Ghaith Kataf Email & Phone Number

Damascus Governorate, Syria

Managed digital marketing campaigns across various channels andplatforms.• Implemented SEO, SEM, email marketing, and social media strategies.• Analyzed campaign performance data and made data-driven optimizationdecisions.• Collaborated with internal teams and external partners to executemarketing initiatives.• Stayed informed about the latest digital marketing trends and bestpractices.• Developed and implemented digital marketing strategies to drive onlinevisibility and conversions.• Managed and optimized digital advertising campaigns across multipleplatforms.• Analyzed website analytics and performance metrics to identifyopportunities for improvement.• Stayed updated with industry trends and emerging digital marketingtechnologies.• Analyzed campaign performance and optimized their performance• Conduct a comprehensive market analysis and competitor research.• Define the buyer persona with precision.• Work closely and actively collaborate with the copywriters to create themost impactful ad copies and marketing angles.• Work closely with the creative team to develop a design structure thatresonates with the target audience and supports the marketing angles

Damascus Governorate, Syria

Managed digital marketing campaigns across various channels andplatforms.• Implemented SEO, SEM, email marketing, and social media strategies.• Analyzed campaign performance data and made data-driven optimizationdecisions.• Collaborated with internal teams and external partners to executemarketing initiatives.• Stayed informed about the latest digital marketing trends and bestpractices.• Developed and implemented digital marketing strategies to drive onlinevisibility and conversions.• Managed and optimized digital advertising campaigns across multipleplatforms.• Analyzed website analytics and performance metrics to identifyopportunities for improvement.• Stayed updated with industry trends and emerging digital marketingtechnologies.• Analyzed campaign performance and optimized their performance• Conduct a comprehensive market analysis and competitor research.• Define the buyer persona with precision.• Work closely and actively collaborate with the copywriters to create themost impactful ad copies and marketing angles.• Work closely with the creative team to develop a design structure thatresonates with the target audience and supports the marketing angles.

Damascus Governorate, Syria

Designs, builds, and maintains our social media presence.o Measures and reports performance of all digital marketingcampaigns and assesses against goals (ROI and KPIs).o Identifies trends and insights and optimizes spend andperformance based on the insights.o Brainstorms new and creative growth strategies through digitalmarketing.o Utilizes strong analytical ability to evaluate end-to-end customerexperience across multiple channels and customer touch points.o Collaborates with agencies and other vendor partners.o Evaluates emerging technologies.o Provides thought leadership and perspective for adoption whereappropriate

Damascus Governorate, Syria

develop creative and engaging social media strategieso manage the day-to-day handling of all social media channelssuch as LinkedIn, Facebook, Twitter, Pinterest, Instagram,Tiktok and YouTube, adapting content to suit different channelso create engaging multimedia content (and/or outsource thiseffectively) across multiple platformso develop, launch and manage new competitions and campaignsthat promote your organization and brando form key relationships with influencers across the social mediaplatformso undertake audience researcho manage and facilitate social media communities by respondingto social media posts and developing discussionso monitor, track, analyze and report on performance on socialmedia platforms using tools such as Google Analytics andFacebook insightso research and evaluate the latest trends and techniques in orderto find new and better ways of measuring social media activityo analyze competitor activityo recommend improvements to increase performanceo analyze competitor activityo recommend improvements to increase performanceo set targets to increase brand awareness and increase customerengagemento manage a budget for social media activitieso encourage collaboration across teams and departmentso regularly liaise with clients via telephone, email, conferencecalls or face-to-face (agency roles).

Canada

Researching new advertising opportunities and providingrecommendations to management on which ones are best for thecompany’s goalso Analyzing performance data to identify trends and patterns in orderto improve campaign effectivenesso Monitoring competitor activity in order to identify any newstrategies that may affect business goalso Executing advertising campaigns across various channels such assearch engines, social media platforms, or mobile deviceso Partnering with other departments to ensure that all advertisingcampaigns meet objectives set by other departments such as sales orleads generatedo Creating and managing landing pages and conversion tracking toolssuch as Google Analytics to measure campaign effectivenesso Creating reports detailing campaign results and makingrecommendations for future campaignso Analyzing customer data to identify potential customers who may beinterested in the company’s products or serviceso Collaborating with other team members to develop strategies toimprove website traffic and sales

Damascus Governorate, Syria

o Report and analyze impact of any changes or issues on site, newfeatures launching, international performance, and any.opportunities or impacts to the ecommerce business.o Adjust forecasts as needed based on changes to the business andmarket conditionso Work with planning to define discounting and promotionalstrategies and to adjust daily forecasts as needed.o Work closely with the head of ecommerce, marketing and analyticsto prepare a bottoms up forecast for the ecommerce business;coordinate with marketing, operations, planning and customerservice to ensure their planning and execution is lockstep with goalsfor the ecommerce P&Lo Measure, report and improve key performance metrics regardingsite traffic, conversion analysis and user behavior. Optimize daily,monthly and quarterly reporting.o Assist head of ecommerce and other key business leaders withmanagement of ecommerce vendors, analyzing their performance toensure they are accretive to the bottom line. Identify opportunitiesfor costs and process savings and suggest optimizations.o Actively monitor daily data flow between front end, ordermanagement, and internal systems; working with appropriatepartners to resolve any discrepancies and issues.o Work closely with the digital marketing team to key traffic-drivinginitiatives, especially within SEO, and utilize key producto Manage cross-team collaborative projects

Damascus Governorate, Syria

Promotion and Public Information Departmento Directorate of Studies and Investment Mapo Follow up Directorateo Investment Services Directorate