• Creating, managing and optimizing the company's operations: - Streamlined our processes across design, production, customer support, marketing, B2C/online sales, and B2B retail and corporate partnerships, enhancing efficiency and quality. - Led our Salesforce CRM development and customization. - Led our website development and UX/UI improvements (in-house). • Developing and implementing the company's growth strategy: - Managed the full cycle of new products creation. - Market expansion to the GCC and creation of 4 robust sales channels. - Data extraction and analysis from all relevant channels. - Marketing strategy, and implementation across all SM channels.• Legal, Finance & HR: - Supervision of the legal side of the company: Intellectual Property (trademark and copyright registrations), company registration process in Lebanon and the UAE, creation of employees and retailers contracts. - Management of budgets - pricing, sales and operational costs. - Development of a creative, hard-working internal culture that relies on efficiency, fun and continuous learning.• Key achievements at Steelouette: - In 4 years, sold more than 33,400 Steelouettes in 42 countries. - Partnered with more than 120 shops / POS in Lebanon, UAE and Qatar. - Grew the team to include 12 brilliant and energetic young people.

• Project management for 4 construction sites - Management of the projects throughout all the construction phases (from design to completion) - Coordination between the client, general contractor and subcontractors - Cost control and optimization, quality control, scheduling, procurement