement agency that’s been collaborating with some of the U.S.’s biggest brands for 23 years. RedPeg Middle East will launch its presence through its Dubai headquarter on 5 December 2018.
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Marketing/Pr Director Emerging MarketsTiffany & Co. Feb 2011 - Jun 2018New York, New York, UsResponsible for the development of the marketing, public relations, event and CRM strategies in the Emerging Markets region covering: Middle East, Turkey, Egypt, East Europe, Central Europe.A core senior member of the leadership team successfully converting the business structure in the UAE & Russia in 2012& 2014 respectively.Strategically Plan, manage & develop regional marketing strategies and executions of the Retail (UAE & Russia) and Wholesale business in the region (KSA, Kuwait, Qatar, Bahrain, Oman, Lebanon, Egypt, Turkey, Ukraine, Kazakhstan & Azerbaijan). -
Public Relations ManagerPorsche Middle East & Africa Fze 2005 - 2008Dubai, AeReported directly to the Managing Director, with responsibility for developing & launching new Press Relation program for the region to support Porsche’s growth strategy and ensure positive and constructive PR coverage were achieved across 16 markets (Levant, GCC, India, Pakistan, & South Africa). Received PR Manager of the Year”award in 2007 for Porsche Worldwide. -
Group ManagerFp7 2001 - 2004Dubai, Dubai, AeResponsible for developing & implementing an independent Public Relations and communication program to support the Jaguar automotive brand across the Middle East & North Africa region. In addition to other brands as: BMW, Coca Cola, Microsoft & DHL. -
Guest Relations ManagerPhoenicia Intercontinental Hotel Beirut Jan 1999 - Nov 2000Worked and implemented Policies & Procedures of the Hotel to the Intercontinental standards during the pre-opening office period. Successfully organized the Guest Relations department set-up and the Club InterContinental Executive floor. Recruited, organized and designed the Front Office department with Guest Relations team. Responsible for the Six Continent Club. -
Duty ManagerIntercontinental Le Vendome Jul 1996 - Jan 1999Beirut, Beirut, LbImplemented the Policies & Procedures of the hotel to Intercontinental standards during the pre-opening office period. Created the set-up of the Guest Relations and Front teams and implemented Personal Development Plans for all. -
Public Relations CoordinatorSolidere Sep 1994 - Apr 1996Beirut, LbPart of the Information Center team set-up in organizing and promotion the corporate image launch of the largest real estate project in Lebanon. Assisted in selling shared, organizing exhibitions and tours on Beirut a central District.
Ghada El Kari Skills
Ghada El Kari Education Details
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Beirut University CollegeGraphic Designs & Communications Arts
Frequently Asked Questions about Ghada El Kari
What company does Ghada El Kari work for?
Ghada El Kari works for W Group Holding
What is Ghada El Kari's role at the current company?
Ghada El Kari's current role is Chief Strategy Officer (CSO).
What is Ghada El Kari's email address?
Ghada El Kari's email address is gh****@****any.com
What is Ghada El Kari's direct phone number?
Ghada El Kari's direct phone number is (800) 843*****
What schools did Ghada El Kari attend?
Ghada El Kari attended Beirut University College.
What skills is Ghada El Kari known for?
Ghada El Kari has skills like Public Relations, Marketing Strategy, Marketing, Marketing Communications, Media Planning, Emerging Markets, Integrated Marketing, Corporate Communications, Luxury Goods, Advertising, Media Buying, Brand Development.
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